Marketing Manager

| Chicago | Remote
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Position Overview:

Catch Co. is looking for a hungry and capable Marketing Manager to spearhead a broad range of initiatives designed to take our marketing efforts to the next level. As we experience rapid growth and increased complexity as a company, we need to in-house critical functions (like SEO), implement more rigorous measurement and testing capabilities, continuously optimize our existing activities and more efficiently coordinate our efforts across channels / teams. 

What you will do:

  • Bring our search engine optimization (SEO) efforts in-house; specifically, develop a robust SEO strategy, manage day-to-day execution and continuously optimize over time to maximize KPI results.
  • Build out a robust measurement and reporting infrastructure for all marketing activities. Share those results with stakeholders and proactively identify improvement opportunities.
  • Develop and execute a rigorous and ongoing test-and-learn effort (example: randomized control trials in performance marketing).
  • Coordinate and help execute a range of cross-channel marketing activities, including email, social and performance marketing.
  • Support a wide variety of marketing team activities and initiatives

What experience you need:

  • 2+ years of end-to-end SEO experience, including knowledge of relevant vendors, platforms, processes and strategies.
  • Experience managing marketing measurement and reporting efforts. A strong understanding of the underlying objectives, metrics, platforms, systems and analytical techniques is required.
  • Strong functional understanding of various test-and-learn methodologies (e.g., A/B testing) and their application to marketing efforts.
  • Direct experience with top channel platforms (including Facebook Ads Manager and Google Ads).
  • Advanced Excel experience.
  • Exposure to statistics and HTML/CSS is preferred, but not required.
  • Bachelor’s degree required, other advanced degree preferred, but not required.
  • Interest in the outdoors is always a plus, but not required.

What will make you successful:

  • Curiosity: Always seeking to understand “why”. Always looking to make things better
  • Passion: You are driven by a love for what you do.
  • Optimism: The ability to bounce back quickly when something doesn’t work
  • Action: Knowing when to shift from planning to doing. You are not afraid to get your hands dirty.
  • Honesty: Transparency with customers, partners and teammates
  • Entrepreneurial spirit
  • Data-driven mindset

What is Catch Co?

At Catch Co, our purpose is to rescue people from the indoors by connecting them with America’s top outdoor sport: fishing. More than 50 million Americans fish every year and Catch Co is the industry leader in creating products, content, and experiences that modern anglers love. Most importantly, we aim to be the industry’s most data-driven and customer-centric company.

We are building 3 unique businesses to deliver on that mission:

  1. Mystery Tackle Box - Founded in 2012, MTB is the most popular fishing subscription service in the world, with over 5 million boxes shipped (and counting!).
  2. Karl’s Bait and Tackle - Launched in 2018, Karl’s is a unique and exciting ecommerce experience that brings the local tackle shop to the Internet.
  3. Catch Co. fishing products - Catch Co also designs and develops some of fishing’s most popular and innovative brands and products, sold online and in retail throughout the world.

To support these businesses, we have built a best-in-class foundation of creativity, technology, data, and a fun and supportive culture. We have also built durable partnerships with some of the industry’s most impactful content creators, influencers, product designers, and more. 

As we execute against our mission, our team members remain curious, action-oriented, and collaborative. If that sounds like you, we would love to meet you.

Everybody can fish with us! 

These are our core values:

  • Passion: We love what we do and we take pride in our work.
  • Action: We work hard to get stuff done, with urgency.
  • Optimism: We believe that we will succeed, and we are willing to keep trying new things.
  • Honesty: We tell it like it is, communicate issues, take accountability and use data to make decisions. We are transparent with customers, partners and employees.
  • Curiosity: We look for ways to make things better. We focus on solutions, not problems.
  • #happydance: We create happiness for our customers and for each other.

