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SEO Specialist

| Chicago

About Us:

All Campus partners with world-leading universities to recruit qualified students for online degree and certificate programs. With a leadership team that brings decades of experience in education, we offer a robust set of data-driven marketing, enrollment, retention and technology services.

We create value for our clients by expanding their reach and cultivating relationships with students to advance their lives and their careers. Higher education institutions — including Teachers College, Columbia University, DePaul and Purdue — partner with us for the level of service we provide and our commitment to serving the higher education sector.

Our focus on providing an excellent level of service to both our clients and their students is integrated into every level of our organization through our core values. These values represent not only our commitment to our clients, but to each other. They are a huge part of what has made us one of the best places to work in Chicago, according to both Crain’s Chicago Business and Built In Chicago.

Our values are:

Exceed Expectations
We are tenacious. We set realistic goals for our clients and ourselves, and work diligently to beat them.

Embrace Curiosity
New ideas excite us. We support employees’ curiosity by empowering them to pursue new skills and opportunities.

Just Say It
We welcome candid, open, honest, and constructive feedback across every level of the organization. We advise our students and clients with sincerity and their best interests at heart.

Show Kindness
We have a strict ‘hire nice people’ policy. We truly care about our colleagues, clients, and students. We celebrate our successes and help each other learn from our mistakes.

Be Scrappy
We’re obsessed with efficiency. We push ourselves to get more with less without sacrificing our professional standards. This drives innovation and, most importantly in higher ed, drives down costs making education more accessible to all.

Persevere
We problem solve with enthusiasm and camaraderie in the face of challenges. We believe that if anyone can figure it out, it’s us. We are flexible and resilient. We willingly adapt, and we bounce back from adversity with ease.

Benefits:

At All Campus, the passion and talent our employees bring to work every day are at the core of our continued success as a company. We are committed to fostering your professional growth, as well as doing everything we can to keep you happy, healthy, and passionate about the work you do. That's why we promote a casual and cordial office environment where every employee is valued, and the doors of communication are always open. Our competitive and comprehensive benefits package includes:

  • Health Coverage
  • Retirement Planning
  • Work-life balance
  • In addition to plenty of extra perks like free food, lively parties, and Summer Friday hours.

Job Summary:

All Campus seeks an analytical, creative Search Engine Optimization (SEO) Specialist to help support SEO strategy from our Chicago office. At All Campus, the SEO team manages a portfolio of websites for our higher education partners across various education verticals.

The SEO Specialist will be tasked with helping grow our clients’ SEO program — taking what's been built, making it work better and allowing it to scale more effectively. This individual will be responsible for the following key areas:

  1. Execution of the established SEO strategy
  2. Backlink acquisition through link building campaigns
  3. Support clients and other teams at All Campus (content, design, paid media, etc.) with data reporting and analysis.

Essential Duties & Responsibilities:

  • Perform keyword research and competitive analysis to develop SEO content briefs that support the content team.
  • Create link building campaigns for university programs by developing outreach strategies, prospecting and assessing opportunities, and managing the link acquisition process.
  • Expand video optimization strategy in conjunction with past and future content.
  • Analyze website content and hierarchy to suggest improvements to page structure, construction, and SEO copywriting.
  • Markup and publish website content, utilizing best practices to optimize content for search engines.
  • Analyze backlink profiles using Ahrefs and other SEO tools.
  • Perform SEO maintenance on a portfolio of websites.
  • Assist SEO team with reporting and data analysis.
  • Develop a deep understanding of SEO best practices and stay up to date with industry trends.

Skills & Requirements:

  • Bachelor’s degree. Background in business, marketing, statistics, or communications preferred.
  • Proficiency with Microsoft Excel.
  • 1-3 years of experience with Web development and/or CMS.
  • 1-3 years of experience performing keyword research.
Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • SQLAlchemyLibraries
    • WebpackLibraries
    • FlaskFrameworks
    • Node.jsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • TrelloManagement
    • WordpressCMS
    • MailChimpEmail
    • Active CampaignEmail

Location

Our company works at Olgilvie Transportation Center with close access to Union Station and all CTA lines.

An Insider's view of All Campus

What’s the vibe like in the office?

The vibe in our office is one of warmth, friendliness, and a shared goal of doing everything we can for each other and our clients. We work hard, act with integrity, experiment with new ideas and continuously improve our approach. I'm inspired to be my best self because everyone I work with supports my success and pushes themselves just as much.

Samantha

Director of Client Services

What projects are you most excited about?

I love working on complex projects for big name universities. It’s an exciting challenge to find the best creative solutions, align with our clients’ brands, and create great experiences for prospective students even with that high level of complexity.

Stephen

Digital Designer

What does career growth look like on your team?

The openness and availability of personal development – whether it’s taking on more direct responsibilities, collaborating with other teams, or being reimbursed for external training – is unlike anywhere else I’ve worked. If you’re professionally curious or want your career to evolve a certain way, All Campus will empower you to get there.

Matthew

Assistant Director of Enrollment

How do you empower your team to be more creative?

The idea is to create an environment where everyone contributes. For example, when we're stumped in a meeting, we all ask probing questions directly to each other. There’s often a silence when we don't immediately have an answer - but eventually raw ideas start to emerge. From there, we all work together on them to craft something new and valuable.

