Marketing Data Analyst

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About G2 - Our People 

G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. At the heart of our community and culture are our people. Our global G2 team comes from a wide range of backgrounds and experiences, and that’s what makes our G2 community  strong and vibrant. We want everyone to bring their authentic selves to work, and we do this through our company and team events, our G2 Gives charitable initiatives, and our Employee Resource Groups (ERGs). 

Our employee-led, leadership-supported ERGs celebrate the diversity of our team, foster inclusivity and belonging, and create a space to connect to each other. Through connections and understanding, we build a stronger and more dynamic global team and help every person reach their personal peak.

Due to Covid, G2 is currently operating fully remote until it is safe to return to the office. 

About G2 - The Company

When you join G2, you join the global team behind the largest and most trusted software marketplace. Every month, 6 million people come to G2 to inform smarter software decisions based on honest peer reviews. Authenticity is our focus, and every day we help thousands of companies, and hundreds of employees, propel their potential. Ready for meaningful work that starts and ends with compassion and heart? You’ve come to the right place.

About the Role

G2 is seeking an inquisitive and creative Data Analyst to help uncover valuable insights from the 2 million users of g2.com. Working within our User Lifecycle team, you will help  the team tap into key insights by building dashboards, performing analysis and otherwise enabling the team to pursue high-value reviews across 1,500 software categories.

This team is directly engaged in G2’s business development, and actively working to acquire, retain and engage buyers and reviewers to continue building the G2 community. Our efforts include sending ~2.8 million emails per month to 1.5 million users, and a robust testing schedule which this role will influence directly. This person will achieve results by combining their unique storytelling and data-wrangling skills in a collaborative team environment as we scale our reviews 2x and our user base in kind.

In this role you will:

  • Inform G2's review collection strategy  and provide research for the 8-person User Lifecycle team by analyzing  G2’s rich datasets of  software users, reviewers and buyers. 
  • Use BI tools (Looker) to create accurate, timely and informative datasets and visualizations and support teammates ability to access and analyze the data themselves  
  • You will explore the user journey using our digital analytics and customer data platforms (Amplitude, Google Analytics, Segment)
  • Discuss your analysis with the User Lifecycle team, tell the story you found in the data and help the team engage with the data
  • You will support our data-driven discovery projects, drawing answers for our collection of technology reviews, software listings and marketplace data
  • You will assist the review-generation team with data analysis requests

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. 

  • 1 or more  years experience in roles with data analysis - preferably with experience in marketing or in the software industry
  • Ability to use data to illustrate and support your conclusions 
  • You can tell as story with data convey analytical findings in writing and verbally  and respond to questions from leaders and peers
  • You understand how G2's review generation strategy impacts your analytical work

What can help your application stand out:

  • Familiarity with Postgres and SQL databases
  • Experience designing dashboards

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. 

Learn more about our commitments here http://culture.g2.com/commitments

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Technology we use

  • Engineering
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • Ruby on RailsFrameworks
    • HubSpotCRM
    • SalesforceCRM
    • MailChimpEmail

Location

100 S Wacker Dr STE 600, Chicago, IL 60606

What are G2 Perks + Benefits

G2 Benefits Overview

More than a paycheck.
Your place to grow, develop, and give back to your community.

Your life, supported.
Fulfillment starts with stability and support. Excellent benefits. Unlimited PTO. Parental leave (12 weeks). 401(k) matching. Internet, cell phone, and home office stipends.

Your place to grow.
In all aspects of personhood, your growth is our goal. You’ll be supported with reimbursements for continuing education, conferences, and training. When you succeed, G2 succeeds.

Giving back.
At G2, philanthropy is baked into our model. We raise money for a variety of organizations, including the American Cancer Society, New Story, and Girls Who Code, just to name a few.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
G2's health insurance includes a Health Savings Account (HSA), with an annual employer contribution.
Life Insurance
Pet Insurance
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary caretaker. We also provide 12 weeks of leave for the secondary caretaker.
Flexible Work Schedule
G2 offers Flexible Fridays!
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Sabbatical
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
G2 offers employees professional development opportunities like an Annual individual budget for training, Onsite training courses, The ability to attend job-related conferences and seminars.
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
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