2021. It doesn’t quite have the ring we were hoping for back in 2020. You’re reading this job description which means 2 things. 1) You’re job searching in a global pandemic and 2) We’re hiring in a global pandemic. Before we get down to business, humanity comes first. Times aren’t easy, and we’re in this together. We’ll hang in there if you do.

In other news, we are Booksy. Hi! About a year ago, we would likely describe ourselves as an appointment booking software for the beauty industry. Our friend COVID changed the landscape quite a bit, but we still hold true to our values from day 1. It’s our passion to help beauty professionals amplify their artistry. It’s our job to provide them with tools to make running their business smoother and their lives simpler. Taking a 30,000 foot view of the world today, our vision broadens: We strive to be the most trusted solution for appointment-based service providers. PERIOD. The world has changed and we’re changing with it. We could really use your help.

In support of Booksy’s aggressive expansion plans we are hiring for a brand new role within our Marketing Department, a world-class Marketing Demand Generation Lead.

The Impact You’ll Make

• Drive revenue and lead acquisition by understanding why and how our key audience segments use Booksy.
• As the owner of the lead funnel, you're able to influence go-to-market strategy for both touch sales and self-service.
• Lead with both short and long-term ROI-driven thinking, with a solid understanding of how campaign duration, channel mix, and buyer personas play into the merchant journey
• Extensive experience building automated and self service sales pipeline, establishing lead scoring criteria for the full lead funnel across Marketing and Sales, and partnering with go-to-market teams to build ideal customer profile models
• A strong intuition for formulating outbound-focused content arc for campaigns, and no fear of owning content development for lead nurtures, events, or creative assets for paid acquisition
• Partner on overall strategy and execution of self-service acquisition across organic and paid channels (SEO, SEM, display ads, organic content plays) with an eye for experimentation and "booking" friendly tactics
• Partnering with sales, Lifecycle Marketing and business operations teams to establish funnel reporting & analytics dashboards
• Hands-on and "one-team" approach to partnering with SDRs and Sales Leadership to develop processes and build mental muscle for pipeline strategy

Requirements

• 7+ years B2B marketing experience, with at least 5 years of that specifically in demand generation and a proven track record of success with technical content strategy and creation. Developer relations or community experience is a plus
• Analytical prowess and instincts for dashboard creation
• Strong people management experience across demand generation, growth, and marketing operations
• Experience in process improvement in a dynamic, fast-paced environment with proven ability to manage multiple demands successfully
• Experience in building MQL models and working with sales leadership to move lead through pipeline
• Ability to anticipate and adapt to new situations and/or changing demands and able to respond proactively

Why Booksy?

• Not only are we growing crazy fast and looking for amazing people to come along for the ride, we also have the stats to back it up. Five million people book on Booksy every month around the world.
• Our logo lives on an office door in five different countries!
• Our team is made up of over 300 beauty obsessed entrepreneurs located around the globe.
• Working hard means well deserved reboot time. We are pro work-life balance, which also means unlimited PTO.
• Our beauty professionals come from everywhere and anywhere. They represent every neighborhood and we strive to make sure our people represent and compliment their diversity

Some cool things we offer:

• Health/Dental/Vision/Commuter Benefits
• Awesome (paid) Parental Leave Policy
• Unlimited Paid Time Off
• Ample opportunities for professional growth
• Amazing co-workers
• Work/Life balance
• Fun Team Outings
• Creative and collaborative culture to flourish in