Home Chef
Home Chef is a meal solution provider through online meal kit delivery service and in store.
Hybrid

Offline Marketing Manager

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Home Chef is building new ways to navigate the booming meal kit delivery industry. Our team is a unique mix of creators, chefs, entrepreneurs, and trailblazers and we’re growing quickly. Our customer-first mentality, combined with a zest for supporting our peers, helped us bring home Built in Chicago’s Startup of the Year Moxie award in 2017. If you’re ready to be part of the action, we’re ready to connect with you. There are no limits to where we can go together.

Home Chef is looking for a Director of Offline Marketing to join our Acquisition Marketing Team. This person will own end-to-end strategy and implementation of cutting-edge direct response marketing campaigns across traditional and emerging offline channels including TV, radio, podcasts, print and outdoor. The ideal candidate will have extensive experience in managing traditional media programs and in-depth knowledge of advertising technology and media buying and a passion for breaking new ground. You will identify new opportunities, innovative technology, and product opportunities, evaluate the resources needed to implement, assess feasibility, drive concept development, supervise implementation, and manage program testing with the goal of growing existing channels and establishing new, scalable ones to fuel customer acquisition. 

Responsibilities

  • Grow a world-class offline & broadcast media program, scaling existing programs across linear and streaming TV and developing radio, podcast, OOH and print strategies to meet new customer and revenue targets
  • Develop strategy for media buy, and manage key agency partnerships
  • Perform weekly/monthly/quarterly analysis to assess performance. Attribute offline marketing channels through methods including (but not limited to) regression, media mix models, matchbacks, promo codes, vanity URLs and local market uplift.
  • Develop a strong and collaborative relationship with Brand and Creative teams
  • Work closely with the Senior Director of Digital Marketing to budget across the portfolio, with an understanding and sensitivity of cross-channel impacts and interactions
  • Foster a culture of continuous optimization by developing and implementing a framework for iterative testing
  • Consult with marketing leadership to prioritize and optimize high impact opportunities

Requirements

  • Minimum 3 years progressive experience in performance marketing, ideally in an e-commerce company or startup environment
  • Expert-level in any/all of the following: TV, radio, podcasts, direct mail, print. Digital marketing experience a plus
  • Demonstrable track record scaling multi-million dollar direct response offline marketing programs, while driving efficiency and meeting ROI targets
  • Demonstrated ability to lead and hit fixed goals
  • A rigorous, data-driven, and highly analytical mindset
  • Excellent communication skills, both written & verbal
  • High degree of creativity and ability to tell stories
  • Excellent negotiation and communication skills
  • Strong organizational skills and ability to manage multiple projects/priorities
  • Highly proficient in Excel and third-party analytics platforms

Perks and Benefits:- Candidates can experience Home Chef as a customer - enter promo code PEOPLE30 for $30 off your first order!- Direct access to senior management – our leadership team works alongside our team members every day- Comprehensive medical, dental, and vision insurance- Generous paid time off (PTO) policy- 401k program - Flexible spending accounts for qualified medical, dependent care, parking, or transit expenses- Free water taxi, discounted gym membership, and daily bike storage for Wrigley building employees- Cold brew coffee on tap at no charge- Employee discounts for Home Chef meal kits- Free lunch every Friday and snacks and beverages on hand every day- Casual dress Home Chef is an equal employment opportunity employer

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What are Home Chef Perks + Benefits

Culture
Volunteer in local community
We offer volunteer days at The Greater Chicago Food Depository. Our Employee Resource Groups are actively engaged in volunteer events throughout the year.
Partners with nonprofits
Home Chef has partnerships with The Greater Chicago Food Depository and Feeding America.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Flexible work schedule
You know your schedule best!
Remote work program
Diversity
Mandated unconscious bias training
Mean gender pay gap below 10%
Diversity employee resource groups
CookOUT (LGBTQ+), Black ERG, Parents Group, Women's Group and Home Chef DEI Council
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Financial & Retirement
401(K)
401(K) matching
Performance bonus
Pay transparency
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Family medical leave
Fertility benefits
Vacation + Time Off
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Floating holidays
Bereavement leave benefits
Office Perks
Commuter benefits
Company-sponsored outings
Home Chef hosts company outings Semi-annually.
Free daily meals
Weekly Fooda credit which equals to one company paid lunch per week .
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Happy hours are hosted at team's discretion.
Onsite office parking
Recreational clubs
Home-office stipend for remote employees
We are currently offering $50 per month to all remote employees to help pay for home office expenses
Meditation space
Mother's room
Onsite gym
Professional Development
Tuition reimbursement
Lunch and learns
Home Chef hosts lunch and learn meetings once per quarter.
Promote from within
Continuing education stipend
Paid industry certifications

Additional Perks + Benefits

We are always looking at new perks and benefits to offer to our employees.

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