Basis Technologies
Chicago, IL
Hybrid

PAID SEARCH SPECIALIST

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We’re here to ensure the advertising industry and the people in it are healthy and engaging positively and effectively with those around them. We’re here, ultimately, to improve the lives of people working in the media industry. And we take our responsibility seriously.
 

ABOUT THE ROLE

 

The Paid Search Specialist is responsible for managing specific search campaigns pre and post launch, as well as ensuring search RFPs and campaign launches are managed in a proactive manner. This role has responsibility for developing keyword builds and providing volume estimates for search RFP requests. The Paid Search Specialist will launch and optimize paid search campaigns across partners like Amazon, Google and Bing ensuring all accounts pace according to budget and goals.

 

ABOUT THE SEARCH TEAM

 

Centro’s Paid Search Team is a specialized group of search engine marketing experts. We provide full service execution of paid search campaigns including, competitor research, keyword development, ad copy, account management and reporting.

 

CORE RESPONSIBILITIES

  • Actively work with internal teams to ensure campaign success based on KPls
  • Understand media plan objectives and how Paid Search will affect overall performance of the campaign to help secure future opportunities
  • Develop keyword builds and provide volume estimates for Search RFP requests
  • Launch and optimize paid search campaigns across partners like Amazon, Google and Bing
  • Ensure all accounts pace according to budget and goals
  • Help mentor associates
  • Act in a client facing manner when needed for specific campaigns/client requests

 

QUALIFICATIONS

  • 2+ years of Paid Search experience
  • Experience executing daily management of campaigns for Paid Search and providing strategic recommendations
  • Knowledge of third party bid management systems
  • Ability to handle multiple tasks in a fast-paced environment, under tight deadlines
  • Strong analytical skills
  • Detail-oriented and organized
  • Exceptional customer service and communication skills
  • Working knowledge of Google Adwords, Bing Ads and Editor Tools
  • Google AdWords certified preferred
  • Strong excel skills
  • Agency experience preferred
  • Bachelor's Degree or higher from an accredited college or university preferred

Centro is an Equal Opportunity Employer and does not discriminate against any employee or applicant on the basis of race, gender, age, disability or any other basis protected under the law. 

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What are Basis Technologies Perks + Benefits

Basis Technologies Benefits Overview

While our people work to change an industry, we reward them with industry-leading perks. It’s about making sure our employees feel happy, healthy, and fulfilled when they come to work.

Culture
Volunteer in local community
Centro offers each employee one day per calendar year to use for community work or volunteering opportunities. Local offices regularly organizes group volunteer activities for employees.
Partners with nonprofits
Centro partners with local non-profit organizations to support various causes and to organize group volunteer events for employees.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
4-day work week
Each Friday, through the end of 2023, Basis alternates between a half day or full day flex. So if deadlines are met and there are no urgent client needs, our employees are free to be offline.
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Pay transparency
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Fertility benefits
Basis provides all employees with access to Maven, a full-service digital clinic for individuals and couples growing their families.
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Company-wide vacation
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

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