Social Media & Community Specialist (EMEA & LATAM)

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What your day could consist of:

  • Develop engaging social media strategies with the Social Media Manager and be responsible to tailor strategies to the LATAM & EMEA market, adapting content to suit geographical needs across all social media platforms
  • Responsible for execution of all social media activities (i.e. tweeting, sharing, engaging, liking, increasing social reach, doing the heavy lifting, etc) and managing day-to-day handling of AC’s LATAM & EMEA social media channels
  • Define the most important social media KPIs and drive high levels of audience engagement in LATAM & EMEA across all social media platforms to increase brand awareness, customer engagement and sales
  • Collaborate closely with cross-functional partners in Design, Brand, Marketing, Product Development, Public Relations, Community, Customers Success and Sales teams to strategize best ways of engaging with our LATAM & EMEA customers, ensure brand consistency and to maximize revenue
  • Undertakes audience research by identifying behavioral aspects of the ideal target customers for ActiveCampaign in LATAM & EMEA to ensure our brand matches with our demographic and to increase the number of followers
  • Research and stay up to date with the latest online marketing and social media trends, hashtags, techniques, strategies, best practices, company competitors, and technologies
  • Plan and schedule social media posts across different platforms in advance for delivery/release at optimal times using Sprout Social
  • Be actively involved in optimizing Social Media SEO efforts to be aligned with ActiveCampaign’s overall keyword and SEO strategies
  • Communicate with industry professionals and social media influencers in LATAM & EMEA to form key relationships and to create a localized partnership program in this geographical region.

What is needed:

  • 2+ years of experience in marketing or social media field
  • Passion for social media, marketing, and getting your hands dirty
  • You'll need to be an excellent communicator — both oral and written
  • Creative mindsetInterest in being customer facing
  • A friendly, upbeat demeanor
  • Ability to execute a project
  • Desire to learn our platform and know the ins and outs
  • Experience in content creation/marketing preferred

ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. We'll share all the details later on but in summary: comprehensive health and wellness benefits including no premiums for employees, open vacation plan, generous 401(k) matching, free lunch and endless snacks and beverages, reimbursed commuting, education budgets, ongoing learning and development, a proactive approach to diversity and inclusion, career pathing and lots of swag.

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Location

Located in the heart of the Loop overlooking State Street, with views of the lake and Millennium Park with easy access to the Metra & CTA stations.

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