Product Marketing Lead at Affirm
Sorry, this job was removed at 7:29 a.m. (CST) on Saturday, April 10, 2021
Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.
The Product Marketing Lead’s role is to deeply understand our market, merchants, and consumers to help advise our Core product strategy and craft powerful positioning and messaging! This person will closely collaborate with Product, Sales, Marketing, Client Success, and other GTM teams on early-stage product exploration, betas, and powerful launches that drive growth and adoption! While this role is focused on B2B products, it may involve driving consumer adoption as well to deliver value in a B2B2C model.
What you’ll do- Partner with Product Management to identify future B2B product opportunities and define a product roadmap incorporating customer insights and feedback from CS, Sales, and other teams
- Lead betas and product rollouts end-to-end, including value proposition design, target merchant identification, operational readiness, campaign planning and execution, seller enablement, and merchant feedback collection
- Translate highly technical B2B products into merchant-facing narratives with a focus on positioning, benefits, differentiation, and use cases.
- Define messaging and positioning for new products and translate features and functionality into differentiated customer benefits
- Work with Enablement teams to produce impactful enablement materials including messaging/positioning, sales pitch decks, solutions-focused communications, and any communications that support product strategy
- Build and scale standard methodologies to drive efficient solutions adoption and new product activation
- 6-7 years of experience across product marketing, product management, or similar
- Experience influencing product vision and launching products through concept, beta, and GA
- Self-starter with the ability to build programs from scratch; be ready to roll up your sleeves and get things done
- Powerful storyteller; written, verbal, and visual
- Strong analytical capability; distinguish between signal and noise to make decisions
- Consistent record to collaborate and influence efficiently across multiple teams cross-functionally
- Outstanding prioritization and project management skills
Location
We’re excited to announce that Affirm is now a remote-first company! This role can be located anywhere in the U.S. Remote based employees may occasionally travel to an Affirm office for meetings or team building events. Our offices in San Francisco, New York City, Pittsburgh, Chicago, and Salt Lake City will remain operational and accessible for anyone to use on a voluntary basis.
Please note that visa sponsorship is not available for this position.
Check out our remote-first approach to learn more about the new ways we work.
If you got to this point, we hope you're feeling excited about the job description you just read. Even if you don't feel that you meet every single requirement, we still encourage you to apply. We're eager to meet people that believe in Affirm's mission and can contribute to our team in a variety of ways – not just candidates who check all the boxes.
At Affirm, "People Come First" is a core value and that’s why diversity and inclusion are vital to our priorities as an equal opportunity employer. You can read about our D&I program here and our progress thus far in our 2019 D&I report.
We also believe “It’s On Us” to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.
We will consider for employment qualified applicants with arrest and conviction records in accordance with applicable federal, state and local laws, including the San Francisco Fair Chance Ordinance. By clicking "Submit Application," I acknowledge that I have read the Affirm Employment Privacy Policy, and hereby consent to the collection, processing, use, and storage of my personal information as described therein.
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