SEO Marketing Manager

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ActiveCampaign is one of the fastest growing tech companies in Chicago revolutionizing marketing automation. Our software allows all of our users the power to make smarter business decisions based on data-driven analytics.

Over the past couple years, the buzz around our platform has been growing rapidly. On the marketing team especially, there is a sense of urgency to capitalize on that goodwill and positive feedback. To excel here, you’ll need to be a driven, self-motivated person who can produce great work, quickly.

As the SEO manager, you will drive organic interest, awareness, and additional traffic to support demand generation and conversion. You will serve as the SEO expert and resource for cross-functional teams such as content, paid marketing, product marketing, social media marketing, and more. You will also provide technical analyses that will help develop a clear, actionable optimization roadmap and SEO strategy.

What your day could consist of:

  • Conduct keyword research for static website content
  • Work with content teams to generate new topical content that will drive traffic further away in the conversion process
  • Run A/B tests and implement conversion rate optimization best practices
  • Routinely check and maintain on-page optimization for targeted keywords and page groups
  • Assist the content team by writing long and short form content to support SEO needs
  • Learn about our prospective and current customers in order to optimize content and marketing efforts across key steps of the customer journey
  • Determine best tools, sources and metrics needed to accurately track SEO performance and share reports for this tracking

What is needed:

  • 3+ years of experience in a SEO role
  • Proven track record of developing and executing a successful SEO strategy and program
  • Working knowledge of Google Analytics, Search Console and other current SEO SaaS tools
  • Understanding of advanced SEO implementations of canonical and meta tags, redirects, XML sitemaps and robots, schema markup and HTML
  • A strong analytic mindset, not afraid to dig into the data in order to make decisions

We continually invest in our employees and offer comprehensive benefits including 100% coverage of your medical premiums and 50% for dependents, open vacation policy, fully paid maternity and paternity leave, 401k matching, catered lunches every day in a kitchen stocked with snacks and fresh fruit, free CTA or Metra passes, and a DIVVY bike membership (to name a few). At ActiveCampaign, we are committed to maintaining a culture that is inclusive and diverse. Our colleagues foster an environment that is warm, supportive, and helpful where we treat each other exceptionally well. We are looking to add curious, driven, and creative individuals to our team who are ready to grow with us!

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Location

Located in the heart of the Loop overlooking State Street, with views of the lake and Millennium Park with easy access to the Metra & CTA stations.

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