Product Marketing Manager, Digital Media - Emerging Channels (Remote)

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Company Description
Job Description
The Product Marketing Manager, Emerging Digital Media Channels will play a critical role within the Epsilon Digital Media Solutions (DMS) organization, focused on supporting our new product innovations in channels such as Over-the-Top (OTT), Connected TV (CTV), Online Video (OLV), Digital Audio and Digital Out-of-Home (DOOH). This person will maintain a pulse on the ever-evolving market landscape and competitive set, defining key buyer personas, how they buy and their buying criteria; and will transfer that knowledge to develop strategic go-to-market plans, differentiated positioning and value propositions, sales enablement and thought leadership content. This person should have foundational understanding of the digital advertising ecosystem, a marketing mindset and the ability to distill complex ideas into tangible, easily understood concepts that resonate with target customers.
Focused on the U.S. market, this role supports strategic high-growth emerging products, requiring regular engagement with key interlocks across Marketing disciplines, Product, Sales, and the Senior Leadership Team, both within Epsilon as well as Publicis Groupe and its portfolio of agencies, to ensure messaging and GTM strategy clearly aligns to core business objectives while telling a cohesive, differentiated and client-centric narrative.
Key Responsibilities
  • Develop deep expertise on what's now and what's next across the market landscape as digital media buyers continue transitioning budgets from traditional linear to digital channels, and how our offerings align to these trends.
  • Define key buyer personas and market segments, accounting for how they buy and the customer lifecycle.
  • Be the marketing expert on our Emerging Digital Media Channels products, how they complement our other offerings and how to competitively position them to win.
  • Leverage your product and broader market knowledge to collaborate with Product and Sales counterparts to define/refine product & market fit.
  • Manage development and execution of GTM strategy and plans, including product launches as well as full customer lifecycle management, through cross-functional teams inclusive of Epsilon + Publicis Groupe and its relevant agencies.
  • Drive thought leadership, POVs and market activation plans.
  • Uncover proof points and success stories that strengthen our go-to-market narrative working collaboratively with Sales, Customer Marketing, Vertical Marketing, and Product Management.
  • Develop product positioning, value prop and key benefits that differentiate our products in the market, and equip our Sales team with a benefits-driven narrative for how our products solve client challenges.
  • Develop compelling sales enablement materials and nurture ongoing sales knowledge transfer across the full demand funnel and customer lifecycle, including pitch materials, case studies, white papers, one-sheets, blog posts, web content, videos and more.
  • Facilitate integrated marketing planning process in close collaboration with product, sales and business leadership as well as other marketing disciplines including Vertical Marketing, Web, Demand Gen, Content, PR, Marketing Operations and Creative Services.
  • Collaboratively establish and iterate on strategic marketing imperatives, programs and tactical execution roadmap of key workstreams and deliverables that all ladder up to defined top-line and bottom-line business outcomes.
  • Embrace agile marketing operational rigor across the planning process, accounting for delivery cycles, dependencies, capacity and prioritization.
  • Nurture accountability by establishing meaningful, realistic goals and KPIs.

Job Requirements
  • 5+ years of experience in marketing, digital media buying/planning, sales, product, digital publishing, programmatic advertising or related field or function
  • 2+ years focused experience in Portfolio, Product, Solutions and/or Vertical Industry Marketing, preferably in the digital media, ad tech, agency or programmatic advertising space
  • Bachelor's Degree from a 4-year college or university; MBA a plus
  • Familiarity with best practice Portfolio / Product Marketing methodologies and frameworks such as Forrester SiriusDecisions, Pragmatic Institute, Product Marketing Alliance, and/or Gartner CEB; Certifications a plus
  • Ability to grasp and translate technical capabilities into clear benefits
  • Experience navigating the creative process from concept through production and delivery. Knowledge and experience with emerging ad formats, including high impact placements and channels, or dynamic creative optimization (DCO) a plus
  • Demonstrated success in creating compelling messaging, positioning, market/competitive analysis, managing product launches and end-to-end execution within a large matrixed organization
  • Excellent verbal and written communication skills; ability to work with and present to all levels and functions of an organization
  • Experience working in a fast-paced, highly cross-functional, matrixed global organization
  • Passion for market research who enjoys spotting emerging trends, headwinds and tailwinds, and isn't afraid to engage with industry influencers
  • Proven ability to collaborate and project manage cross-functionally across marketing, sales and product teams, including with remote contributors and stakeholders
  • Creative, resourceful, self-starter who is results oriented and a collaborative team player
  • Exceptional writing and communication skills
  • Highly organized with good follow through capabilities
  • Able to manage time and juggle multiple priorities to execute high-quality deliverables

Qualifications
Additional Information
When you're one of us, you get to run with the best. For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services.
Thanks to the work of every employee, Epsilon products and services have been recognized as industry-leading by the Forrester Wave™. We process more than 500 billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. And our CORE ID® is the industry's most accurate, stable and scalable identity solution that helps brands recognize and reach 200M+ U.S. consumers in a privacy-safe way.
Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. For more information, visit epsilon.com
Great People Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.
Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.
Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance.
Applicants with criminal histories are welcome to apply.
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Location

101 N Wacker Drive, Chicago, IL 60606

An Insider's view of Epsilon

What's something quirky about your company?

We have a company band, made up of anywhere from 30 to 40 employees at a given time. The band has a large following and performs at charity events around Chicago. They also perform a full set at Epsilon’s holiday party each year at the House of Blues. My jaw hit the floor when I saw my peers up on stage rocking out.

Paul

Associate Automation & Infrastructure Engineer

How do you collaborate with other teams in the company?

We collaborate through storytelling. It’s not ‘how’ we build it, but rather ‘why’ we build it. We need to tell stakeholders a story about a consumer pain point, solving it in a differentiated manner and the larger vision. Then, collaboration occurs as we incorporate feedback and have a motivated team building towards a shared vision.

Matt

VP, Product Management:

How would you describe the company’s work-life balance?

Conversant has a very good work-life balance, including unlimited PTO. As a young adult, traveling around the world is one my top priorities and working with a company that aligns with that is a huge plus. I have had the flexibility to visit 7 countries. That flexibility is one of many things that has kept me at Conversant for five years.

Alba

Team Lead, Engineering

What are Epsilon Perks + Benefits

Epsilon Benefits Overview

At Epsilon, we offer benefits and perks that enable our associates to thrive and foster a culture of innovation.

Culture
Volunteer in local community
Epsilon participates in local community activities such as the Greater Chicago Food Depository, Off the Street Club, Chicago Cares Serve-A-Thon, Habitat for Humanity and Ronald McDonald House.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Epsilon has a Social Committee that organizes social, charitable and sports activities.
Daily sync
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Epsilon team fitness initiatives include intramural softball, volleyball and soccer.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Epsilon provides back-up care benefits.
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Epsilon hosts an annual summer boat party on Lake Michigan and a holiday party at the House of Blues, where our employee-run band performs the live entertainment all night.
Game Room
Happy Hours
Happy hours are hosted at team's discretion.
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Epsilon offers employees professional development opportunities like on-site training courses and the ability to attend job-related conferences and seminars.
Tuition Reimbursement
Lunch and learns
Epsilon hosts lunch and learn meetings on occasion.
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program and career mentoring.
Time allotted for learning
Epsilon encourages employees to complete 48 hours of professional development training per year.
Online course subscriptions available
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