Marketing Director
Cohesion is a leading Intelligent Buildings software solution that is disrupting how buildings operate and how people engage with buildings – from real estate owners/investors, operators, building engineers, to tenants and visitors. Our cutting-edge converged IoT-enabled platform brings together building systems, building software, and business applications into a single portal for on web and mobile platforms to forge the path to autonomous buildings.
We are searching for an action-oriented Marketing Director to join our rapidly growing team in our Chicago office. This position will be responsible for B2B brand strategy and content marketing capabilities, including go-to-market strategies, creating short- and long-form written pieces, as well as the creation of video and other media assets. This position will collaborate with key stakeholders across the company (particularly Sales and Product), will manage a team of up to 3 and will play a key role in building the cohesion brand and driving growth.
What you will do:
Strategy | Collaboratively with company leadership, develop insight-driven brand and marketing strategies, brand positioning and go-to-market campaigns
Planning & Execution | Plan and successfully execute integrated, multi-channel marketing plans that drive brand awareness, lead generation and conversion
Manage marketing calendars and campaign planning with Marketing Coordinator
Organize, manage, and implement marketing executions to ensure timelines and deliverables are met
Manage campaign performance tracking and reporting to ensure ability to analyze and attribute success of all marketing efforts
Content Creation | Conceptualize, design, and create visual and written content for Marketing and Sales needs, including but not limited to:
Graphic designs (brand assets, icons, infographics, animations, templates, etc.)
Video assets (product demos, launch teasers, corporate assets, etc.)
Short- and long-form written content (product messaging, white papers, blogs, etc.)
Promotional materials (product launch, user engagement materials, etc.)
Oversee Marketing Coordinator’s content creation and deliverables
Maintain and uphold brand guidelines internally and with agency partners
Competitive Intel | Conduct regular analysis and research of our competitors’ activities to develop recommendations that positively impact growth
Team Development | Manage and develop a team of up to 3 direct reports
Required Qualifications
6-8+ years of professional SaaS content marketing experience at startups or fast-paced environments
Bachelor’s degree in marketing, advertising or a related field required
Proven professional experience creating visual/graphic designs, short- and long-form content, digital marketing (email, social, paid search, SEO, etc.) campaigns and using Adobe Illustrator, Sketch or other design tools
Strong portfolio demonstrating your design process and examples
Excellent written communicator and storyteller
Excellent visual communicator with a natural eye for design
Proven experience in content design and creation
Proven experience with digital marketing techniques and tools, such as WIX, Google Analytics and ActiveCampaign or similar tools
Passionate the opportunity to take ownership of a marketing plan and bring it to life
Enthusiasm and the ability to thrive in an environment of constant change
Action-oriented
Solution-oriented
Excellent project management skills
Technology industry, specifically software experience, is a strong plus
Desired Qualifications
Experience in real estate industry
Experience managing direct reports, creative agencies and/or freelance designers
Experience evaluating creative needs, writing briefs and providing creative feedback
What you can expect from Cohesion
Cohesion is proud to offer a comprehensive benefits package to eligible, full-time employees in the United States. Our benefits are designed to invest in our employees— and their family’s —well-being, including investments in their health, happiness, and well-being.
Receiving a competitive compensation package including an annual performance bonus
Eligible for generous benefits such as health/dental/vision insurance, short- and long-term disability, and an employer sponsored 401k match program
Eligibility to participate in our Transit Benefits Program to receive tax-free benefits to assist with commuting costs
Receiving a monthly cell phone reimbursement
Eligibility to participate in the Wellness Reimbursement Program after 6 months of employment
Enjoying a responsible unlimited PTO program to help employees manage work life harmony
Enjoying a Week of Catch-Up during the last week of the calendar year to catch up on work or personal things so you can start the new year with a clean slate
2-way flexibility of work schedules
Dressing for your day
Working in an open environment with creative optional brainstorming sessions for all employees
Participating in an Annual All Staff Meetings that is a two day mix of professional development and fun
Participating in an all-employee lunch per month, an all-employee breakfast per month, and monthly social event
Enjoying a hybrid work environment, including access to a great 6,000 square foot office space in Chicago with office snacks and drinks and breakout rooms
Enjoying family leave benefits
At Cohesion, we see diversity and inclusion as a source of strength. We believe building trust and innovation are best achieved through diverse thought and practice. Individuals seeking employment at Cohesion are considered without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.