Reverb Lessons - Marketing Manager
We’re looking for an experienced marketer to develop the Reverb Lessons brand by managing all aspects of original content creation, social media campaigns, newsletter/email marketing and more. As the first marketing hire on a small, fast growing team, the candidate will have the opportunity to make an immediate impact while both building our marketing function and shaping our brand. The ideal candidate will be a self-starter and natural storyteller with strong analytic skills and a successful track record of developing brands.
RESPONSIBILITIES
- Develop Reverb Lessons’ brand, messaging and story
- Collaborate across functions to create a consistent look and feel for all brand communication
- Sourcing, editing and creating music/music ed content for Reverb Lessons blog and other communication channels
- Manage multiple email campaigns, including the template designs, calls-to-action, and content used in our email sends
- Manage the day to day social media channels to build and grow audiences, engage followers, and generate traffic that leads to online sales conversions.
- Measure results and optimize multiple workflows to convert leads into customers
- Develop additional marketing strategies to support new user acquisition, engagement, and retention initiatives
- Work collaboratively with Reverb.com marketing team; utilize design, video, and content resources
REQUIREMENTS
- 3-5 years of digital marketing experience or other relevant work experience
- Experience in creating and managing email campaigns
- Proficiency with content management systems
- Highly skilled writer experienced in copywriting and editing
- Experience with content creation and storytelling
- Exceptional attention to detail
- Completed BA or BS degree required (Marketing or Communication major a plus)
- Experience with photoshop and other design tools a plus
ABOUT REVERB LESSONS
Reverb Lessons is on a mission to make learning to play, sing or create music as easy as possible. Unlike a traditional music lesson company, Reverb Lessons has designed its customer experience around you: simply sign up online, book a time with your instructor, and start to explore your creative side. You have the choice of taking lessons online, at the instructor's location, or at your place — whatever works best for you. All payment is taken care of head of time, so no need to worry about having cash for your lesson. Reverb Lessons puts all of its teachers through a rigorous interview process, ensuring that only the best instructors help you learn the play the music you love. Reverb Lessons is a division of Reverb.com.