Marketing Operations Manager at Paylocity

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Position Overview

We are looking for a Marketing Operations Manager to join the team who will work closely within our B2B marketing team and across our organization to develop and mature our marketing processes with an emphasis on improving our marketing efficiencies and results over time.

 

More specifically, this role will help us master how we reach out to prospects, how we interface with current customers, and managing the tools and processes that support this work. As a result of your efforts Marketing will become more efficient in our ability to scale and create business growth.

 

Primary Responsibilities

The below represents the primary duties of the position, others may be assigned as needed. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

  • Serve as a subject matter expert on our marketing operations -be the brains of our marketing tech ecosystem to add value across the client/prospect journey, from awareness to purchase.
  • Drive implementation and onboarding of marketing tech stack (i.e. tools and processes for Lead Scoring, Reporting, Attribution, Personalization, A/B Testing, Digital Advertising).
  • Build the journey map for integrated marketing campaigns in tandem with other team members – i.e. mapping the touchpoints from awareness to engagement to sales demo.
  • Build, maintain and refine email marketing processes. Manage segmentation and list building workflows.
  • Manage data integrations and workflows across Digital Analytics (Google Analytics), Digital Advertising (Google Ads, Bing, LinkedIn, Facebook, etc.), and CRM/marketing automation systems (Pardot/Salesforce).
  • Build and manage the prospect/sales lead lifecycle in conjunction with demand generation and sales process teams.
  • Deep dive into current tech stack to review and troubleshoot issues with data in existing processes.
  • Help facilitate successful team usage of key marketing platforms and processes—scale and democratize knowledge across the team.
  • Help deliver leadership reports of campaign results and performance and provide optimization recommendations.

Education and Experience

  • 5-7 years’ experience in marketing, sales operations, or related discipline
  • 3+ years of Salesforce & Pardot (or other marketing automation software – i.e. Marketo, HubSpot) experience. Must be proficient with marketing and sales CRMs
  • 3-5 years' experience working with marketing technology evaluating vendors, building the technology stack, and providing recommendations to the marketing organization
  • Working knowledge of business intelligence/marketing reporting software (i.e. Einstein Analytics, Tableau, PowerBI, Cognos, Qlikview, etc.)
  • Experience building and refining workflows, lists for recurring processes, and one-off campaigns
  • (preferred not required) Proficient with Excel—basic knowledge of SQL and relational database management
  • Experience managing data syncs, working with large data sets and setting up complex integrations
  • A critical eye on and track record of problem-solving, improving existing processes and unlocking new efficiencies within an organization
  • History of cross-functional collaboration with teams such as sales, finance, analytics, and product
  • Ability to think and communicate clearly about complex and technical projects and processes
  • A track record of developing and maintaining multiple processes over time

This job excludes CO applicants 

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Technology we use

  • Engineering
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • SqlLanguages
    • AccessDatabases
    • Microsoft SQL ServerDatabases
    • OracleDatabases

Location

Our office has modern workspaces, a cafe, and a gym. But since we're a talent-anywhere company, you may find our team members all over Chicagoland.

What are Paylocity Perks + Benefits

Paylocity Benefits Overview

Our commitment to hiring the best and brightest employees with a “talent anywhere” strategy means that no matter where you’re located around the country, you can be a part of our growing tech department

• Enjoy an attitude of trust to work remotely, manage your own schedule and be productive
• Work in small, cross-functional product-oriented teams
• Showcase development progress in two-week sprints with strong executive involvement
• Embrace the freedom to innovate, voice opinions and share new ideas

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
We have a talent anywhere culture, where employees can work anywhere in the US and/or work from one of three US offices located in Illinois, Florida, and Idaho
Family Medical Leave
Adoption Assistance
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available
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