Marketing Manager, Digital Campaigns at VelocityEHS

| Chicago
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Description

 

THE OPPORTUNITY: 

*Open to candidates who reside in the Oakville, Ontario area*

The VelocityEHS Marketing Manager, Digital Campaigns is primarily responsible for developing and executing cross-channel digital, web and social marketing activities. This includes managing the ideation, development and deployment of content across digital and social media channels like Google, Bing, LinkedIn, Capterra, YouTube, Twitter, Facebook and other 3rd party sites, in support of strategic Account Based Marketing (ABM) campaigns and to elevate the VelocityEHS brand. Serving as the Voice of the Company and thought leader on social media, you will help to drive the adoption of best practices across the company, gaining buy-in and engagement for digital campaigns.

As the point person for campaigns, you will marshal department resources (i.e. directors, thought leaders, designers, operations contacts, etc.), and work across departments to deliver content and campaigns in alignment with company objectives. Setting and meeting performance expectations for lead and demand generation, increasing brand-awareness, increasing followers and engagement on social medial channels, and tracking and reporting on SEM/SEO campaign success are important responsibilities for this role. Equally as important is collecting and reviewing industrywide digital and social media data to develop more effective campaigns. This position reports to the Director of Marketing and plays an important role in the company’s overall ABM strategy.

The VelocityEHS work environment is dynamic, innovative and entrepreneurial. We have a results-oriented culture that demands intelligence, teamwork and follow-through. If you have these qualities and take pride in surprising and delighting clients, then this is the job for you. Check out the details below and apply now.

PRIMARY DUTIES AND RESPONSIBILITIES:

Key Responsibilities include but aren’t limited to:

  • Executing cross-channel marketing campaigns end-to-end, from ideation, budgeting, and content creation to optimization and reporting
  • Developing, measuring and reporting on KPI and ROI performance of all digital marketing campaigns
  • Working across departments (e.g. HR, sales, CX) to align campaigns to company strategy
  • Cultivating company’s social media presence and increasing number of followers to reflect industry leadership
  • Assisting agency partner in driving SEO/SEM excellence, including improving organic keyword rankings, search traffic, landing pages, ad copy, AdWords bidding, CPCs, A/B testing and lead generation
  • Running targeted campaigns on social media platforms using technology native to that platform
  • Serving as SME for social media best practices and creating a social media savvy company in order to ensure companywide support for and engagement in digital campaigns
  • Managing a comprehensive digital marketing and social media content calendar
  • Engaging in relevant social discussions about our company, industry trends and best practices
  • Building and leveraging an external social network of industry professionals, thought leaders and influencers
  • Accelerating organic growth and engagement of followers across social media platforms
  • Tracking and analyzing social media ROI
  • Facilitating the collection and strategic deployment of reviews, testimonials and other social proof on 3rd party sites
  • Developing brand-aligned campaign assets (e.g. photos, video, stop-motion, graphics, content)
  • Managing profiles on 3rd party sites (e.g., industry publications, buyer’s guides, content scraping websites)
  • Monitoring web for activity that damages or threatens our brand, customers, people or reputation and assisting with responses and remediation
  • Evaluating emerging technologies, coordinating adoption when appropriate, and staying up to date with best practices
  • Managing multiple projects simultaneously, and working with marketing directors to set project scope, priorities, deadlines
  • Other duties as assigned and as determined from Marketing department meetings

 

SKILLS/QUALIFICATIONS/WORKING CONDITIONS:

Minimum Skills & Qualifications:

  • Bachelor’s degree in marketing, communications, journalism or related field
  •  5+ years of related professional experience in digital marketing, SEM/SEO, websites and/or social media
  • Excellent writing and verbal communication skills and ability to highlight the human aspects of EHS topics
  • Strong attention to detail and ability to quickly make quality decisions
  • Proficiency with Microsoft Office products (Outlook, Word, Power Point, Excel, etc.)
  • Demonstrable experience leading SEO/SEM, email, social media and/or display advertising campaigns
  • Proven facility with Google Analytics, Google and Bing ad networks and a wide range of social media platforms (LinkedIn, Facebook, Twitter, YouTube, Instagram, etc.)
  • Data-driven and results-oriented, with a strong analytical skillset
  • Ability to quickly adopt and develop proficiency with a variety of software tools and applications
  • Ability to take initiative and develop innovative solutions to emerging challenges
  • Ability to manage multiple projects with tight deadlines
  • Excellent presentation, customer service, and conflict resolution skills
  • Ability to build trust and work with people of diverse backgrounds and levels of experience across departments as well as with external contacts
  • A passionate commitment to workplace health and safety, environmental protection and sustainability
  • Calm under pressure, and ability to take accountability for outcomes and performance

Preferred Qualifications:

  • Familiarity (experience) with EHS software
  • Experience in a Software as a Service (SaaS) environment
  • Facility with Sales and Marketing CRM, CMS and MA Software (e.g. Salesforce, Marketo, Wordpress)
  • Proficiency with Adobe Creative Cloud (e.g. Photoshop, InDesign, Illustrator)
  • Experience with web conferencing software and applications (e.g. GotoWebinar, WebEx, Zoom)
  • Familiarity with software review sites (e.g. Capterra, Get App, Software Advice, G2 Crowd)

 

COMPANY DESCRIPTION:

VelocityEHS is the largest and fastest growing environmental, health, safety (EHS) and sustainability software company in the world. More than 8 million people rely on our innovative on-demand (cloud-computing technology) safety and compliance management solutions to do their jobs safely and protect the environment.