Our culture is fast-moving, hardworking, welcoming and friendly, and we keep our calendar full of opportunities to learn from coworkers and foster community. We love a good team event (like trivia or Quiplash), continued learning (fireside chats led by colleagues), and niche Slack channels like #mlb, #bachelor, #unpopular_opinions, #badjokes and #smallwins.

Catch Co. is passionate about creating an inclusive workplace that promotes and values diversity. We are proud to be an equal opportunity employer. Catch Co. recruits, employs, trains, compensates and promotes without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other protected status.

Our Benefits:

  • "Take what you need" paid time off policy
  • 11 Paid Holidays + 4 additional paid days off specifically to enjoy the outdoors
  • Flexible working schedule & work from home opportunities (and a fully remote team throughout covid-19)
  • Medical, dental and vision Insurance - We cover 80-100% of the premium for yourself and your dependents 
  • Paid parental leave
  • Employee Assistance Program (EAP)
  • Health Savings Accounts or Flexible Spending Accounts
  • Employer-sponsored disability insurance
  • Employee discount program
  • Employer-sponsored life insurance
  • 401(K) plan
  • Pet insurance
  • Pre-tax commuter benefits
  • Free Karl's Club membership and $100 of store credit
  • Unlimited coffee and fruit snacks (once we return to the office)
  • And more!

Unfortunately, visa sponsorship is not available at this time. 

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Location

Our office is located in Chicago's West Loop, but we are working as a fully distributed team for the foreseeable future!

An Insider's view of Catch Co.

What's something quirky about your company?

Catch Co has its very own Spirit Week where all of the employees are split into houses and compete in all sorts of digital games, trivia, bingo, tackle rigging competition and even photo scavenger hunts. Nothing like some friendly competition with your co-workers!

Allie

In-House Multimedia Associate

What does your typical day look like?

In my role, I talk to a lot of customers and fans. Whether it’s through discussion threads or in quick interactions on the feed, I’m always listening, supporting, and learning from our community.

Tony

Community Manager

What makes someone successful on your team?

I can't help but agree that Catch Co.'s core values are a great baseline for success on any team within our company. Particularly for our team, I focus on curiosity and honesty - traits that ensure that we're constantly wondering about how to grow/improve while providing accurate information.

Sam

Data Strategy Analyst

What is your vision for the company?

Catch Co. is trying to build a next generation fishing company and our purpose is to rescue people from the indoors. In service of this, everything we create is driven by inclusivity, sustainability, simplicity, design and fun.

Ross

CEO

What’s the vibe like in the office?

It's a home, it's recess, it's a family, and it's an incredibly supportive and collaborative team.

Gabe

Sr. Director of Product Design

What are Catch Co. Perks + Benefits

Catch Co. Benefits Overview

"Take what you need" paid time off policy
11 Paid Holidays + 4 additional paid days off specifically to enjoy the outdoors
Flexible working schedule & work from home opportunities (and a fully remote team throughout covid-19)
Medical, dental and vision Insurance - We cover 80-100% of the premium for yourself and your dependents
Paid parental leave
Employee Assistance Program (EAP)
Health Savings Accounts or Flexible Spending Accounts
Employer-sponsored disability insurance
Employer-sponsored life insurance
Employee discount program
401(K) plan
Pet insurance
Pre-tax commuter benefits
Free Karl's Club membership and $100 of store credit
Unlimited coffee and fruit snacks (once we return to the office)
And more!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
The Culture Committee is committed to maintain and increase employee satisfaction, engagement, retention and professional development.
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity manifesto
Hiring Practices that Promote Diversity
At Catch Co, we love data. We've structured our hiring process to eliminate multiple sources of potential unconscious bias and use data to ensure we hire A-Players based on performance alone.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Catch Co offers employer-sponsored long and short term disability insurance for all full time employees
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Catch Co offers employer-sponsored life insurance for all full time employees
Pet Insurance
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Our beach volleyball team might not win every week, but we're always having the most fun on the court!
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Promote from within
Continuing Education stipend
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