What We'll Bring

At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation. We are consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.

Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology.

What You'll Bring

We are seeking qualified candidates for a B2B Social Media position to join the Marketing team. This position will be supporting the US Marketing teams within Global Marketing. Main responsibilities include managing B2B social accounts and campaigns, including content creation, providing direction on graphic development, paid and organic programming, monitoring and reporting. This person will also provide tools to enable TransUnion associates to be active on LinkedIn.

5+ years of experience in marketing and social media management (building, executing, and scaling social marketing programs)

Experience using data and metrics to measure impact and determine improvements

Proven experience driving user acquisition, audience growth, and engagement on social media

Understand best practices and design needs/restrictions across all platforms

In-depth knowledge and understanding of social media platforms, social audiences and how each platform can be deployed in different scenarios with creativity

Be a self-starter, with a deep passion for social media and visual storytelling, who is willing to take on any and all tasks associated with getting the job done

Strategic and analytical mindset, comfortable using data to inform decisions but also highly creative and resourceful.

Defined performance-driven social media strategies, consolidate learnings and provide recommendations from insights for dissemination across the organization.

Developed and execute tailored social media campaigns across the US markets’ verticals, supporting the B2B marketing team.

Impact You'll Make

Create engaging social media content that maintains high click-through and engagement rates.

Use social media to drive high-value clicks, engagements and leads.

Create and maintain a content calendar with a good, consistent cadence of posts.

Publish/schedule social media posts through Sprinklr, our social media management tool.

Set up and manage campaign-based and always-on paid campaigns across social media channels.

Monitor inbound social, specifically as it relates to comments linking to interest in products, solutions or thought leadership material.

Manage social media stories and tasks in Rally, our agile project management tool, and ensure timelines are accurate and due dates are adhered to by all stakeholders, ensuring on time delivery of campaigns.

Work to grow our audiences organically, across channels, by producing enticing content and getting it in front of our target audience through the smart usage of hashtags, sponsorship and advocacy.

Provide guidance and social media training to colleagues across the business (including, but not limited to executive members, sales teams, etc.).

Maintain a high standard of quality across all social media channels, including copy, design, link tagging, etc. — and ensure copy goes through the necessary reviews to ensure it is error-free.

Adopt and work with new platforms and approaches as required.

Ensure social content aligns to our style guides and always ties back to our brand messaging.

Strictly follow and manage social media processes and policies.

Develop and maintain social media measurement dashboards that highlights key outcomes, including ROI metrics.

Ensure our social media activity follows best practices, helping our B2B marketing and sales teams achieve their goals.

Create awareness of the TransUnion brand and solutions and generate leads while protecting, and furthering, the brand.

**The hire must be located in Chicago**

You will be responsible for the day-to-day execution of social campaigns; ensuring maximum impact.

Support US sellers on social media by providing training and managing the company’s employment advocacy program (curate content, write copy, onboard new users and maintain engagement).

You will support the head of social media in executing on the global social media strategy.