Senior Digital Marketing Director
Evive was founded by two people who wanted to challenge the status quo...and did. More than 10 years later, that spirit still defines our culture. Every day, our people work together to change how the world uses benefits. Are you one of us? Evive people are game-changers. The work we do is redefining how people experience benefits, with SaaS-based services that help people to improve their lives and Fortune 1000 enterprises to optimize their investments. Above all, we're in this together, bringing the love.
When it comes to marketing, as the Senior Digital Marketing Director, you understand that measurement provides the science behind the art. A skilled communicator, you never met a bit of data you didn’t like. You help to generate a steady stream of leads—but for you, it’s about finding the right leads and nurturing them on their journey from awareness to understanding to preference. You track each step of a single prospect, but it’s in aggregate that you extract the meaningful lessons of a campaign. A digital native, you are comfortable in the world of marketing-automation and content-creation tools. A collaborator at heart, you enjoy bouncing ideas off your teammates—because at the end of the day, you, too, are all about making everyone’s great work even better.
Responsibilities:
- Lead and execute lead-generation process with clear metrics per stage in funnel to support sales revenue targets.
- Develop and execute integrated sales and marketing campaigns to support new opportunity creation.
- Optimize lead lifecycle processes, including lead stages, scoring, and nurturing to ensure prospects are sufficiently well informed by the time sales is engaged (MQLs to SQLs).
- Develop relevant and timely reports to track campaign success and pipeline health.
- Collaborate with Marketing team members to proactively identify new opportunities.
- Optimize use of HubSpot to ensure a robust database to drive targeted campaigns, report on effectiveness, and support sales efforts.
- Cleanse, append, segment, and otherwise maintain marketing database.
- Create client-specific demos of Evive applications for sales presentations.
- Other super-fun work as assigned by the Vice President of Marketing.
Qualifications:
- 5+ years of experience in lead generation and B2B marketing, preferably for SaaS or other technology start-up.
- Bachelor’s degree in Marketing, Business, or related field, or the equivalent combination of education and experience; advanced degree with a statistical background a plus.
- Experience developing inbound demand generation strategies and meeting ambitious lead generation and revenue targets.
- High level of proficiency with marketing automation platforms (specifically HubSpot).
- Demonstrated ability to manage multiple campaigns simultaneously and provide concurrent reporting.
- Ability to dig into software, analyze issues, and solve problems.
- Excellent project management, communication, and interpersonal skills.
- Proficient in HTML, HubSpot, Adobe Creative Cloud, and G Suite.
- Experience with InVision, Axure, XD, or other prototyping tools a plus.
- Bonus points for certifications in AdWords, Analytics, HubSpot, and/or Facebook.
Perks:
- Laid-back office, casual attire
- Competitive salaries
- Annual bonus pay
- Employer-paid medical insurance
- Subsidized vision, dental, and short-term disability insurance
- Voluntary life and AD&D insurance
- Student loan assistance program
- Employee assistance program
- Paid Time Off
- Paid Time Off for Volunteering
- Pre-tax commuter benefit
- 401(k) with up to 4% company match
- Walk station desks: walk and work!
- Company-sponsored book club
- Weekly catered lunch on Thursdays
- Stocked kitchen with drinks, fruit, and snacks
- Strong culture - we work hard and play hard. And we watch Jeopardy! every day!