Public Relations Director at SimplyBe. Agency

SimplyBe. Agency, a Chicago-based personal branding company, is seeking a PR Director to join their creative team. The ideal candidate has ample work experience—either in-house or at an agency—working with brands, experts, influencers, thought leaders and executives in PR account management. Your in-depth industry knowledge and established media network, coupled with your strong work ethic will ensure success in this multifaceted role.

The PR Director for SimplyBe. will develop PR strategies, media pitching and account management for a range of clients. From winning new media placements with innovative, creative pitching, to flawlessly executing account management with exemplary implementation skills, the PR Director will be responsible for delivering value to our clients in the form of public awareness via media features, media mentions, profiles and more. This role requires strong project management skills and outstanding creative flair. Excellent interpersonal skills are required to develop client relationships and act as senior leadership to the wider business.

Expectations

• Develop Press Releases. Create media alerts and press kits, composing and pitching creative and interesting press releases and other outgoing communications.

• Develop PR Plans. Drive unique and positive stories, strategies, and public image of our clients, creating consistency in all areas of communication.

• Develop PR Strategy. Collaborate with the creative team to ensure the overarching message of our clients are properly integrated, utilizing your media savvy to ensure successful 360-degree campaigns.

• Leverage PR Relationships. The PR Director has a wide, established and pre-existing network and relationships with credible contacts.

Key responsibilities

• Operate as Senior Account Manager for key client accounts

• Act as primary point of contact for media requests

• Execute creative client PR projects and collaborate with key team members on delivery and success

• Collaborate closely with the team to strategize and execute multi-channel PR initiatives

• Maintain and nurture a comprehensive list of third-party media relationships

• Develop ongoing senior press relationships and managing contacts with key commentators, industry spokespeople and sector influencers.

• Oversee PR campaigns from creative brief to implementation and delivery

• Analyze PR outcomes and interpret data

• Delegate and provide leadership to junior team members

• Seek new business opportunities, pitching to prospective clients and network contacts.

• Take ownership of storytelling with new and creative ideas, drive the editorial strategy with content pitches, press alerts and new campaigns in a range of media including social media

• Monitor the industry and external climate to advise on public relations strategy and positioning

Key skills

• Outstanding communications and public relations skills, both verbal and written.

• Ability to present to a range of stakeholders at a senior level and at client events.

• Creative talent and the ability to initiate new campaigns.

• Delegation and supervisory skills.

• Keen networker with an ability to build and maintain large numbers of industry and media contacts.

• Team player with leadership and management skills.

• Project management skills with aptitude for organization and attention to detail.

• Ability to analyze complex data and interpret it for a range of audiences.

• Business acumen with the ability to communicate across departments and represent PR at a senior level within the business.

• Adaptability and ability to thrive in a fast-paced, ever-evolving startup environment

• Driven, ambitious and willing to contribute to the business.

• An amazing attitude and positive energy

Qualifications

• 5+ years of PR experience with influencers, experts and thought leaders

• Proven track record of successfully implementing PR campaigns for a range of clients.

• Executive acumen and experience developing new business.

• A deep understanding and knowledge of the PR and communications sector.

• Management experience developing star performers and overseeing performance.

About SimplyBe. Agency

SimplyBe. Agency is a Chicago-based personal branding company, providing branding, digital marketing and strategy, brand management and corporate trainings to executives, entrepreneurs and the organizations they lead. Our clients include CEOs of national organizations, founders and entrepreneurs of highly funded startups, in industries ranging from technology and AI, to B2B manufacturing, to personal development and the arts. Our clients are located in New York, Chicago, Silicon Valley, Miami, the greater Midwest, Asia and Europe.  

The company has experienced astronomical growth over the last 24 months, tripling its revenue, client base, and growing to a full-time team of seven people covering the roles of design, client relations, content, communications and project management.

For more information, go to www.simplybeagency.com