Ideal Candidate:

We are looking for a Product Marketing Manager to grow and promote our product marketing efforts across multiple channels to our target audiences. You’ll be responsible for messaging the unique value of our products and services in ways that will strengthen our brand, drive revenue and upsell existing customers. For this role, you’ll be a creative and quantitative thinker. You should be familiar with various product marketing techniques, such as targeted email campaigns, pricing strategies and multi-channel product launches. Your goal will be to develop and implement the most profitable plans to position and promote UPshows products, features and services.

Responsibilities: 

• Develop go-to-market plans for new products and implement growth strategies for existing products.
• Work with the Product team to provide user feedback, align on the product roadmap, understand the product features and develop messaging around how the product will solve the problems of our users
• Collaborate with the product, marketing, and sales teams to better understand our product offerings and the needs of our customers
• Be the bridge between marketing, sales and product to drive product marketing to our core audiences
• Develop product messaging that differentiates new products and services from others in the market
• Maintain and manage competitive intelligence. Evaluate and analyze market research data Communicate the value of new products and services to the sales and marketing team
• Speak and present both internally and externally to promote the story of our product
• Develop and implement promotional activities such as product launches
• Create product content such as case studies, videos, website copy, blog posts and email copy
• Gain insight into customer use of current products, untapped opportunities, and buyer personas
• Measure and optimize the buyer journey as it relates to product feature adoption and usage
• Understand our competitive landscape well
• Develop customer-facing release notes and update help desk material
• Subject matter expertise in the particular product or market. This should include specific industry or technical knowledge
• Deep understanding of the market and how a product is sold and the channels they are sold into

What we require from you:

• 5-8 years of product marketing experience
• Bachelor’s Degree required; MBA preferred
• Proven experience managing product launches and go to market initiatives across multiple teams and stakeholders 

About UPshow: 

UPshow, the leading in-venue entertainment and marketing platform, is the first and only provider of white-labeled, digital interactive networks for retail and hospitality brands to engage customers and employees directly from their mobile devices.

UPshow’s technology makes it simple for large brands to build and launch engaging and promotional experiences on thousands of in-venue TV screens creating a revolutionary in-venue network that drives customer and employee behaviors at the point of action.

UPshow gives our customers the ability to control what actually goes up on their screens by allowing them to program hyper-local, brand-relevant content such as sports, news, e-gaming, sports odds/betting, viral videos, pay-per-view content, RSS feeds, social media, and interactive games.

We help increase the number of new customers, the check size of their current customers, and the frequency in which customers come back and visit. With over 500 entertainment channels, UPshow is actively growing its content library with the most prolific rights owners.

UPshow also provides a centralized cloud-based content management system that gives retailers complete control on how they program the experiences and offers on these networks, including by day-part, by region, venue, and even down to the individual screen, all done remotely. Retailers can run fleets of A/B tests and use UPshow capabilities to measure and optimize user behaviors. Retailers choose from available templates and content in UPshow’s library and create their own offers and marketing messages to display in harmony with entertaining content.

UPshow's customers include hospitality, fitness, entertainment, and healthcare venues such as Burger King, Buffalo Wild Wings, Anytime Fitness, Dave and Busters, Chick-fil-A, MD Now, UFC Gyms, Dunkin Donuts, Sky Zones, and ATI Physical among others. Its network spans more than 25,000 screens in venues around the world and is doubling in size every year.

As examples, Buffalo Wild Wings uses UPshow to operate their own BWW-branded “OT Channel”. Burger King uses UPshow to operate the BK-branded “KingBoard”. UPshow technology allows brands to create integrated TV-to-mobile activation experiences that drive new behaviors and commerce inside of their venues. The platform’s analytics display and measure the usage and ROI of all the content and interactive offers on these retailer-owned networks.

Through UPshow, retailers are learning that controlling their own networks in this way can be more valuable than using traditional linear TV or regular digital signage, by driving increased business results.

Benefits and Perks: 

• Competitive Compensation + Commission
• Stock Options
• Medical, dental, vision, life, and short-term disability insurance
• Professional Development Programs
• Access to senior management and mentoring opportunities
• Employee Recognition Program
• Unlimited PTO
• Paid Parental Leave
• Mental Health and Recharge Days 
• 401k Match
• Pre-tax Transportation
• Summer Fridays
• Employee Assistance Program
• Work from Anywhere policy, to respond to an ever-changing work climate
• Virtual Social Events including: Team Wins and Highlights from the Month, Cultural and Diversity Spotlights, and Happy Hours

This is a chance for you to join a challenging and inspiring environment where you will have the possibility to make a daily impact. Every day you will work alongside helpful and down-to-earth colleagues who are dedicated and ambitious. Together we create an innovative environment that drives UPshow forward. If you are the right person for the role you will be part of a fantastic journey in a dynamic, high-growth business.

We look forward to your application.

UPshow is an equal opportunity workplace and an affirmative action employer. 

We are always committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Discrimination is not welcome on the basis of any other status protected by the laws or regulations in the locations where we work.