Offline Marketing Manager

| Chicago
Home Chef is building new ways to navigate the booming meal kit delivery industry. Our team is a unique mix of creators, chefs, entrepreneurs, and trailblazers and we’re growing quickly. Our customer-first mentality, combined with a zest for supporting our peers, helped us bring home Built in Chicago’s Startup of the Year Moxie award in 2017. If you’re ready to be part of the action, we’re ready to connect with you. There are no limits to where we can go together.
Home Chef is looking for a Director of Offline Marketing to join our Acquisition Marketing Team. This person will own end-to-end strategy and implementation of cutting-edge direct response marketing campaigns across traditional and emerging offline channels including TV, radio, podcasts, print and outdoor. The ideal candidate will have extensive experience in managing traditional media programs and in-depth knowledge of advertising technology and media buying and a passion for breaking new ground. You will identify new opportunities, innovative technology, and product opportunities, evaluate the resources needed to implement, assess feasibility, drive concept development, supervise implementation, and manage program testing with the goal of growing existing channels and establishing new, scalable ones to fuel customer acquisition. 

Responsibilities

  • Grow a world-class offline & broadcast media program, scaling existing programs across linear and streaming TV and developing radio, podcast, OOH and print strategies to meet new customer and revenue targets
  • Develop strategy for media buy, and manage key agency partnerships
  • Perform weekly/monthly/quarterly analysis to assess performance. Attribute offline marketing channels through methods including (but not limited to) regression, media mix models, matchbacks, promo codes, vanity URLs and local market uplift.
  • Develop a strong and collaborative relationship with Brand and Creative teams
  • Work closely with the Senior Director of Digital Marketing to budget across the portfolio, with an understanding and sensitivity of cross-channel impacts and interactions
  • Foster a culture of continuous optimization by developing and implementing a framework for iterative testing
  • Consult with marketing leadership to prioritize and optimize high impact opportunities

Requirements

  • Minimum 3 years progressive experience in performance marketing, ideally in an e-commerce company or startup environment
  • Expert-level in any/all of the following: TV, radio, podcasts, direct mail, print. Digital marketing experience a plus
  • Demonstrable track record scaling multi-million dollar direct response offline marketing programs, while driving efficiency and meeting ROI targets
  • Demonstrated ability to lead and hit fixed goals
  • A rigorous, data-driven, and highly analytical mindset
  • Excellent communication skills, both written & verbal
  • High degree of creativity and ability to tell stories
  • Excellent negotiation and communication skills
  • Strong organizational skills and ability to manage multiple projects/priorities
  • Highly proficient in Excel and third-party analytics platforms

Perks and Benefits:- Candidates can experience Home Chef as a customer - enter promo code PEOPLE30 for $30 off your first order!- Direct access to senior management – our leadership team works alongside our team members every day- Comprehensive medical, dental, and vision insurance- Generous paid time off (PTO) policy- 401k program - Flexible spending accounts for qualified medical, dependent care, parking, or transit expenses- Free water taxi, discounted gym membership, and daily bike storage for Wrigley building employees- Cold brew coffee on tap at no charge- Employee discounts for Home Chef meal kits- Free lunch every Friday and snacks and beverages on hand every day- Casual dress Home Chef is an equal employment opportunity employer

Read Full Job Description

Location

Located in the iconic Wrigley building, our location offers the best of the Loop and River North. Close to transportation, restaurants & shops.
400 N. Michigan Ave, Chicago, IL 60611

What are Home Chef Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Perks & Discounts
Casual Dress
Commuter Benefits
Stocked Kitchen
Some Meals Provided

Additional Perks + Benefits

Direct access to senior management – our leadership team works alongside our team members every day. Flexible spending accounts for qualified medical, dependent care, parking, or transit expenses. Free water taxi, discounted gym membership, and daily bike storage for Wrigley building employees. Cold brew coffee on tap at no charge (Wrigley office location). Employee discounts for Home Chef meal kits. Candidates can experience Home Chef as a customer - enter promo code PEOPLE30 for $30 off your first order!

More Jobs at Home Chef25 open jobs
All Jobs
Finance
Data + Analytics
HR
Marketing
Operations
Product
Project Mgmt
Content
Operations
new
Home Chef
Marketing
new
Home Chef
Project Mgmt
new
Home Chef
Product
new
Home Chef
Product
new
Home Chef
Marketing
new
Home Chef
Data + Analytics
new
Home Chef
Operations
new
Home Chef
Data + Analytics
new
Home Chef
Operations
new
Home Chef
Data + Analytics
new
Home Chef
Data + Analytics
new
Home Chef
Data + Analytics
new
Home Chef
Content
new
Home Chef
Data + Analytics
new
Home Chef
Data + Analytics
new
Home Chef
Marketing
new
Home Chef
Finance
new
Home Chef
Marketing
new
Home Chef
Marketing
new
Home Chef
Product
new
Home Chef
Data + Analytics
new
Home Chef
Data + Analytics
new
Home Chef
Operations
new
Home Chef