CoinFlip is a leading financial services platform focused on the digital economy. Headquartered in Chicago, CoinFlip operates the world’s largest network of cryptocurrency ATMs by volume and an over-the-counter trading desk, giving the world quick, easy, and secure access to the benefits of cryptocurrency.

CoinFlip placed No. 60 on the 2021 Inc. 5000 list, making it the top-ranked cryptocurrency company in the most prestigious ranking of the nation’s fastest-growing private companies. CoinFlip was also named the 2021 #1 fastest-growing company in Chicago by Crain’s and was awarded the 2021 Silver Stevie ® Award for Customer Service.

With a 5-year growth rate of 1,715,091.9%, the company is looking to quickly expand its current headcount across all departments. It’s an exciting time to join CoinFlip as it plans to add additional business lines, expand internationally, and cement itself as a leading fintech company.

We’re seeking a passionate, self-motivated, and collaborative Social Media & Digital Community Manager to join our marketing team. The manager will be responsible for conceptualizing, executing and managing scalable social media and digital community strategies with the objective of distributing content, growing web traffic and brand awareness and generating engagement and qualified leads.

Responsibilities

• Oversee our social media and digital community and expertly craft messages about our products, experiences, core offerings, brand values and differentiators across multiple channels and mediums (including but not limited to Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube)
• Shape and execute CoinFlip’s social media and influencer strategy, from brainstorms to postmortems, in alignment with overarching brand, marketing and digital strategies and goals
• Daily management of all aspects of CoinFlip’s (and executives’) social media accounts including timely posting, moderating, engaging and providing customer service when necessary
• Connect the dots between content in owned communities and external audiences and create community on other platforms like Quora, Reddit, and Discord
• Define purpose, audience, and goals for existing and new social channels, then develop end-to-end content strategies and calendars for each
• Lead all aspects of social media content planning and creation, from creative brainstorm to production and execution across all platforms
• Work closely with content and creative team to align on overarching content strategy, marketing plans and brand voice and messaging
• Manage CoinFlip’s own reputation management/review strategy and leverage digital channel outreach to assist with content distribution, backlink development, content partnerships and audience engagement and other web traffic-driving tactics
• Monitor, organize and regularly report on data and insights gathered from Google, Meltwater and other social tools to discover unique insights and opportunities to continuously improve social strategy month over month
• Track social media and community sentiment, feedback, and help compile community reports
• Collaborate with internal departments to represent their needs and initiatives, including product teams, PR team, HR team, etc.
• Develop in-depth, long-term influencer strategy and program to grow following, increase brand awareness, and drive revenue
• Build, manage and grow a network of influencers across channels; lead in identifying the right partners and opportunities for the brand
• Shoot photos and videos for social media, create graphics and templates, curate existing photo and video content as needed
• Live social coverage of events throughout the year, including some weekends and evenings
• Build meaningful connections with our target audiences, increasing social engagement, following, and brand affinity
• Collaborate with media agency and digital team on paid social media strategy, tactics, implementation and optimization
• Continually stay ahead of the curve on best practices, platform updates and changes, algorithms and what’s next on the social media horizon
• Stay on top of (and communicate with the team) what’s trending, timely and on-brand within each channel and the industry as a whole
• Research/follow competitors and brands that are active in social and report on competitive landscape
• Grow and maintain relationships with partners across all channels
• Assist in managing social media and influencer budget
• Other duties and responsibilities as assigned

Qualifications

• 3-5 years of social media management experience, with expert knowledge across key social channels and platforms
• Bachelor’s degree in marketing, social media, communications or related field
• Proven experience growing social media for a well-known brand with an active social media presence
• Proven experience leading influencer programming for a well-known brand with an active social media presence
• Demonstrated track record utilizing multiple social platforms to build awareness, engage new and existing customers and increase sales
• Strong copywriting and impeccable proofreading skills, with the ability to transform long-form web and newsletter copy into engaging, punchy social captions and stories
• High-level written and verbal communication skills for relationship-building and problem-solving
• Ability to work in a fast-paced, ever-changing environment, with great time management skills and the ability to multitask and reprioritize quickly and often
• Knowledge of Adobe Creative Suite
• Knowledge of photography and video production, from shoot to post-production and delivery
• Experience working in social media management platforms such as Meltwater and Pixlee
• Experience with Facebook Ads Manager and/or Facebook Business Manager
• Cryptocurrency and/or fintech experience preferred

Internal Referral:

• Tier One

Working at CoinFlip means collaborating with experienced, people-first leaders with a clear vision and a track record of success. We offer a collaborative, positive working environment where we encourage employees to balance productivity with the need to recharge the batteries. And of course, you get paid pretty well - we offer competitive compensation packages, including equity, performance-based incentives, and competitive benefits for full-time employees.

CoinFlip values diversity in the workplace and is an equal opportunity employer. We are committed to providing an inclusive and accessible work environment. We thank all candidates who apply, but only those selected for an interview will be contacted. By applying to this role, you give express consent that CoinFlip may send you informational text (SMS) messages regarding this role, your application, and the application process. You can cancel the SMS service at any time by replying "STOP" to the text message you received. If at any time you forget what keywords are supported, just reply "HELP" to the text message you received. Message and data rates apply. If you require an accommodation, please let us know. We will work with you to meet your needs.