Marketing Manager

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The future, as we see it, has millions of more devices connected to the internet — from self-driving cars, to delivery drones, to electric scooters, to smart farming sensors. Hologram is here to connect anything to the internet — via our global cellular platform and network available in over 200 countries and territories.
 

About Marketing at Hologram

The marketing department strives to make the process of connecting millions of devices to the internet easily understood.  We’re building education and clearly articulating our value proposition from the first click to the signed contract. Our storytelling is both acquiring new customers and nurturing others along the way. We work collaboratively with Sales, Product and Customer Success to champion the voice of the customer to make the best products for our customers. 

About this role: 

This is an exciting opportunity to build the customer experience from the ground up.  You’ll develop an overall lifecycle marketing strategy to engage customers with relevant, timely, and targeted communications, with a focus on trigger-based flows that recognize user state and engagement preferences. Work cross-functionally with Design, Product, Customer Support, and Sales teams to drive impactful campaigns. Bring the brand to life through marketing communications and monitor impact through data analytics. 

 

Responsibilities: 

  • Assist in evaluation and implementation of new marketing automation platform linked to CRM, such as Salesforce. 

  • Produce marketing strategy for engaging, educating, and driving conversion of new leads to sales opportunities. 

  • Execute bi-weekly email campaigns and build drip campaigns highlighting personalized, relevant content. 

  • Explore lead scoring models in alignment with our tech stack and link to customer value.  

  • Manage the Content Calendar bringing brand voice to life by editing and working with Design to publish. 

  • Collaborate with the Sales team and Business Intelligence to evaluate and optimize lifecycle marketing performance. 

What should excite you about Hologram:

  • Getting to reimagine the global telecommunications space

  • Working with a passionate team who is dedicated to building a delightful place to work, and who believes in working smarter, not harder.

  • Building the marketing tech stack and customer experience from the ground up! 

  • We are a global company and you would have the opportunity to build people systems globally.

  • A fun, upbeat, and fast-paced team to work with.

 

What gets us excited about you: 

  • You’re collaborative. You’ve worked with Design, Engineering, Sales, Customer Success and Product to build communication across the entire customer experience.

  • You get excited about finding new ways to educate your audience, and see the results.

  • You geek out over linking insight to communication through behavioral targeting. 

  • You understand how to measure outcomes with data, knowing what data is required to inform decisions, and can analyze large data sets.

  • You thrive on championing marketing throughout the organization and with customers.

  • You have five or more years of lifecycle marketing experience and a viewpoint on lead scoring linked to sales and ultimately, revenue.
     

 

Life with Hologram

As a "Hologrammer", we know you’ll do what’s best for our product, customers, and team members. So we do our best to empower you to make the right calls without heavy bureaucracy.

Everyone at Hologram enjoys competitive, transparent pay and equity. We encourage solid work-life balance with unlimited PTO, and 100% employee / 80% dependent covered health (medical, dental, vision, life, disability) benefits.

We’re a small but diverse team that prides ourselves on celebrating everyone — we do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. For accommodations during the hiring process please email [email protected].

Together we’re going to build something great — a way to help everyone stay online. From smart meters in corn fields to citywide bike sharing systems.


 

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Location

Fulton Market is now a hip corporate and entertainment area known for creative global and modern American restaurants around West Fulton Market Street. There are also cafes serving house-roasted coffee and buzzing breweries and cocktail bars, some with live music.

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