The Product Marketing Manager (PMM) – Infrastructure Business Unit has a deep understanding of Ensono service offerings, our market, and our clients’ requirements. This is a cross-functional role, reporting to the Senior Manager of Infrastructure Product Management and working closely with Marketing and Sales. The PMM will be responsible for presenting Ensono Private Cloud and Infrastructure services in ways that will strengthen our brand, articulate our value proposition, and differentiate our services.
Responsibilities include, but are not limited to:
- Analyze market segment of Data Center Consolidation and Managed Services, inclusive of verticals, sizing and ideal client targets for Ensono. Design forward-thinking positioning approaches for Hybrid IT strategy, inclusive of Ensono Private Cloud value proposition and uniqueness to the market
- Define and design compelling product-focused content that articulate value, use cases, competitive differentiation, and benchmarking (client case studies and videos, whitepapers, presentations, and more)
- Develop competitive assets (first call decks, battle cards, videos, white papers, and more)
- Develop client references, testimonials, and case studies for external and internal use, or assist a formalized client marketing function in doing so
- Provide seller enablement material and briefings to Sales, Solution Architects and Consultants, including content (technical videos, whitepapers, how-to guides, comparison tools, sizing guidelines and more) aligned with the key market themes and focus areas
- Partner with Marketing to
- Provide clearly differentiated product messaging and competitive positioning/packaging, consistent with corporate branding
- Manage Ensono Intranet content to ensure availability of latest content to all associates
- Drive seller and client buyer/influencer feedback loops to synthesize feedback and adjust the assets, materials, and programs.
- Define and test product positioning and messaging for new features and services that communicates their benefits and highlights our differentiation
- Manage launch planning and commercial roll-out of new products
- Coordinate analyst relations / media opportunities with Marketing business unit to develop Ensono’s thought leadership and influencing in the market
- Partner with Sales and Marketing to measure results of programs and initiatives
Requirements:
- 5+ years in high-impact marketing roles
- Preferably experience with product marketing, brand marketing, of product management
- Proven success in creating value propositions and messaging strategies for Hybrid IT services
- Experience in market analysis and marketing tools and methodologies
- Excellent communication skills (verbal and written)
- Ability to explain technical concepts to all types of audiences
- BA/BS in marketing or business preferred
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