Joe

CEO

What makes someone successful on your team?

Successful team members are inquisitive and think about the 'whole' instead of just their part. They enthusiastically help with tasks large and small, collaborate with other teams and pursue continuous improvement in their roles - developing new ideas that help us become more efficient, remain innovative, and improve client and student outcomes.

Andrea

EVP of Marketing

What are All Campus Perks + Benefits

All Campus Benefits Overview

At All Campus, the passion and talent our employees bring to work every day are at the core of our continued success as a company. We are committed to fostering the professional growth of our employees, as well as doing everything we can to keep them happy, healthy, and passionate about the work they do. That’s why we offer a competitive and comprehensive benefits package that includes health coverage, retirement planning, work-life balance benefits, and much more.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
The Flexible Spending Account (FSA) allows employees to put aside up to $2,700 annually for medical expenses with pre-tax dollars.
Disability Insurance
All Campus provides employees with 100% company-paid disability coverage. The plan covers 67% of an employee's weekly salary if an employee is unable to work due to illness or disability.
Dental Benefits
All Campus provides affordable PPO and HMO dental plans through Delta Dental. Both plans cover in-network preventative care at 100%.
Vision Benefits
The EyeMed Vision program includes affordable copays and discounts on frames, lenses, contact lenses, and LASIK.
Health Insurance Benefits
All Campus offers three BCBS IL plans (PPO, HMO, HSA). Each plan covers annual in-network preventive care at 100%. All Campus also contributes up to $750 annually into a Health Savings Account (HSA).
Life Insurance
All Campus offers group-term life insurance standard to all employees with a $25,000 payout for the duration of employee at no cost.
Wellness Programs
All Campus provides free flu shots every year to both employees and family members.
Onsite Gym
The All Campus office building features a state-of-the-art fitness center that employees may join at a significant discount.
Retirement & Stock Options Benefits
401(K)
The All Campus 401(k) plan enables employees to set aside money for the future. A variety of investment options are available, and employees may contribute on a pre-tax basis or into a Roth 401k.
401(K) Matching
At this time, All Campus matches up to 3% of salary, with immediate vesting for matched contributions.
Child Care & Parental Leave Benefits
Generous Parental Leave
All Campus offers 2 weeks of paid family leave as part of its FMLA benefits.
Flexible Work Schedule
Under flextime, employees may start and end the workday within 60 minutes of normal office hours.
Remote Work Program
With manager approval, employees are eligible for two telecommuting days per month after 90 days of service. After 1 year of service, additional telecommuting may be available based on team needs.
Family Medical Leave
All Campus offers up to 12 weeks of job-protected leave per year for any employee eligible under the Family and Medical Leave Act (FMLA). The first two weeks of FMLA are paid.
Vacation & Time Off Benefits
Generous PTO
All regular, full-time employees may accrue up to 18 days of PTO per year. Employees may accrue additional PTO, depending on position and length of service.
Paid Volunteer Time
All Campus encourages our employees to become involved in their communities. Our Volunteer PTO policy allows up to 2 additional PTO days each year to participate in volunteer activities.
Paid Holidays
All Campus' generous holiday schedule is superior to many companies - we observe all the major holidays, including MLK Day, and we close the office for a few extra days around Christmas and July 4th.
Perks & Discounts
Casual Dress
All Campus' business casual dress code includes jeans.
Commuter Benefits
All Campus offers pre-tax commuter benefits for all employees, as well as reimbursement for bike parking in our building.
Company Outings
Every year All Campus hosts its annual Summer Fun Fest and a year-end holiday party.
Stocked Kitchen
From bagels every Friday morning, to monthly lunches during company update meetings, All Campus is happy to provide snacks and occasional meals for our awesome employees.
Some Meals Provided
All Campus provides a monthly catered lunch for its employees and breakfast bagels every Friday.
Happy Hours
All Campus provides occasional paid happy hours at local bars.
Fitness Subsidies
The All Campus office building features a state-of-the-art fitness center that employees may join at a significant discount.
Professional Development Benefits
Job Training & Conferences
Providing professional development to our employees is vital to our success. Employees enrolled in courses to increase their skills may be reimbursed up to $1,000 annually for expenses.
Tuition Reimbursement
Employees may use their annual professional development credit to pay for tuition expenses.

Additional Perks + Benefits

All Campus is committed to fostering professional growth, as well as doing everything we can to keep our employees happy, healthy, and passionate about the work they do. Our competitive and comprehensive benefits package includes health coverage, retirement planning, and work-life balance benefits—in addition to plenty of extra perks like free food, lively parties, and Summer Friday hours.

We also believe that investments in our employees’ careers are investments in our future as an organization. We are proud to offer substantial discounts and reimbursements to help our employees develop their professional skills.

Did we mention the parties? Our holiday parties aren’t your standard office gatherings with cookies, punch, and a few decorations. Venues have ranged from downtown bars to art galleries, and there are always plenty of games, drinks, and food to keep everyone in the holiday spirit. We also have our annual Summer Fun Fest, where everyone at All Campus leaves the office during the work day to eat, drink, compete, and enjoy each other’s company. Previous events have been held at arcade bars, river boats, the beach, and more!

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