Marketing Specialist

| Chicago

Marketing Specialist

 About the role:

We are looking for an enthusiastic Marketing Specialist to join our smart, passionate team at Shiftgig. In this role, you’ll be in the thick of all of our marketing efforts and get a unique opportunity to have hands-on involvement across the spectrum of B2B content marketing, demand generation, social media, events, and more. We’re a fast-paced and results-oriented team, so we’re looking for someone who can jump right in, think on their feet, and isn’t afraid to ask questions. 


The Marketing Specialist will create compelling content that generates awareness and shortens our sales cycle. Reporting to the Senior Marketing Manager, you will work with other team members to develop the editorial calendar, create a wide variety of content assets, and generally build the content that fuels our marketing engine. 

You are a storyteller works collaboratively with others to generate ideas, effectively manages the content planning process, and own the creation and publication of a wide range of marketing materials that feed our marketing engine. The role involves identifying content gaps and opportunities, and developing or updating the following: white papers, case studies, videos, blog posts, product sheets, presentations, industry articles, and more.


The ideal Marketing Specialist will be the right balance of creative and analytical, brainstorming topics for his/her next content piece while also paying meticulous attention to our events calendar, budget, and lead generation performance. 


Core Responsibilities:

  • Build an editorial calendar that aligns with business goals and drive yourself and other contributors to meet deadlines and objectives

  • Write original content and edit existing content to target different audiences

  • Convert business and brand objectives into a cohesive story

  • Create webinars, white papers, infographics, videos, blog posts, e-books and case studies

  • Collaborate with internal and external subject matter experts, designers, product marketing, sales, executive leadership and others to produce impactful content

  • Leverage content assets to drive engagement through various marketing channels

  • Execute against our outbound marketing and demand generation strategy

  • Measure and analyze marketing performance; maintain strong knowledge of the industry and content marketing best practices to continually deliver fresh and engaging content

  • Manage and provide support for our tradeshow and events program, including planning, logistics, execution, tracking, and budget.

  • Own and manage our social media channels (Twitter, LinkedIn, Facebook), with a focus on growing engagement.

  • Provide logistical and operational support for the Shiftgig team, including coordinating our presence at conferences, assisting with lead management in Salesforce, managing the marketing team vendors, and other ad-hoc duties.

Core Requirements:

  • BA/BS required

  • 1-2 years of B2B content marketing, marcomm and/or relevant marketing experience

  • Excellent writing and communication skills, with a passion for storytelling

  • Capable of developing highly effective, targeted marketing copy for a variety of audiences and marketing channels

  • Demonstrated ability to multi-task, set and manage expectations in a fast-paced environment

  • High attention to detail and focus on quality output

  • Self-starter with proven ability to deliver results

  • Excellent writing and communication skills; writing samples will be required

  • Ability to travel 10%

About Shiftgig

Shiftgig is a workforce technology company focused on empowering people to find local employment opportunities that fit their lifestyles, schedules, and career objectives. The company’s flagship software platform, Deploy, helps businesses do just that. With a flexible software-as-a-service model, Shiftgig enables leading companies of all sizes with flexible talent pools to retain, optimize, and redeploy their workforce. To learn more about how Shiftgig is transforming the way people work, visit

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SwiftLanguages
    • KotlinLanguages
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • ASP.NETFrameworks
    • Node.jsFrameworks
    • AWSFrameworks
    • Microsoft SQL ServerDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • ZeplinDesign
    • Usertesting.comDesign
    • Proto.ioDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • PardotEmail
    • PardotLead Gen


Our office location offers quick access to local transportation, tons of dining and shopping options, and is just blocks away from Millennium Park.

An Insider's view of Shiftgig

How do you collaborate with other teams in the company?

Collaborating with other teams in the company is a great opportunity. When I need more clarity on a product feature I am developing, my first instinct is to get up and talk to those who will be impacted. By having a simple conversation with a teammate, you can learn so much and make the initial feature idea more valuable.


Android Engineer

What unique initiatives do you have that encourage innovation?

Each quarter, product and engineering steps away from our traditional sprint cycle and participates in a special innovation sprint. We embrace exploring new ideas that could impact the future of Shiftgig. We hold a pitch session, form teams, and a week later, demo our results. Oftentimes, our prototypes and learnings inform our roadmap.


Chief Executive Officer

What does your typical day look like?

Each day the product team does a daily check-in to catch up on yesterday’s accomplishments, today’s plans, and any blockers in the way of our goals. Our product development process is centered on close communication with internal and external stakeholders which enables us to discover problems and validate and build solutions effectively every day.


Product Director

What are Shiftgig Perks + Benefits

Volunteer in local community
Friends outside of work
Eat lunch together
Open door policy
Open office floor plan
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Happy Hours
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Acme Co. hosts lunch and learn meetings once per quarter.
Promote from within
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