Search Engine Optimization Associate
Avant is dedicated to building premier digital banking solutions for the middle class through a combination of technology, analytics and superior customer service. Since 2012, Avant has connected over 1.5 million customers to over $7.5 billion in loans and 800,000 credit cards. A high growth financial technology company, Avant has been featured in The Wall Street Journal, The New York Times, TechCrunch, Fortune, Bloomberg, and has raised over $600 million of equity capital. Visit www.avant.com for more information.
Let’s get to business! We are growing and looking to add a SEO (Search Engine Optimization) Associate to our expanding Growth & Brand Marketing team. The ideal candidate will be a data-driven, results-focused SEO master who can drive our SEO strategy and improve our organic traffic by identifying key trends, implementing best practices, and delivering regular performance reporting. You must be a self-starter, eager to take on the challenge and opportunity of building the Avant business and brand. This position will work with cross-functional teams consisting of Product, Technical Product Management, Business Development, Operations, Compliance, Legal and more. The candidate must have strong relationship-building skills and a proven track record in growth/performance and brand marketing. Do you want to help a rapidly ascending FinTech company drive its next phase of growth? If so, Avant is looking for you!
What you do at Avant:
- Responsible for all things related to SEO (Search Engine Optimization) spanning the technical site structure side to working with our design team on content creation.
- SEO audits to identify technical issues, keyword research and mapping, metadata development, campaign development, optimization, and performance analysis.
- Retain your title as SEO guru by keeping up to date with SEO trends, search engine and internet marketing industry trends and developments.
- Create proactive and actionable reporting tools to identify further optimizations.
- Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific.
- Responsible for increasing CTR (click through rate) on SEO pages, through ongoing A/B tests.
- Manage strong relationships and drive results with our SEO agency partner.
- Partner with various internal teams (Creative Services, Marketing Analytics, Legal, Compliance & Technical Product Management teams) to roll out regular A/B tests/experiments.
- Reviewing and managing all page tagging.
- Develop content for new digital properties as assigned, including but not limited to web copy and blog posts.
- Subject matter expert of our content management system.
- Backlink management + outreach.
Why you are a fit for Avant:
- Bachelor’s Degree or equivalent
- 3+ years experience managing organic search programs
- Have a proven track-record of delivering qualified traffic and results
- Experience with Google Analytics, Google AdWords and Google Webmaster Tools
- Experience with SEO tools, such as SEMRush, ahrefs, STAT, Moz, HotJar
- HTML/CSS coding and content management system experience strongly encouraged
- Technical-minded and have the excellent analytical and marketing skills needed to transform a company's online presence
- Demonstrated self starter, critical thinker and problem solver
- Demonstrated strength in process/project management - ability to manage multiple priorities while maintaining a positive attitude
- Taking ownership and delivering results
- Is invigorated by an opportunity to improve a channel that is fully un-optimized
- Unimpeachable integrity
- Naturally detail-oriented; you make sure that all i’s are dotted and t’s are crossed
- Exceptional communication, interpersonal, and organization skills with the ability to adjust between taking a collaborative, consultative or influential approach with internal and external stakeholders
- Experience prioritizing and managing shifting priorities with a high volume of requests from various stakeholders in a fast-paced environment, at times under pressure
Other Desirable Skills:
- Financial-services/Fintech experience
- Creative development and production experience
- Knowledge and impact of industry regulations and compliance including TCPA, UDAP, GDPR & CCPA
- Experience with Excel, SQL, Looker or other visualization tools
- Experience with Adobe suite, Heap, Google Analytics
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Why Avant is a fit for you:
At Avant, we believe our values make a difference:
We value, support, and help each other grow
We are committed to active inclusion and diversity
We are transparent and believe the best idea wins
We succeed when our customers succeed
We get sh!t done… responsibly
And we keep it fun!
We believe that ideas are more important than titles, everything is more fun together, everyone drives change, and everyone is an owner. While we believe the perks and benefits that we offer are terrific, nothing excites us more than having the ability to collaborate with intelligent, highly-motivated and talented people on challenging problems as we work to change the face of online lending.
Avant is an equal opportunity employer and individuals seeking employment are considered without regard to race, color, national origin, religion, sex (including pregnancy, sexual orientation or gender identity), age, disability or genetic information or any other factor protected by applicable federal, state or local law, regulation or ordinance.