Performance Marketing Director
As a Performance Marketing Director, you’ll be responsible for leading new client acquisition for IG Group in the US, focusing on three key business lines: tastyworks, a disruptive financial brokerage, tastytrade, a financial content network and IG, a forex trading platform with a global presence. You’ll report in to the US Chief Marketing Officer.
You’ll be joining the business at an exciting time, following IG Group’s $1bn acquisition of tastytrade inc. and with significant investments now being made in to developing a world-class marketing function.
What you’ll do:
- Set the strategy and lead the team who have responsibility for converting demand for our products and services in to new trading clients, driving efficient and effective customer and revenue growth. You’ll have full ownership and responsibility over a budget of c.$10m
- Being an active member of the US Marketing Leadership Team, supporting with the development and delivery of our marketing strategy, inputting in to marketing plans and ensuring we have the right structure in place to deliver on these plans
- Lead the efforts to plan, execute and optimize paid campaigns across online channels including PPC, Paid Social, Display, Video and Affiliates
- Devising and developing an SEO strategy, and managing cross-functional teams, to create content and campaigns that drive high quality organic traffic
- Partnering with Data Science and Analytics to set our reporting and measurement frameworks, and to ensure that senior management remain informed on marketing performance
- Matrix management of a team of channel specialists, based in the US, UK, Poland and South Africa
Who you are:
- You’ll be a seasoned Performance Marketer with hands-on experience of digital marketing channels such as PPC, Display and Paid Social
- You’ll be comfortable leading teams, including coaching, developing and mentoring
- You’ll come with demonstrable experience of having driven business growth in the short- to medium-term through innovative approaches to client acquisition, leveraging leading technology and data models
- You’ll be well versed in the role performance marketing plays within the broader marketing mix and will be able to input in to the broader marketing planning cycle
- You’ll have experience of both being a player and a leader in successful cross-functional marketing teams, and will know how to get the most out of others whilst driving a fun and positive culture
- You’ll thrive in a fast-moving environment – this comes with the territory when working in this role but especially when working in the financial markets
- Knowledge of and experience of working in the financial markets would be a big plus, but isn’t an essential
- A low-ego team player, who will be comfortable rolling up their sleeves to get the job done
Team Perks and Benefits:
- Performance Bonuses
- Stock Purchase Options
- Tuition Reimbursement Program
- Gym Membership Reimbursement
- Commuter Benefits
- Pet Insurance
- Wellness & Mental Health Programs
- Charitable Donation Matching
- Two Paid Volunteer Days Off
- Daily catered lunch when in the office
- Full kitchen with snacks and beverages
- Dog-friendly office
- In-building gym
- CTA stop a block away, Shuttle to/from Metra
- Office located in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars
Our Company:
The tastytrade family of companies empowers individual traders differently. Founded in 2011 as an online financial media network, tastytrade, Inc. expanded to include other companies like a brokerage firm (tastyworks in 2017), a research lab (quiet foundation in 2018), and a magazine (luckbox in 2019). In 2021, London-based IG Group acquired tastytrade, Inc. and assigned it to lead business in North America, including two of their own established brands – IG US (RFED) and DailyFX. This combined team has years of experience like institutional brokers but also a passion for disrupting the entire trading industry.
Our dream is simple: we want more people to find more success with a better trading experience. That’s why we’re investing heavily in the right people, technology, and media to make that happen in the US and across the globe.
Location: We have two offices in the West Loop in Chicago and are currently hybrid meaning we’d love to see your face in the office a few days a week to collaborate with the team!
tastytrade
19 N Sangamon St.
Chicago, IL 60607
tastyworks
1000 W Fulton Market #220
Chicago, IL 60607
*Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly, we encourage you to apply anyways. You may be just the right candidate for this or other roles!