Senior Marketing Manager, Partner Marketing Operations
Company Description
ServiceNow is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®
We're looking for people who are ready to roll up their sleeves and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.
Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.
Job Description
Role
The Senior Marketing Manager, Partner Marketing Operations will establish and deliver operational best practices and support to the Partner Marketing organization. They will collaborate across Partner and Operations teams to lead the implementation of processes, operational standards, data, metrics, insights, and systems to maximize the business impact and results from Partner Marketing investments.
What You’ll Be Doing:
- Work with partner marketers to support execution of go-to-market strategy; ensure processes are established for new or updated programs in partner ecosystem.
- Liaise with global marketing ops teams to infuse partner requirements into Ops deliverables, including reporting, data and lead management, process development, and MarTech roadmap.
- Develop and document partner lead management strategies; work across teams (marketing, partner, sales, IT) to ensure processes are executed as designed.
- Develop partner marketing digital operations strategy (social, events, campaigns) to connect programs to lead management system and maximize name and data capture across ServiceNow properties.
- Become expert for partner ops processes, requirements, and dependencies, drive alignment across cross functional teams.
- Enable partner marketing team with the skills and tool knowledge to succeed in their role.
- Leverage insight and tools to assess effectiveness of partner marketing initiatives; collaborate with marketers to plan and adjust accordingly.
- Support partner marketers in use of budget management processes and systems.
- Drive awareness, utilization and refinement of partner dashboards and standardized reports.
- Lead partner marketing planning & QBR cadence sessions with regions and global team. Provide templates and data to support discussions, proactively calendar sessions for the year.
Qualifications
In order to be successful in this role, we need someone who has:
- BA/BS in Marketing, Business, or related field
- 12+ years of experience in B2B Marketing functions; marketing operations and partner/channel experience is a must
- Lead partner marketing planning & QBR cadence sessions with regions and global team. Provide templates and data to support discussions, proactively calendar sessions for the year.
- Demonstrated experience leading cross functional projects, involving significant change management
- In-depth understanding of marketing automation, marketing funnel, partner/channel processes, demand marketing and data management
- Ability to translate partner business strategy into operational requirements
- Strong written and verbal communication skills
- Ability to manage multiple priorities in fast-paced environment, work collaboratively with cross-functional teams, and ensure high quality deliverables with high attention to detail.
- Applies initiative and independent judgment to resolve non-routine problems.
- A passion for data and analysis, with a curiosity to get to the root of a problem and solve it.
Additional Information
ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at +1 (408) 501-8550, or [email protected] for assistance.
For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.