Media Specialist, TV

| Chicago

RXBAR: We manufacture, market and distribute whole food protein bars. While the protein bar market is crowded, RXBAR cuts through the clutter with a clean ingredient deck and disruptive branding. A unique, “No B.S” value proposition has propelled RXBAR to be a major, rapidly growing player in the nutrition category. 

Media Specialist, TV: TV plays an integral role in RXBAR’s media strategy, acting as a powerful vehicle to drive mass awareness and brand affinity. In this role, you will oversee all national TV buys (direct, programmatic and connected) on behalf of RXBAR, while continuously shaping a best in class strategy in an ever-evolving media landscape. As a member of RXBAR’s media team, you will have the opportunity to learn about and execute in other media platforms in an effort to support the broader goals of the business and further your education in the space.

This is a once in a lifetime opportunity to impact how TV is bought nationally, while specifically owning a national TV strategy for one of the most sought-after brands in the CPG space. The ideal candidate has a proven track record in TV buying, creating and deploying best in class strategy, while pushing the limits within the space. This person must be a strong collaborator, a “doer” and executor, have an analytical mind, think creatively and learn quickly. Our ideal candidate has a passion for TV buying, is hungry to grow a new brand, and is looking to be part of an exciting, fast-paced, innovative company.

General Functions + Responsibilities:

  • Negotiate, steward and track direct and programmatic buys, including added value opportunities across broadcast, cable and connected TV
  • Confirm flights and copy-splits, estimate and track delivery, secure make-goods and ADUs, clear discrepancies, request issue pre-logs and post analyses
  • Act as primary trafficker to ensure creative and instructions are issued in a timely manner
  • Manage market/vendor budgets and deliverables (GRPs, impressions, sponsorship integrations)
  • Gather rates, construct TV buys in a buying system, and send schedules to stations
  • Track historical pricing, YOY increases, rate of change on demos, etc.
  • Maintain quarterly/monthly/weekly budgets and clearance levels to achieve company goals.
  • Develop pre and post-campaign summary materials viewed by wider marketing team including executive-level team
  • Assist the media team in other areas of execution and planning where needed

Skills & Qualifications:

  • Positive attitude, a thirst for knowledge, and an excitement for growing our business
  • Bachelor’s Degree in Marketing, Communications or related field
  • 2 - 3 years in a TV buying role
  • Experience with negotiating and buying TV in both upfront and scattered marketplaces
  • Experience with Programmatic TV a plus
  • Excellent analytical skills and solid foundation in statistical analysis
  • High proficiency with Microsoft Excel - must be able to use advanced Excel functions
  • Acute understanding of and passion for media
  • Excellent communications skills, strong presentation skills and proven ability to communicate complex, technical concepts
  • Ability to handle multiple campaigns simultaneously with excellent organizational skills and high attention to detail
  • Knowledge of syndicated media research & systems (Nielsen, comScore, MRI, Scarborough)
  • Passion for brands and digital TV’s role in shaping them

Total Rewards Package: Competitive salary, comprehensive benefits package, 401K plan with RXBAR match, cell phone & fitness membership reimbursement, subsidized commuter benefits, bike & helmet, unlimited RXBARs, RXBAR gear and invaluable experience growing a company.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

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Location

412 N Wells Street, Chicago, IL 60654
412 N Wells Street, Chicago, IL 60654

What are RXBAR Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Fitness Subsidy
Professional Development Benefits
Job Training & Conferences

Additional Perks + Benefits

Our approach to perks: While our business is growing at an exponential rate, we've maintained the nimble, no B.S. mindset that has made us the fastest-growing nutrition bar brand in the U.S. The experience at RXBAR is different from day one. Beyond the typical offering of full benefits, 401k match and generous PTO allowance, we differentiate ourselves from other CPGs in the space. Every employee spends their first two weeks in Customer Service, enabling them to interact with the incredible customers we service everyday and adapt the servant mindset that drives everything we do. Immediate impact, opportunity for growth, educational opportunities, mentorship, creative thinking, diversity, exposure to senior leaders - these are all realities at RXBAR, not just buzz words. With our open-office format and pursuit of excellence, we foster an environment that supports personal and professional growth. To support the needs of our growing business, we've implemented "dynamic job descriptions" as individual's roles are constantly evolving, allowing them to take on added responsibility and new challenges.

Cell phone reimbursement, gym membership reimbursement, bike & helmet reimbursement and unlimited RXBAR's are a few of the extras you'll receive when working here.

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