Senior Integrated Marketing Manager - Meraki Go Remote at Cisco Meraki

| Chicago
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At Cisco Meraki, we empower our customers to realize their mission by simplifying the digital workplace. Our products and technology architecture are changing the face of enterprise networking, security and facilities management and making cloud-managed IT a reality.

To help us in that mission, we are looking for a demand gen expert to grow and drive an Integrated Marketing strategy for Meraki Go, our portfolio specifically designed to meet the needs of small businesses. The ideal candidate excels at creating and executing cross-functional plans, taking bold steps to create new routes to market, and experimenting with different marketing channels. In this role, you will be responsible for refining and implementing the go-to-market strategy for Meraki Go, increasing brand awareness and customer loyalty, and building measurable campaigns that drive revenue.

What You'll Do
  • Develop end-to-end integrated marketing plans - defining our customer acquisition strategy across different channels - to drive market share growth in alignment with our Meraki Go revenue objectives
  • Inform the GTM plans and marketing roadmap in collaboration with key partners across marketing, channel, and product teams
  • Drive coordinated marketing initiatives including building the campaign strategy, identifying acquisition channels and tactics, advising creative development, owning project and workstream management in partnership with audience and solutions marketers
  • Partner with the GTM team to define and optimize the customer journey from awareness to purchase using PR, digital, advertising, social, and other outreach channels to grow click to buy conversions
  • Author and deliver marketing strategy briefs grounded in insights with input from relevant teams
  • Run experiments and measure performance to provide data-validated insights to optimize campaigns, find new opportunities, and deliver on overall performance against our short and long term objectives
Who You Are
  • 12+ years in marketing, 6+ years in advertising and/or brand and campaign development, B2C experience is a plus
  • Innovative and creative problem-solver with strong communication skills across internal and external partners
  • Proven track record of working at the strategic and tactical level to develop and execute innovative and effective campaigns
  • Outstanding team collaborator who is able to get work done within a large, matrixed organization involving multiple partners
  • Strong ability to prioritize and execute on multiple work streams
  • Comfortable with project management across multiple teams and able to track projects from briefing to launch

#LI-Remote

Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis. Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.

At Cisco Meraki, we’re challenging the status quo with the power of diversity, inclusion, and collaboration. When we connect different perspectives, we can imagine new possibilities, inspire innovation, and release the full potential of our people. We’re building an employee experience that includes appreciation, belonging, growth, and purpose for everyone.

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Technology we use

  • Engineering
    • C++Languages
    • JavascriptLanguages
    • RubyLanguages
    • ScalaLanguages
    • ReactLibraries
    • Backbone.jsFrameworks

Location

We are located in the West Loop, one of Chicago's fastest-growing neighborhoods surrounded by a slew of new restaurants & art galleries.
The Greek word "Meraki" in Cisco Meraki translates to "soul, creativity, love": Here's why

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An Insider's view of Cisco Meraki

What are some social events your company does?

Meraki Chicago hosts several social events. Some current and past events include weekly yoga and meditation sessions and cocktail classes, cooking classes, drag bingo, talent shows, and more!

Javana

Operations Supervisor

What does your typical day look like?

Badge in the door nearest the espresso machine and make latte art in the form of the Cisco logo. Work can range from teaching customers how RF works to designing multi-site Meraki networks. When I'm not evangelizing customers, teaching Networking-101, or handling escalations, I make easy work of those foolish enough to challenge me at ping pong.

Zakariya

Systems Engineer

How do you make yourself accessible to the rest of the team?

By simply just being around. In addition to the regularly scheduled one on one meetings I have with everyone, I make sure that my team knows I am always here to help, in any situation.

Lorenzo

Netowrk Support Manager

What are Cisco Meraki Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Cisco Meraki has an Employee Experience team dedicated to ensuring that each Merakian has the best experience during their time at Meraki.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Diversity Employee Resource Groups
CAAN, Conexion, Connected Black Professionals, Inked, Meraki Gives, Meraki Veterans, Parents @Meraki, QFAM, Women of Meraki
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
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