Marketing Content Specialist
Start a Rewarding Career with Alliant
Why Alliant?
We’re not a typical financial institution – we’re better. We’re an innovative, fun-loving, highly-engaged group of professionals that are committed to our company and the communities we do business in. We love to recognize and celebrate each other.
Over 90% of our employees say we are a great workplace that is focused on our mission, vision and the future of banking.
What will your day look like?
You will be responsible for developing clear, concise and persuasive content and marketing for digital and traditional mediums. The Marketing Content Specialist will also edit content ensuring consistent application of style and information across all channels. This person will help define our brand by embodying friendly, smart and personalized service via our content.
Daily duties involve writing B2C and B2B marketing campaigns; writing user guides, help content and tutorials for mobile and online banking; crafting compelling emails; developing engaging and informative blog posts; and assisting in internal marketing communications.
Work involves moderate difficulty in managing multiple, simultaneous or complex projects with varying deadlines in a team environment while ensuring the timely development, effective and legally compliant marketing. This person will also be able to use data and strategic thinking to improve member retention in addition to new member acquisition.
Responsibilities
Do you see yourself doing this?
- Develop innovative concepts; write compelling copy and follow-through to final delivery on a wide variety of B2C, B2B and employee/internal marketing across a wide array of media.
- Develop communications that tell a story and/or change behavior across multiple channels and tactics from print, digital, video, events, and more.
- Write website content and assistance in search engine optimization efforts.
- Research, fact-check and proofread for spelling, grammar and consistency of positioning.
- Responsible for helping maintain consistency of message and corporate brand across channels and products.
- Collaborate with internal clients to bring projects to timely completion. Re-packaging of pre-existing or externally sourced content will be required.
- Write blog post and other value-add content that informs, teaches, and inspires members.
- Assist in crafting testimonials and customer satisfaction stories through member interviews and user-generated content.
- Maintain technical documentation, including user guides, online help and product training materials, for online banking and mobile banking
- Work with Product Managers to understand the product roadmap to be prepared for creating and updating content
Qualifications
What makes you a great fit?
You’ll be a great fit if in addition to the completion of a BA/BS degree with a minimum of 3 years of experience in marketing and copy development, and you have:
- Prefer experience in financial services industry
- Experience in transforming concepts into clear, concise written communications without losing key messages.
- Comfortable learning new technology
- Highly developed writing skills for print and digital media required.
- The ability to grasp and then translate complex concepts into understandable and exciting, essential prose written in plain-English.
- Strong collaborative skills and the ability to work well in teams.
- Attention to detail and ability to be self-directed.
- Expert knowledge of Microsoft Office Suite and content management systems
- Must be able to handle multiple tasks simultaneously and make sound independent decisions.
When you’re happy, we’re happy!
As a thank you for joining our team, you’ll benefit from:
- Competitive medical, dental, and free vision benefits
- Competitive compensation plan
- Contributions towards gym memberships
- Generous PTO and banking holidays off
Still not convinced?
We’re on the list of 100 Best Medium Companies to work for, check it out here. For more details you can also visit our Glassdoor and LinkedIn profiles.
Alliant Credit Union is proud to be an EEO/AA employer.