Product Marketing Associate, Indexes
Morningstar is committed to helping investors meet their financial goals. One way we accomplish this is by offering independent research and great products to the financial community. We believe that when the investor wins, we all win. Our Indexes business is one way in which we disrupt and innovate the traditional approach to benchmarking and strategic beta. We are looking for a marketing associate to join our team, who can add value to integrated marketing campaigns and go to market strategies. This role reports to the product marketing manager, indexes.
Responsibilities include:
• Support creation of integrated marketing campaigns that increase demand and retention for key offerings
• Coordinate, and execute tactics across a variety of channels, including but not limited to inbound/content marketing, email campaigns, webinars, social media etc.
• Utilize digital model to help drive qualified leads and expand our footprint in an evolving market
• Measure and analyze success of marketing tactics using reporting tools
• Help craft go-to-market strategies and related messaging and positioning
• Partner with/collaborate across marketing, product, sales, support, and finance to develop and execute successful multi-channel marketing campaigns
• Help execute successful 3rd-party events
• Continuously learn and develop deep subject matter expertise of Morningstar solutions, industry trends, prospect profiles, and marketing best practices
• Contribute to product launches and the development of sales enablement materialsQualifications:
• 2+ years of digital, content marketing and sales enablement experience preferably in a B2B company
• Previous financial services experience is a plus
• Confident self-starter with ability to work in matrix organization
• Detail-oriented with strong organization and project management skills
• Experience or willingness to learn in an Agile environment and using Jira, Eloqua, Adobe Experience Manager, Tableau, Google Analytics, On24, wikis, and Yammer
• Degree in Marketing, Journalism, Communications or related field