At VelocityEHS, success is an everyday occurrence. Everyone who walks through our doors has an opportunity to make an impact. Our people make the difference at VelocityEHS – that's why we're not just looking for people with the right skills, but for those with the right drive, the right passion and the right character to make our entire team better. We still operate with the same start-up mentality that has made us the leading cloud EHS company, and offer each and every employee the opportunity to grow and reach their full potential.

We’re driven by the work we do to keep others safe, but we also like to have fun while doing it. We believe in producing great results, but also in enjoying the ride. Work-Life balance means two things at VelocityEHS – having time for your life outside of work, and taking steps to bring more life into the workplace. Between all the variety of workplace events, volunteer opportunities and other group activities available, we never forget that dynamic people need and deserve a place to work.

Finally, we understand that taking care of our customers starts with taking care of our employees. Our benefits include excellent medical and dental plans, matching 401(k) saving plan, RRSPS saving plans, generous PTO and more. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability. We welcome and encourage diversity in the workplace. We thank you for your interest, however, only those candidates selected for an interview will be contacted. No agencies please.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • Node.jsFrameworks
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • JIRAManagement
    • Microsoft ProjectManagement
    • WordpressCMS
    • SalesforceCRM
    • MarketoLead Gen

Location

VelocityEHS is located in the heart of downtown Chicago's River North neighborhood. Enjoy shopping, bars and restaurants all along the Riverwalk!

An Insider's view of VelocityEHS

What’s the vibe like in the office?

Electric. Recognition for good work in this office is contagious and once the ball starts rolling you can’t stop it. Everyone wants to see each other succeed. And if you need to decompress after a hectic day you can either go to the game room with your friends or head to the roof to enjoy the Chicago summer.

Vito

Sales Associate

What does your typical day look like?

My typical day involves a mix of internal meetings, client calls, and a lot of emails! On the Customer Success team, we aim to add value and deliver outcomes for our clients, so there is always a new problem to solve. I strategize and collaborate with teams across the organization to ensure we all work together for the success of our clients.

Lauren

Customer Success Manager

What does career growth look like on your team?

Career growth is very important for us. We try to find new openings and opportunities that allow employees to grow within VelocityEHS. This practice has opened many doors, and allowed the company and teams to grow over the last few years. With the amazing team members we work with, there is no shortage of great talent to fill those open spots.

Maya

Senior Director of Software Engineering

How do you make yourself accessible to the rest of the team?

While most people have an open door policy, I take it a step further and also make sure I know EVERY sales person and their name. And every year I set aside August to be my month to do 30 minute 1:1s with anyone on the sales team that wants to meet.

Le

Vice President of Sales

What is your vision for the company?

Our focus is not to be the first or most innovative, but on being the best by truly understanding the obstacles our customers’ face and delivering solutions that help them be more effective. We've already changed the industry – we now look forward to continuing to help lead the digital revolution in health, safety and environmental sustainability.

Glenn

Founder & Strategic Advisor

What are VelocityEHS Perks + Benefits

VelocityEHS Benefits Overview

Here at VelocityEHS, we place a high value on teamwork and understands that a great culture and work environment help to generate innovative ideas. Our employees are self-motivated, hard-working, enthusiastic and enjoy a great work-life balance.

Culture
Volunteer in local community
VelocityEHS partners with local nonprofits to create volunteer opportunities for our employees, who all have up to 2 days volunteer time to use each year.
Partners with Nonprofits
VelocityEHS partners with various local nonprofits for volunteer events, such as One Tail at a Time, Cradles to Crayons, Habitat for Humanity and Ronald McDonald House.
Friends outside of work
Eat lunch together
Intracompany committees
VelocityEHS has 15 different employee special interest clubs we call "Affinity Groups", ranging from a monthly beer share to an employee diversity council.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
VelocityEHS has dedicated training, both at an employee and leadership level, to help continuously educate our community to better understand their own bias and others experience.
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Mosaic celebrates cultural diversity at VEHS, FEM is dedicated to the empowerment of women in our community and Pride works to create a safe & open Workplace for LGBTQIA+ Colleagues and Allies.
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Employees can contribute up to $2750 annually to their FSA.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
VelocityEHS always participates in the annual JP Morgan Chase corporate challenge, but we also offer group workouts like bootcamps and yoga throughout the year.
Mental Health Benefits
VelocityEHS offers each employee a "Day of Reflection" to be used to reflect, learn, grieve or celebrate any kind of holiday we do not offer time off for otherwise.
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
VelocityEHS provides employees with a work schedule that includes Summer hours, and flexible start and end times as needed to accommodate their busy lives.
Remote Work Program
While we are currently working 100% remotely, this perk will continue on an add needed basis when office life returns to normal.
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
VelocityEHS employees receive between 17 and 32 days per year of paid time off based on years of service, not including additional volunteer and reflection days.
Paid Volunteer Time
All employees start with 1 day of paid volunteer time per year. This increases to 2 days after 3 years of employment.
Sabbatical
Eligible employees get 1 month sabbatical after 10 years of working at the company.
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Happy Hours
Recreational Clubs
Fitness Subsidies
Employees are offered a subsidized Class Pass account, starting at just $11 a month.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Online course subscriptions available
Customized development tracks
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