Product Marketing Director
What We'll Bring:
At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation we’re consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.
Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology.
What You'll Bring:
- 10+ years of expertise in product marketing, market development, product management or strategy
- Extensive experience in developing and executing successful go-to-market programs
- Proven track record of successful product launch and positioning activities, driving significant revenue growth
- Ability to work well with technical, product development, and sales teams to prioritize projects and accelerate time to market for new products
- Deep combination of strong technical solution selling skills with strong marketing and business development skills
- Strong project management, attention to detail and bias towards execution
We’d Love to See:
- Experience within financial services, personal financial management, fin tech, payments or big tech industries preferred
- Experience with the Agile methodology
Impact You'll Make:
- As the Director - Product Marketing and Go-to-Market in Consumer Interactive (CI), you will work closely with product management, business development, sales and corporate marketing, as well as external customers to successfully position and promote our products for success.
- You will play an important role in enabling Consumer Interactive to extend its market leading position as the consumer-facing division of TransUnion and driving sustainable long-term growth.
- Quickly become an expert in CI products, our partners and the markets that we serve.
- Act as a primary consultant on all product marketing, launch and go-to-market matters. Share expertise and best practices for marketing communications, plans, promotional materials, collateral and strategies to drive new product revenue and win new business.
- Establish go-to-market strategy for product portfolio across multiple vertical markets and channels
- Prioritize market segments for focused marketing efforts, and develop value propositions and product messaging for go-to-market activities
- Create compelling thought leadership content for use in marketing / promotional materials, collateral
- Lead team to create professional product content, including presentations, concept slides, case studies, and research reports to highlight CI’s value proposition to be used in a variety of internal and external communications
- Ensure organizational readiness to sell and deliver revenue with new product launches; elevate our customer engagement approach to enable more strategic sales
- Work closely with product organization to understand and be able to communicate product prioritization and roadmap; help identify new product opportunities
- Provide guidance and leadership for CI product team to drive the execution of strategic marketing plans for meeting CI’s business objectives
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.