Marketing Manager - Demand Generation

| Chicago

FourKites is looking for a Marketing Manager – Demand Generation. This role will manage strategy, inbound/outbound demand generation, social, SEO/SEM, and PPC campaigns.

We are excited to bring on a team member who has a solid background in inbound marketing, lead and demand generation, search engine marketing, social media, content marketing, and analytics. You are proficient in sales technologies like Pardot and Salesforce for campaign success. You can manage and execute campaign direction into deliverables that generate leads, engage users, and nurture opportunities.

Responsibilities:

  • Manage the execution of lead and demand generation campaigns focused on outbound and inbound marketing, nurturing, engagement, and sales enablement
  • Drive campaigns with Pardot and SFDC
  • Experience and familiarity with account based marketing techniques
  • Consult through analysis, tools, expertise, trend insights, and reporting of results.
  • Coordinate/PM with the Product Marketing, Product Management, Sales Development Reps and Sales Account Executives
  • Continually stay on top and ahead of the changing digital marketing landscape specifically marketing technology and automation.
  • Create and/or leverage content and assets with a high understanding of client products and services through multiple channels.
  • Work closely with Product Management and Marketing Communications to create campaign content that is solution based and focused on customer interest points and/or critical business issues
  • Execute and quantify new strategic campaigns and opportunities to understand marketing performance and reach
  • Work with channel marketing campaigns in support of peer collaborative projects with distribution channels
  • Experience with marketing automation rules for data integrity and database regulation
  • Familiarity with marketing attribution and Salesforce campaign management

Qualifications:

  • Bachelor's Degree in Communications, Marketing, or related field, MBA a plus.
  • A minimum of 4 years’ experience as a digital marketing associate with project or account management experience.
  • Firm understanding of lead and demand gen tactics including outbound and inbound marketing, content marketing, SEO, PPC, and social media.
  • Technical skills and understanding of the pieces that make up a successful digital campaign and how that process is executed and measured.
  • Detailed knowledge of a marketing automation tool, an account based marketing tool, and Salesforce
  • Understands high level concepts of paid search
  • Expertise in data analysis, presentations and consultative reporting.
  • Proficient in managing digital marketing campaigns and projects with multiple resources, stakeholders and multiple deadlines.
  • High emotional intelligence with the ability to continuously problem solve across diverse subject matter with high client and team visibility.
  • Ability to manage and prioritize projects, budgets, resources, and be highly accountable.

FourKites is the fastest-growing predictive supply chain platform, backed by top-tier VC firms in Silicon Valley, Boston and Chicago, delivering real-time visibility and execution for Fortune 500 companies and third-party logistics firms. Using a proprietary algorithm to calculate shipment arrival times, FourKites enables customers to lower operating costs, improve on-time performance, and strengthen end-customer relationships. With a network of more than four million GPS/ELD devices, FourKites covers all modes including ocean, rail, parcel and over-the-road. The platform is optimized for mobile and equipped with market-leading end-to-end security. We look for smart, agile, creative team players who are ready to roll up their sleeves and deliver for our customers.

**If you cannot successfully complete the application process through the FourKites website because of the education field, please send your resume and a brief message to [email protected]

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Technology we use

  • Engineering
    • RubyLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • SQLiteDatabases

Location

Modern office at 1 N Dearborn with views of the Picasso and the Flamingo. Near almost every CTA train, and many express bus routes.
1 N Dearborn St. , Chicago, IL 60602

Insider's spotlight

What are some social events your company does?

The team at FourKites makes sure to take time to get a little competitive. Happy hour at SPiN allowed the teams to bond over snacks, libations and some fierce ping pong skills.

Amanda

Talent Manager

What projects are you most excited about?

We are working on a project to add functionality to our platform that will increase our customer’s visibility and add flexibility to our integrations. This has required collaboration between multiple departments to ensure that the scoping of the multiple product enhancement tickets are detailed and address the problems of all stakeholders.

Ashley

Manager, Carrier Operations

How has your career grown since starting at the company?

I started with FourKites as executive admin support & office manager. Several months into the role, I discussed growth opportunities with my manager and expressed an interest in moving into the HR function. The company supported my growth by sponsoring my SHRM certification and at my 1yr anniversary, I officially transitioned into a HR role!

Sara

HR Manager & Office Manager

What are FourKites, Inc. Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
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