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Marketing & Web Analytics Consultant

| Chicago



"We're not just a credit bureau, but we're truly a global information solutions provider." - Julie Springer

 

Overview of the role:

 
  • The Marketing & Web Analytics Consultant is responsible for measuring and analyzing data from marketing initiatives and channels, and delivering recommendations to business stakeholders to improve performance. This individual will provide visibility and insights through reporting and analytics from TransUnion’s B2B marketing initiatives and website properties. You must be highly analytical, detail-oriented and an excellent communicator who can effectively work and collaborate across teams to drive business results.  
 
 
What we'll bring:
 
  • A welcoming and energetic environment that encourages collaboration and innovation. We consistently explore new technologies and tools to be agile.
  • Flexible time off, workplace flexibility, an environment that welcomes continued professional growth through support of tuition reimbursement, conferences and seminars.
  • Our culture encourages our people to hone current skills and build new capabilities, while discovering their genius.
 
What you'll bring:
 
  • Bachelor's degree in Marketing, Mathematics, Statistics or similar field
  • 4+ years of quantitative experience with 2+ years of web analytics experience
  • 3 years' experience working with Google Analytics platform (with understanding of dimensions and metrics)
  • Google Analytics Individual Qualification required
  • Experience with Tableau, or similar data visualization/dashboard tool required
  • Experience with Salesforce or similar CRM required

 

     

     

     

     
    We'd love to see:
     
    • Experience with Tag Management (Google Tag Manager)
    • Experience with Alteryx
    • Highly analytical, detail-oriented, and strong organizational skills
    • Excellent communication, collaboration and presentation ability
    • Ability to effectively work and collaborate across teams to drive business results
     
     
    Impact you'll make:
     
    • Own and manage Google Analytics for B2B website properties. Maintain cleanliness of data within the platform and ensure proper, consistent tracking throughout all web properties and experiences
    • Analyze performance of our web properties. Monitor behavior patterns on the site,(user journey/flows, and path & funnel analysis).Use data to identify failure and success points and improve pain points to increase conversion
    • Measure, analyze and report out on monthly and ad hoc dashboards to internal business partners and stakeholders
    • Partner with data analyst to monitor data accuracy and enhance data sets for reporting
    • Work with marketing channel owners and the marketing strategy team to set campaign specific goals, analyze campaign and channel effectiveness, and provide recommendations to increase conversions and ROI for future campaigns
    • Ability to make adjustments and/or modifications in the tag management platform (GTM)
     
     

    We are an equal opportunity employer and all qualified applications will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, citizenship status, sexual orientation, gender identity, or any other characteristic protected by law

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    Technology we use

    • Engineering
    • Product
    • Sales & Marketing
      • .NETLanguages
      • C#Languages
      • C++Languages
      • JavaLanguages
      • JavascriptLanguages
      • PerlLanguages
      • PHPLanguages
      • PythonLanguages
      • SQL, SAS, R, Hadoop, TableauLanguages
      • AccessDatabases
      • HBaseDatabases
      • HiveDatabases
      • Microsoft SQL ServerDatabases
      • MySQLDatabases
      • OracleDatabases
      • Google AnalyticsAnalytics
      • IllustratorDesign
      • PhotoshopDesign
      • Microsoft ProjectManagement
      • TumblrCMS
      • HubSpotCRM
      • IntercomCRM
      • Microsoft DynamicsCRM
      • SalesforceCRM
      • Campaign MonitorEmail
      • MailChimpEmail
      • Adobe CampaignLead Gen
      • MarketoLead Gen
      • Oracle EloquaLead Gen

    Location

    555 W Adams St, Chicago, IL 60661

    What are TransUnion Perks + Benefits

    Health Insurance & Wellness Benefits
    Dental Benefits
    Vision Benefits
    Health Insurance Benefits
    Onsite Gym
    Retirement & Stock Options Benefits
    401(K)
    401(K) Matching
    Child Care & Parental Leave Benefits
    Generous Parental Leave
    Vacation & Time Off Benefits
    Unlimited Vacation Policy
    Paid Volunteer Time
    Perks & Discounts
    Casual Dress
    Commuter Benefits
    Company Outings
    Game Room
    Happy Hours
    Recreational Clubs
    Professional Development Benefits
    Job Training & Conferences
    Tuition Reimbursement

    Additional Perks + Benefits

    Start your day at TU by grabbing an Intelligentsia coffee or a tasty, hot breakfast from our onsite café. Head up to your workspace where you'll get down to business amidst the inspiring backdrop of beautiful downtown Chicago. Brainstorm onsite with team members in a variety of colorful huddle rooms or collaborate cross-functionally with our offices around the world via video conference, Skype or our intranet. Check things off your to-do list as you continually make progress on key business initiatives. Need a quick break? Challenge your colleagues to a game of ping-pong, pool, foosball, pop-a-shot or Mario Kart in one of our three onsite game rooms. Ready to hit the gym? We have one right downstairs complete with a personal trainer and a selection of free instructor-led fitness classes. Keep your energy up. Take a conference call at one of our walking or bicycle desks. Then attend the quarterly town hall to hear from the TU leadership team on progress in the current quarter and plans for the next. After a day of innovation, wind down in one of our massage chairs or join your colleagues at North Avenue for a game of league volleyball, sponsored by TU!

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