Marketing Director

ABOUT US:

At All Campus, the passion and talent our employees bring to work every day are at the core of our continued success as a company. We have just been named the #1 mid-size company to work for by Crain’s Chicago Business Best Places to Work (2021), in addition to being recognized as a one of the best workplaces in Chicago several years in a row (2018-2021 Crain’s, 2019-2021 Built In Chicago). We’ve achieved this honor by emphasizing diversity, excellence, integrity, appreciation, collaboration, creativity and camaraderie, as well as offering a very competitive and comprehensive total rewards package. All Campus is committed to fostering professional growth, as well as doing everything we can to keep employees happy, healthy, and passionate about the work we do. 
 
All Campus is looking for team players who are highly motivated to deliver exceptional results for one of the leading providers of online program management solutions for higher education. The ideal candidate is someone who enjoys coming up with new ideas, is comfortable communicating them to a variety of stakeholders and other managers, and who is excited by the prospect of working constantly to improve performance.

SUMMARY:

As All Campus continues to grow rapidly, we're expanding our marketing team with curious, exceptional, results-focused professionals. We are looking for passionate teammates who not only have the right set of strategic skills to build, execute and optimize our marketing efforts but who can confidently and proactively present ideas and strategies to our adept university clients.

The Marketing Director will oversee a variety of multichannel marketing efforts on behalf of select All Campus partners. This individual will be the client-facing point person for all activities related to conceptualizing and implementing market strategy and will work closely with cross-functional teams to achieve goal KPIs. Specific responsibilities include strategic direction/prioritization for integrated marketing activities and communication/reporting of progress toward budgeted goals.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Oversee the launch of new programs as assigned by the EVP of Marketing, working closely with All Campus teammates and external partner contacts
• Serve as the senior marketing strategist and point person for specific assigned programs including ongoing long-term and short-term planning, execution, evaluation, optimization, and reporting of marketing performance across channels and funnel stages to meet and exceed partner annual enrollment targets
• For new and existing All Campus partners, work with internal and external stakeholders to develop the optimal program positioning/messaging considering the brand and competition, profile of the student, and stage of the prospective student journey
• Partner closely with client service contacts to ensure the successful execution of all marketing-related partner projects
• Work with channel managers (paid digital, corporate partner, SEO, email, social media, niche/affiliate marketing, webinars) and other All Campus teams (content, design, analytics, and enrollment) to test and rollout new, innovative strategies and tactics to improve conversion and efficiency of student recruitment across the recruitment funnel
• Work with analytics team to track and report weekly and term-by-term program status and key metrics to leadership and partner clients
• Manage direct reports as needed

SUPERVISORY REQUIREMENTS:

• This position may have supervisory responsibilities.

EDUCATION and EXPERIENCE an equivalent combination of education, training and experience will be considered.

• Bachelor’s degree or equivalent in marketing or a related field; master’s degree in marketing or MBA preferred
• At least 10 years of experience in digital marketing — driving marketing strategy, preferably in the higher education industry, showing increasing progression and responsibilities and a deep understanding of modern digital marketing tactics including but not limited to paid search/social and search engine optimization
• Exceptional written and verbal communication skills and presentation experience
• Strong project management and account management background
• Demonstration of analytical knowledge and advanced reporting skills
• Experience with Google Analytics, Google Adwords, CRM systems, social media platforms, and automated email platforms

All Campus is currently a remote work culture, we have returned to the office in a flexible format.