Senior Product Marketing Director at TransUnion
What We'll BringAt TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation - we’re consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.
Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology.
Protecting the health and wellness of our associates and candidates considering a career at TransUnion is our highest priority. In supporting this vision, our recruitment and new hire experience for this role is fully virtual for the time being. Candidates interviewing will get to know our team over the phone and video, and this role will operate virtually upon hire until we return to the office. Even though we’re not physically together right now, our goal is to provide you a supportive candidate and new hire experience that will immerse you in our culture and set you up for success at TransUnion.
What You'll BringExtensive experience in product marketing as well as developing and executing successful go-to-market programs, including product marketing experience in B2B software or SaaS platforms, within an international, multi-cultural business environment
Minimum of 10 years professional experience directing complex go-to-market programs, with experience from one of the following areas preferred: risk information, risk analytics, B2B data science technology services, financial services, and/or other similar fields
Proven track record of successful product launch and positioning activities, driving significant revenue growth
Ability to take initiative and ownership and effectively leverage resources to successful outcomes without constant direction
Strong team leadership and organizational skills with demonstrated expertise in communication and public speaking
Must have ability to effectively communicate across all levels of an organization, including to executive stakeholders
Outstanding project management skills, attention to detail and bias towards execution
Experience with agile environments and a “get-it-done” attitude
Ability and willingness to travel up to 20%
Impact You'll MakeThe Product Marketing team is tasked with driving adoption of TransUnion’s global solutions by using strong, scalable go-to-market tactics that solidify our position as thought leader, innovator, and trusted partner. Sitting at the intersection of product management, marketing, training and sales, the Product Marketing function is responsible for developing and executing on the go-to-market plans for new products as well as nurturing and growing the existing portfolio.
This role serves in a leadership capacity on the Product Marketing team, owning and leading all aspects of product marketing strategy, including product launch activities, innovative go-to-market and sales enablement approaches, voice of customer best practices, and differentiated product positioning for Global Risk Management & Customer Data Analytics Solutions at TransUnion.
Some of the ways you will be making an impact include:
Act as a primary consultant to US Markets and International Business Units at TransUnion on all product marketing matters for solutions aligned to the Global Risk Management & Customer Data Analytics product portfolios
Guide and lead a team using your expertise and best practices for marketing communications, learning and enablement plans, promotional materials and go-to-market strategies to meet product portfolio revenue objectives
Facilitate annual planning exercises that creates a shared vision for Global Risk Management & Customer Data Analytics go-to-market priorities and opportunities at all levels of the organization
Package and disseminate progress against this vision and in key investment areas within Global Solutions, to key internal stakeholders, and through select external outlets if applicable
Establish and maintain active go-to-market strategies and roadmaps for multiple product portfolios across all vertical markets and global geographies
Evaluate and prioritize market segments for focused marketing efforts, and develop value propositions and product messaging for go-to-market activities
Create and deliver compelling thought leadership presentations to industry events and advisory groups
Develop successful go-to-market programs (including sales tools) to drive organizational readiness to sell and deliver revenue with new product launches, ensuring sales teams are well-equipped to sell product value in line with market priorities
Develop, report on and maintain product marketing and enablement key performance measures and monitor performance to ensure that we capture and implement key learnings and enhance effectiveness.