Social Media Associate
About Green Thumb Industries:
Green Thumb Industries (GTI), a national cannabis consumer packaged goods company and retailer, is dedicated to providing dignified access to cannabis while giving back to the communities in which they serve. GTI manufactures and distributes a portfolio of branded cannabis products including Rythm, Dogwalkers, The Feel Collection, incredibles and Beboe, among others. The company also owns and operates rapidly growing national retail cannabis stores called Rise™ and Essence. Headquartered in Chicago, Illinois, GTI has 13 manufacturing facilities, licenses for 95 retail locations and operations across 12 U.S. markets. Established in 2014, GTI employs approximately 1,200 people and serves thousands of patients and customers each year. GTI was named a Best Workplace 2018 by Crain’s Chicago Business. More information is available at GTIgrows.com.
The Role
As the newest member of our in-house social team, you will to help develop and execute our overarching and brand-specific social media strategy and engage with and build passionate communities around our products. We’re seeking a passionate storyteller, strategic thinker, skilled communicator and executor who has managed a portfolio of corporate social channels simultaneously. You will need to have a deep understanding of social voice, tone and style that is true to the cannabis culture. You’re an aficionado on platforms like Instagram and Facebook, but you’re always thinking about what’s “next.” This is an opportunity to shape the voice of the rapidly evolving cannabis industry. Buckle in, the rocket ship is taking off.
Responsibilities
- Develop and execute a winning social media strategy that helps GTI’s brands achieve their audience engagement and growth goals
- Engage customers at different points of the marketing funnel through social media to develop our brand goals
- Support Brand Team in development and execution of new product development communication strategies and tactics with sales for wholesale and retail business
- Support new business development and content marketing activities including SEO/SEM
- Continuously monitor ROI and translate channel / campaign data into actionable insights
- Maintain content calendar in partnership with brand managers and outside agencies
- Develop field activation content in partnership with field marketing team
- Conduct periodic competitive audits & implement new/reactive plans as needed
- Drive partnership community engagement through promotion of success and opportunities in GTI markets
- Respond to various customer service and general business inquiries through our social channels on a daily basis
Qualifications
- Bachelors Degree in Marketing, Communications, Business Administration or related degree
- Proven experience in social media and campaign management, publishing, writing and content creation required (brand or agency)
- Demonstrable experience leveraging Facebook, Instagram, YouTube, Twitter, Pinterest, Snapchat and other emerging platforms to engage and build communities
- Solid understanding of social tools such as Hootsuite, Google Analytics, Zendesk, or similar
- Able to assist in content creation with basic graphic design skills on the social media platforms and on other apps (creating IG stories, etc.)
- Ability to write copy that is both emotional and informational, and confident in publishing copy and content to mass audiences
- Ability to successfully organize, prioritize and manage multiple projects under strict deadlines
- Strong collaboration and project management skills with an ability to work effectively with different people within an organization
- Adapts and thrives in a demanding, start-up, fast-paced environment
- Operates with a high level of professionalism and integrity, including dealing with confidential information
At GTI we believe that our corporate community should be a reflection of the communities we serve. We are dedicated to fostering an inclusive culture that celebrates diversity across race, sex, age, gender identity, sexual orientation, disability, nationality, religion, experience, and thought—not only because it is right, but because it makes us better. Our mission—the right to wellness—informs our commitment to champion economic opportunities in communities disproportionately affected by the war on drugs through employment and community involvement. GTI is proud to be an equal opportunity workplace.
We can't wait to meet you.