Senior Director, Solutions Enablement (Product Marketing)
What We'll BringAt TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation - we’re consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.
Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology!
What You'll BringExperience in product marketing in B2B software or SaaS platforms and go-to-market program implementation across learning management, content management and sales enablement systems
Proven track record in executing successful go-to-market programs, including product launch, positioning and learning activities that drive significant revenue growth
Demonstrated experience and success in developing high-performing sales engagement content and programs to ensure salesforce effectiveness of product positioning against customer business issues
Expertise in implementing learning programs in a collaborative environment across various modalities (microlearning, mobile learning, eLearning, virtual learning, live simulation and live classroom)
Self-motivated and able to work in an organized way in an extremely fast-paced environment with minimal supervision and experience with agile environments and a “get-it-done” attitude
Exceptional content writing skills both for print and web with excellent communication and public speaking skills
Strong project management, attention to detail and bias towards execution
Must have ability to communicate across all levels of an organization
Impact You'll MakeThe Product Marketing team is tasked with driving adoption of TransUnion’s global solutions by using strong, scalable go-to-market tactics that solidify our position as thought leader, innovator, and trusted partner. Sitting at the intersection of product management, marketing, training and sales, the Product Marketing function is responsible for developing and executing on the go-to-market plans for new products. The Sr. Director, Solutions Enablement serves in a leadership role on the Global Product Marketing team to ensure TransUnion's go-to-market (GTM) approach represents our solution value against customer business issues outside of a singular product or specific GTM initiative. By sharing your expertise and best practices for marketing communications, plans, learning materials and internal enablement strategies, you will make a major impact in aligning sales enablement and product marketing to drive greater revenue. Below are the key categories on how you can make an impact:
Ensure sellers are well-equipped to sell product value in line with market priorities
Establish a model that creates persistent energy in our sales force for existing products and ensures we are well-equipped to sell given market changes.
Own, maintain and enhance the Solutions Playbook, a guide that outlines key customer business issues across the value chain and customer/buyer types that TransUnion Solutions are positioned against, and related learning and enablement resources.
Act as the primary consultant to US Markets and International sales teams and businesses to create a regular cadence of product content through internal in-person and remote channels.
Elevate the TransUnion innovation story by demonstrating value that spans products
Create and/or identify opportunities for solutions-level content, spanning multiple TransUnion products and in line with emergent market trends and business objectives; collaborate with marketing and sales to capitalize on these opportunities.
Connect new product launch go-to-market programs (including sales tools) to an overarching seller readiness and enablement program ensure organizational readiness to sell and deliver revenue with new product launches.
Establish TransUnion differentiation through core capabilities, not just products
Deliver compelling, differentiated positioning for core TransUnion capabilities (i.e. content, analytics, delivery) on a global basis.
Ensure these messages are understood and widely used internally, and exploit external opportunities to highlight TransUnion innovations.
Engage sellers with (and demonstrate progress against) a strong Global Solutions strategic vision
Facilitate a compelling narrative resulting from annual planning exercises that creates a shared vision at all levels of the organization.
Package and disseminate progress against this vision and in key investment areas within Global Solutions, to key internal stakeholders, and through select external outlets (e.g. analyst calls, key customer meetings, etc.).
Develop, report on and maintain product marketing and solution enablement key performance measures and monitor performance to ensure that we capture and implement key learnings and enhance effectiveness.