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Programmatic Media Manager

| Chicago

RXBAR: We manufacture, market and distribute whole food protein bars. While the protein bar market is crowded, RXBAR cuts through the clutter with a clean ingredient deck and disruptive branding. A unique, “No B.S” value proposition has propelled RXBAR to be a major, rapidly growing player in the nutrition category.  

Programmatic Media Manager: Programmatic media is key to our growing business and is one of the first, and most wide-reaching touch points for our unique, No B.S. point of view. This role will oversee the development of RXBAR’s programmatic media (display, video and search) and related programming (AMS and AAP). In addition to holistic strategy, the Programmatic Media Manager will be responsible for trafficking, purchasing, daily channel monitoring, reporting and optimization.

This is a chance to completely own the programmatic experience for one of the most sought-after brands in CPG. The ideal candidate has a proven track record in the programmatic space, creating and deploying best in class strategy, while pushing the limits within the space. This person must be a strong collaborator, a “doer” and executor, have an analytical mind, think creatively and learn quickly. Our ideal candidate has a passion for digital marketing, is hungry to grow a new brand, and is looking to be part of an exciting, fast-paced, innovative company.

General Functions + Responsibilities:

  • Evaluate, negotiate, plan and purchase digital media through programmatic display, search and video
  • Oversee tagging, reporting, trafficking, and related aspects of campaign execution
  • Analyze data and draw actionable insights; measure KPIs against marketing objectives
  • Evaluate, negotiate and purchase through the PMP (PopSugar, Greatist, Etc)
  • Make actionable suggestions based on industry trends on how the business can expand within new channels or scale existing programs
  • Assist and consult in the development of ad content
  • Build and maintain relationships with critical advertising partners
  • Advise on creative treatment within the space

Skills & Qualifications:

  • Positive attitude, a thirst for knowledge, and an excitement for growing our business
  • Bachelor’s Degree in Marketing, Communications or related field
  • 3 - 4 years in a programmatic buying role
  • Experience with Google/ Doubleclick Campaign Manager, Doubleclick Bid Manager and Amazon’s marketing services strongly preferred
  • Excellent analytical skills and solid foundation in statistical analysis
  • High proficiency with Microsoft Excel - must be able to use advanced Excel functions
  • Hands-on expertise in ad tagging and trafficking in Doubleclick Campaign Manager
  • Strong understanding of digital media planning parameters and measurement criteria (must have hands on experience with Google Analytics)
  • Acute understanding of and passion for paid media
  • Excellent communications skills, strong presentation skills and proven ability to communicate complex, technical concepts
  • Ability to handle multiple campaigns simultaneously with excellent organizational skills and high attention to detail
  • Knowledge of ad serving platforms (e.g. DART) and digital display campaign performance data
  • Knowledge of syndicated media research & systems (Nielsen, comScore, MRI, Scarborough)
  • Passion for brands and digital marketing’s role in shaping them

Total Rewards Package: Competitive salary, comprehensive benefits package, 401K plan with RXBAR match, cell phone & fitness membership reimbursement, subsidized commuter benefits, bike & helmet, unlimited RXBARs, RXBAR gear and invaluable experience growing a company.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

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Location

412 N Wells Street, Chicago, IL 60654

An Insider's view of RXBAR

What's something quirky about your company?

Working at RXBAR becomes a lifestyle. We naturally love to share what work life is like on our personal social media accounts, whether it be new product launches, the amazing view from our rooftop, team meeting events, or all the workouts employees do together, it’s a unique almost cult-like culture but something we're so proud to be a part of.

Alyssa

Senior Event Coordinator

What's the biggest problem your team is solving?

Here at RXBAR, we approach and plan everything differently. Whether it be TV, outdoor media, podcasts or paid social, we’re going against the “norm” of traditional advertising and building a new, unique approach to break through clutter they see everyday. Our goal is to woo our audience so they lean in, not annoy and inadvertently push them away.

Jenny

Media Manager

How does the company support your career growth?

One of the key aspects that attracted me to RX, beyond the company's aggressive growth phase, was the Leadership Team's investment in developing its people. Individuals have the opportunity to own their development path & grow at an exceptionally fast rate in a company that promotes from within & w/o the constraint of a formal promotion structure.

Steph

Vice President of Operations

How do you empower your team to be more creative?

Anyone that joins our team is quickly introduced to the idea that innovation can come from anywhere. Placing ownership on our team members that they are the product advocates while also placing ourselves in our customer shoes, has enabled leadership and creative license. It's amazing to be a part of a company that places such an importance on R&I.

Eliana

Vice President of Research & Innovation

What are some things you learned at the company?

I love working at RX because the organization values me as an individual & as myself, where self-awareness is harnessed as a strength to accelerate growth. I am driven to build a new team (FP&A), training a financial muscle that empowers the organization through trust. I love the challenge of being a creator, as we question orthodoxy in finance.

Kirk

Director, Financial Planning & Analysis

What are RXBAR Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program

Additional Perks + Benefits

Our approach to perks: While our business is growing at an exponential rate, we've maintained the nimble, no B.S. mindset that has made us the fastest-growing nutrition bar brand in the U.S. The experience at RXBAR is different from day one. Beyond the typical offering of full benefits, 401k match and generous PTO allowance, we differentiate ourselves from other CPGs in the space. Every employee spends their first two weeks in Customer Service, enabling them to interact with the incredible customers we service everyday and adapt the servant mindset that drives everything we do. Immediate impact, opportunity for growth, educational opportunities, mentorship, creative thinking, diversity, exposure to senior leaders - these are all realities at RXBAR, not just buzz words. With our open-office format and pursuit of excellence, we foster an environment that supports personal and professional growth. To support the needs of our growing business, we've implemented "dynamic job descriptions" as individual's roles are constantly evolving, allowing them to take on added responsibility and new challenges.

Cell phone reimbursement, gym membership reimbursement, bike & helmet reimbursement and unlimited RXBAR's are a few of the extras you'll receive when working here.

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