Marketing Specialist at Elevate K-12

| Chicago
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Who we are

Elevate K-12 is changing the way classrooms work through live, online, real-time instruction to K-12 schools. We bring live high-quality teaching through our platform to schools in zip codes that cannot find a high-quality teacher. Our few main focuses are to give students the highest quality instruction and access to classes they couldn’t have before, getting them ready for the world of the future; and to give instructors, especially women, work opportunities from home irrespective of their zip code. We are the new way to the classroom!

What we offer

  • Competitive Salary
  • Unlimited PTO & 12 Company Paid Holidays  
  • Strong High-Performance Based Culture with High Growth Potential
  • Team Focused Culture – Team Events, Outings, Happy Hours & Recognition 
  • Full Benefits – Medical, Dental & Vision / 401k Plan
  • Our Team of Elevaters are: Problem Solvers, Passionate, Motivated, Thirsty for Knowledge & Mission Driven

What you will be doing 

As Elevate K-12's Marketing Specialist, you will be responsible for the execution of marketing programs that capture and nurture marketing leads across multiple channels. These programs will include outreach to our existing database through marketing automation; lead generation through events and search engine marketing, and optimizing the use of our own website as a lead generation channel. The ideal candidate will have a strong track record of driving leads and revenue for SaaS companies. This position reports to the Director of Demand Generation and requires collaboration with the Marketing Communications, Sales, and Operations teams. You'll also be a person who is passionate and willing to work as part of a high-performing marketing team. 

We have an incredible mission, team and brand at Elevate K-12, and we’re getting better every day. We have achieved an extraordinary product/market fit and have entered an exponential growth stage of the company. If all of this sounds exciting to you – We want to hear from you!

Responsibilities 

  • Drives strategy, planning, and execution of demand generation campaign activities on time and within budget to achieve sales targets
  • Owns webinar and email strategy, development, and execution process from end-to-end
  • Helps craft strategy and logistics of webinars in partnership with other stakeholders
  • Develops captivating content to support the growth of key target accounts, ensures messaging is aligned with strategic goals and topline messaging
  • Provides ongoing best practices, performance, and recommendations to the campaign architect to improve overall ROI of campaigns, budget, and programs
  • Works to maximize the Elevate K-12 solution-based messaging through campaign promotions on the company website, paid channels, and to Elevate K-12’s email database
  • Communicates back to the business monthly and quarterly on metrics of engagement
  • Drives continued optimization of managed vendors and projects through performance analysis, testing, and more
  • Works closely with segment marketing managers to ensure optimal performance of in-market campaigns
  • Improves and optimizes campaign performance to drive Sales revenue by target segment
  • Continuously evaluates and provides improvements for solutions and process improvements across go-to-market initiatives

Who you Are  

  • Minimum of 3 years experience in a high-tech B2B demand generation or segment-based marketing role
  • Proven success managing demand generation programs to yield desirable sales outcomes
  • Requires strong reporting capabilities and the ability to provide insights and analyze multi-channel campaign results
  • Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth
  • Previous project and budget management experience
  • Excellent written and verbal communication skills
  • Exceptional interpersonal skills with the ability to work seamlessly in a team-oriented environment
  • Demonstrated flexibility, creativity and problem-solving skills
  • Strong results orientation with a proven track record of flawless execution and strong attention to detail
  • Advanced Microsoft Office proficiency 
  • Hubspot, Marketo and Salesforce experience is a plus
  • Comfortable working in a demanding, fast-paced changing environment that is going through high growth
  • Believes in self and is passionate about learning and growing
  • Self-motivated, enthusiastic, and can easily switch gears to manage multiple project types

Our story 

Elevate K-12 is tasked with an important mission: change the way K-12 classrooms and teaching work. Our organization is a radically open-minded company that is scaling fast. We are a team focused on high performance, dynamism and embodying a collaborative culture at all levels. Our teammates are able to have open, honest discussions that drive us toward our mission. Elevate K-12 is in a stage of hyper-growth that will continue to open up new challenges and opportunities for our team. 

We are an equal employment opportunity employer. Qualified candidates are considered for employment without regard to race, color, religion, gender (including gender identity, gender expression, change of sex, and transgender status), sexual orientation, national origin, ancestry, age, military or veteran status, physical or mental disability, medical condition, pregnancy, marital status, genetic information, or any other characteristic protected by applicable law.  If you need assistance or an accommodation during the application process because of a disability, it is available upon request

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Technology we use

  • Product
  • Sales & Marketing
    • Google AnalyticsAnalytics
    • BalsamiqDesign
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM

Location

We are located in the River North neighborhood of Chicago, a few blocks east of the Chicago brown line

An Insider's view of Elevate K-12

What are some social events your company does?

We have the typical happy hours and company outings but we also have an event committee that is made up of employees from different teams to help drive events that folks want to see!

Mary

Senior People Specialist

What's the biggest problem your team is solving?

The Educational Partnerships team at ElevateK-12 is helping school district teams learn about and strategize new, innovative ways to combat the teacher shortage crisis; while providing districts with solutions when it comes to human capital challenges.

Allie

Senior Educational Account Executive

How has your career grown since starting at the company?

I have learned how important it is to be passionate about the mission of the company, especially at a startup. I've also had the opportunity to build an entire sales team from the ground up and work alongside very smart people.

Patrick

Senior Inside Sales Manager

What’s the vibe like in the office?

The Regional Operations team is a fast-paced, high energy, collaborative work environment. Our team has amazingly talented people and decisions have to be made quickly. We work with various schools and students across the US, we wear multiple hats and are always in constant communication with each other to ensure every program is successful.

Ashley

Regional Operations Director

What are Elevate K-12 Perks + Benefits

Elevate K-12 Benefits Overview

Elevate K-12 provides competitive benefits plans for employees!

Culture
Eat lunch together
Intracompany committees
Funvengers is our intracompany culture and fun committee that manage events and programs from our holiday parties to company retreats.
Open door policy
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Casual Dress
Company Outings
Some Meals Provided
Happy Hours
Pet Friendly
Professional Development Benefits
Promote from within
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