Position: Senior Director of Digital Marketing

Reports to: Monique Jaramillo, Vice President, National 

Start date: March 2021

Location: Preferred within a OneGoal region: Atlanta, GA; Chicago, IL; Houston, TX; Boston, MA; New York City, NY; Bay Area, CA, but flexible within the following states: Alabama, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Kansas, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Rhode Island, South Carolina, Texas, Virginia, Washington D.C., Wisconsin

OneGoal

Despite decades of work and millions of  dollars invested, the degree divide continues to be one of our nation’s most complex and critical injustices, with deep roots in systems of oppression and racism.  Only 22% of students from low-income communities earn a college degree, compared to 67% of their peers from high-income areas. 

COVID-19 further exposed and exacerbated inequity, with communities of color and those in low-income areas impacted at disproportionately high rates. We are looking for individuals to join us in our fight for equity during this extremely critical time.

• OneGoal has grown from a small afterschool program serving just 32 students in Chicago to a nationwide movement that is serving some 12,500 students in six communities.

• Our model, honed over 12 years, has three core differentiators: A rigorous, culturally relevant content and experience, cohorts of students who can support each other over the course of three years, and a teacher who supports our most vulnerable students’ long-term ambitions.

• 86% of OneGoal high school graduates enroll in a postsecondary institution and 76% of those who enroll persist one year after high school.

The Person
The Senior Director of Digital Marketing builds OneGoal’s overall digital marketing vision and direction to increase general brand awareness and generate qualified leads. They will be an integral member of the Marketing + Communications team, which oversees brand and message development, marketing strategy, digital channels, project management, creative, and communications. They will be a critical partner, working in close alignment with our sales and business development teams to generate awareness, contribute to building the sales pipeline, and engaging audiences for both our core model and District Partnership Program.  

The Senior Director of Digital Marketing will manage a Director of Digital Marketing and consultants to oversee our digital channels and  build compelling and strategic content to support our program, business development, and fundraising goals.  Responsibilities include:

• Partnering with our sales team to develop an integrated marketing and sales strategy

• Leading the development and execution of a fully integrated digital marketing strategy

• Setting Key Performance Indicators (KPIs) and milestones for our digital strategy, and managing the team against them

• Preparing and managing the digital marketing budget

• Coaching the rest of the Marketing + Communications team to understand digital strategy and how to invest/work with clients in the strategy

• Developing our user experience (journey mapping) to move audiences from consideration to investment and ensure they remain engaged throughout their experience with OneGoal

• Building and managing process to regularly analyze external trends and internal insights (Social, Google Analytics, email, etc.) to inform digital strategy and report on progress

• Managing and coaching the Director of Digital Marketing as well as defining scope of work and overseeing OneGoal’s work with digital marketing consultants

• Working closely with the sales team to build marketing automation campaigns and related digital strategies, including SEO/SEM and other paid media campaigns

You believe deeply in our Fellows and their ability to graduate from college.

• You believe that our Fellows face real systemic barriers to college graduation, and that empowering their families, their teachers and themselves to own their unique path will help them to overcome those barriers.

You are a strategic visionary - who puts it into practice.

• You are driven by a bold vision of what’s possible, and can quickly and effectively build momentum around that vision across diverse constituencies. 

• You can also break down a complex vision into clear, tangible, and measurable milestones for yourself and others. You see the big picture, but you thrive in the gradual pursuit.

• You can see connections across lines of work and you maximize those connections by opening lines of communication and forming strong collaborative partnerships.

You are ok “in the grey.” 

• You know that in innovative work, the rules are never set in stone and you are excited to be a part of figuring out the solution. 

• You prefer to work without a “guidebook” and are energized by a blank slate.

You believe in the power of coaching.

• You believe that your impact can be greater when you empower others, that all people have the ability to be great, and that even great team members can achieve more with additional resources and support.

• You build relationships quickly, consistently, and authentically.

• You are direct, timely, and clear with your direction, guidance and support, which enables team members to know what is expected of them and deliver results.  You willingly seek to clarify if members are unclear.

You love using data to tell a story.

• You are a clear communicator and understand the power of data when it’s presented correctly. You have an innate ability to help make data and analysis digestible for all types of learners and working styles, but you also understand that data only tells part of the story and you are driven to get the data in the right hands to help advance our mission.

• You acknowledge the role bias and privilege play in analysis and seek to mitigate this in your practice.

You are a problem solver.  

• You use data to analyze trends and synthesize the most impactful problem or opportunity.  

• You contribute to the team's development of differentiated plans of support to advance our progress toward goals both quantitative and qualitative.

• You often identify multiple options for diving into a problem or challenge and are interested in developing multiple solutions to a given challenge.

• When there is a setback you accept responsibility and accountability and use setbacks as an opportunity to learn. 

You value working collaboratively and innovatively.

• You constantly strive to learn from and share learnings with your teammates, no matter your current knowledge or experience.

• You know when and how to engage other key stakeholders that have the insight and positional authority to help you and others overcome obstacles and seize viable beneficial opportunities in a timely way.

• You do not operate as a blind executor of pre-existing practices; instead, you thoughtfully evaluate the strategies, structures and practices and identify ways to elevate our marketing s effectiveness.

Qualifications:

• 6-8 years of experience in digital marketing, with expertise in channel management, SEO, and user journeys (Required)

• Experience managing a team and external vendors, agencies, or freelancers to reach ambitious goals  (Required)

• Strong analytical skills (Required)

• Proven track record generating qualified leads (Required)

• Fluent in Google Analytics (Preferred)

• Knowledge of Salesforce and Pardot or similar automation tools (Preferred)

Our Team 

Guided by a clear set of core values and beliefs, you will join an impressive group of more than 150 OneGoal staff across the country who believe in the untapped potential within students. The OneGoal team challenges themselves and others to regularly ask, “Is there a better way?” 

The Tangible Good 

We offer a competitive compensation and benefits package* which includes medical, dental, vision, short-term disability, long-term disability, life insurance, retirement matching, paid parental leave, and more. We also offer a generous paid time off policy, including 20 paid vacation days, holidays and 6 wellness days (flexible sick time). 

*OneGoal reserves the right to change benefits at any time according to business need.  

You believe in people and the promise of humanity and are committed to equity and inclusion 

You believe in an inclusive and culturally competent society and the essence of our commitment to diversity and inclusion. We believe that in order to create the change we seek, each person we hire brings a remarkable and diverse set of experiences, skills and characteristics that individually and collectively, will contribute to the radical change needed to move us towards a more equitable and just nation.

If you require a reasonable accommodation to submit an application or to participate in the application or interview process, please reach out to our Human Assets Team to request an accommodation. Our Human Assets Team can be contacted at 773-321-2630 or [email protected]. You may also reach out to Leila El-Badawi directly at [email protected] or 773-916-4172.

OneGoal is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of actual or perceived sex, race, color, ancestry, citizenship, ethnicity, national origin, religion, age, disability (mental or physical), sexual orientation, gender identity or expression, marital status, pregnancy, breastfeeding or related medical condition, parenthood, genetic characteristic or information, military or veteran status, marital status, or any other characteristic protected under federal, state, or local law.