Product Marketing Manager at OneSpan

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The future of work is flexible and so is OneSpan. Our teams have proven that they are able to achieve their goals together while being apart throughout the global pandemic and we are embracing work flexibility. Whenever possible, you can choose when you wish to come into the office and when you wish to work from home and get to enjoy the benefits of both worlds. 

At OneSpan, you’ll be part of a team that is trusted by more than 10,000 organizations around the world to safeguard their customers against fraud and deliver exceptional digital experiences that build lasting customer loyalty. Your contribution will help us to push the boundaries of what’s possible to improve the security and lives of millions of people around the world. In short, what you do here matters.

As Product Marketing Manager, you’ll be a strategic, yet hands-on marketing professional with a track record of success in defining and taking new solutions to market. You’ll be the expert on the buyers and competition in the markets we serve in order to drive product, sales, and marketing success. This role will support GTM efforts for multiple solutions that fuel our portfolio – including mobile security and identity verification.


Key Responsibilities: 
In this role, you’ll inspire through:

  • Go-to-market plans: Work with cross-functional teams to build and execute GTM plans for new products/releases and expand into new markets. Define the market problem(s), the target buyer(s), and the solution differentiators. Lead tactical planning & execution of GTM efforts between internal teams, as well as partners. Identify and size market opportunities and areas for growth.
  • Use case definition: Work closely with product management to research, validate, and define new use cases as we explore integrations of our mobile and identity verification services with other OneSpan solutions and partners.
  • Expertly crafted value propositions and positioning: Develop compelling value propositions and positioning which balances technical details with the business benefits.
  • High-impact content and tools: Develop and maintain buyer-oriented content (e.g., website content, datasheets, videos, articles, blog posts, etc.) and ensure alignment with key stakeholder groups including sales, lead generation, corporate communications, product management, professional services, and the executive team.
  • Sales knowledge transfer: Create & deliver materials for reference by sales (direct & indirect) organization, including sales training, presentation materials, FAQs, demo scripts, and battle cards that help drive solution adoption and create sales excitement & revenue success. 
  • High-energy evangelism: Be the spokesperson for our solutions. Deliver a compelling vision to influence internal audiences (via product definition and a GTM focus) and external audiences (e.g., buyers, customers, analyst & press community).


Minimum
Requirements:

  • 5+ years of work experience in B2B product marketing, product management, or related role.
  • Knowledge of identity verification, mobile security, and/or anti-fraud market is a must.
  • Industry experience in banking, insurance, and/or other financial services is a big plus.
  • Exceptional research and use case definition skills.
  • Exceptional storyteller and writing skills (writing samples are required).
  • Excellent time management skills. Ability to drive the end-to-end execution of multiple projects simultaneously with minimal direction.
  • Incredible appetite and aptitude to learn new technologies, distill clear and compelling messaging, and evangelize internally and externally.
  • Ability to build strong working relationships across all levels of the organization.
  • Ability to travel within North America and Europe (10-15%).
  • Bachelor’s degree in business, marketing, or related field
  • Fluency in English


Preferred Requirements:

  • Product marketing/management certification (e.g., Pragmatic Institute, Product Marketing Alliance, Product Focus, 280 Group) is a plus.

#LI-REMOTE

About Us:

We offer YOU the opportunity to protect the world from digital fraud. You hold significant responsibility and accountability; your work makes an impact. We move quickly to stay on top of the latest technology and industry trends, which inform and help your work. If you want to join a team that helps organizations secure their digital transformation, we want to “meet” you!

We know it takes people with a diversity of perspectives, ideas and culture to make our company succeed. We are committed to building a community of belonging and meaningful connections. We also believe that hiring the best talent will lead to the creation of better products and services.

OneSpan is an Equal Opportunity employer including Disability/Veterans, for more information please visit our Talent Acquisition Privacy Center

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • jQueryLibraries

Location

Our company is in the heart of downtown with easy access to public transportation, bars and restaurants. Plus we have amazing views!!

An Insider's view of OneSpan

What's something quirky about your company?

My co-workers are not just those sitting next to me. I collaborate with people from around the world on a daily basis.

Tim

Website Manager

What does your typical day look like?

Some days, even before 9 a.m., I’ll speak to a product manager in France, a sales rep in Turkey, a marketing colleague in Montreal, and a business solutions manager in Belgium. I’ve never had the pleasure of working with such a wide variety of people and cultures. It makes OneSpan truly unique in my career.

Sam

Product Marketing Manager

What are some things you learned at the company?

Collaboration is key. Cross-departmental meetings are designed to help us align on challenges. We all unite to overcome any difficulties, where it feels like I’m helping them as much as they are helping me. Working together is one of OneSpan’s biggest values. Not only does the company preach teamwork, but it really values it.

Richa

Enterprise Data Analyst

What is your vision for the company?

We will transition from software-based offering to a services offering, this will allow our customers to consume ID verification and authentication in simple and cost-effective way. Our ability to keep up and excel in the delivery of security-as-a-service will require a concerted effort by the company and its people to be increasingly agile.

Scott

Chief Executive Officer

What makes someone successful on your team?

A passion for teamwork and desire to work collaboratively with a focus on the future; a strong desire to roll up their sleeves and think beyond their job description; a drive to put customers above all else; and a compulsion to learn and grow rather than maintain the status quo.

Tracy

Chief Human Resources Officer

What are OneSpan Perks + Benefits

Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Beer on Tap
Beer & wine happy hours!
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
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