Senior Data Analyst - Marketing

| Chicago
Reverb is a leading online marketplace for buying and selling new, used, and vintage musical instruments. Since launching in 2013, Reverb has grown into a vibrant community of buyers and sellers all over the world. By focusing on inspiring content, price transparency, musician-focused eCommerce tools, a music-savvy customer service team, and more, Reverb has created an online destination where the global music community can connect over the perfect piece of music gear.

As Reverb’s Data Analyst - Marketing, you’ll work closely with our in-house marketing and growth teams to define priority KPIs and analyze the performance of marketing channels and campaigns. Our ideal candidate is driven by understanding customer behavior and is passionate about contributing to the development of marketing strategies, which are informed by data and focused on outcomes. In this role, you’ll dive deep into the performance of paid marketing, email, SEO, online video, social media, product marketing and branded content. You’ll surface insights to improve customer acquisition and retention for both sides of Reverb’s marketplace. Working with the marketing team, you’ll roll out testing frameworks and reporting and be a stakeholder for Reverb’s growing martech stack. Collaborating with Reverb’s data analytics team, you’ll work on user segmentation, incrementality analysis, and attribution. 

In this role you will:
  • Own marketing reporting and analytics, collaborating closely with marketing and growth team stakeholders on KPI definitions and prioritization
  • Analyze the performance of paid and owned marketing channels, providing executive-level visibility into what’s working and where opportunities exist 
  • Collaborate with team members on campaign optimization, testing, and the day-to-day performance of campaigns across paid search, paid social, email, online video, social media product marketing, and more 
  • Build self-service dashboards for key metrics so that marketing team members can perform repeatable analyses themselves
  • Explore Reverb’s marketing data, uncovering new insights and opportunities to test messaging, tactics and additional channels
  • Lead qualitative and quantitative customer research for the marketing team to inform campaign development and effectively present results
  • Collaborate with Reverb’s analytics team on advanced analyses, including LTV, churn, and attribution modeling

Skills/Experience required:
  • 4-6 years experience in an analytics role with e-commerce, B2C or marketplace experience a plus
  • Strong understanding of B2C and digital marketing channels and related KPIs
  • Expertise in building actionable reporting for large teams with multiple stakeholders with the ability to visualize data using BI tools such as Tableau, Looker, or Chartio
  • Experience with marketing attribution models and tools as well as testing frameworks to measure marketing incrementality
  • Advanced proficiency in Google Sheets, Excel and SQL
  • Ability to collaborate across departments; this role sits within Reverb’s data and anatlytics team, but will lead and support the day to day needs of the marketing and growth teams 
  • Experience with a wide variety of marketing technologies, including tools for site and product analytics (ie Google Analytics, Amplitude, Mixpanel, Heap), mobile measurement, and email / marketing automation.

What we offer:
To complement our competitive compensation and equity plans, we offer: 
  • No-bureaucracy environment where ownership and initiative are valued.
  • Health insurance and a healthy work environment.
  • 401k with company match.
  • Paid parental leave.
  • Flexible vacation and sick days.
  • Pre-tax commuter benefits.
  • Volunteering Time Off policy.
  • Bi-monthly lunches.
  • A MacBook, monitor, keyboard, mouse of your choice and standing desk.
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Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLanguages
    • ReactLibraries
    • ReduxLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases


Open, loft-style workspace conveniently located near the Paulina Brown Line.

What are Reverb Perks + Benefits

Reverb Benefits Overview

Not many people can say that they keep a bass guitar next to their desk for an impromptu jam session or that they’ve sung along as their CTO belted out Rage Against the Machine at their annual holiday party, but that’s just a day in the life of a Reverb team member. The team stays motivated through weekly all-company meetings, where several team members give TED-style talks on everything from Taekwondo to improv comedy. Another motivator? The fact that all employees have ownership in the company via equity plans.

Every two weeks, employees learn from music gear experts from inside and outside of the organization through sessions ranging from “How to Set up Your Amp Without Blowing it Up” to “DJ Basics 101” and each month, several employees are recognized via the “Reverb Badass” prize drawing. Of course, there’s always tons of music, whether at our desks, seeping through the doors of our video room, or at a monthly happy hour — and it’s not uncommon to see a rock star roaming the halls.

Other perks we love? Monthly free lunches, daily healthy snacks, unlimited vacation, and birthday cake. Reverb’s flexible hours and vacation policy also make it an ideal workplace, particularly for musicians who might need to leave early for a gig or take off a few weeks for a European tour. Above all else, employees love working at Reverb because the company is making an impact: Reverb is making the world a more musical place by making it easy to buy and sell music gear.

Volunteer in local community
Partners with Nonprofits
Through Reverb Gives, a portion of every sale on the platform provides students, teachers, and leaders of music programs.
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Reverb employees have access to subsidized backup care
Generous Parental Leave
Flexible Work Schedule
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Our employees receive 40 (10/quarter) hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings once per quarter.
Mentorship program
Our mentorship program includes 1-to-1 program, Cross-department program, Career mentoring, Leadership mentoring.

Additional Perks + Benefits

Competitive salary and equity in a high-growth company. Flexible vacation and sick days, paid parental leave, volunteer time off. No-bureaucracy environment where ownership and initiative are valued. 100% coverage on health, dental and vision insurance and a healthy work environment.

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