Social Media Manager
Home Chef is building new ways to navigate the booming meal kit delivery industry. Our team is a unique mix of creators, chefs, entrepreneurs, and trailblazers and we’re growing quickly. Our customer-first mentality, combined with a zest for supporting our peers, helped us bring home Built in Chicago’s Startup of the Year Moxie award in 2017. If you’re ready to be part of the action, we’re ready to connect with you. There are no limits to where we can go together.
Summary of Responsibilities:
As a Social Media Manager you play a key role in translating the Home Chef story into engaging and compelling content for an ever-growing audience. You are responsible for overseeing all aspects of Home Chef’s organic social media across all the major channels (e.g. Facebook, Instagram, and Twitter) as well as developing other social channels. You are strategic, creative and customer-oriented. You will partner with at PR Director to support marketing initiatives and with the Customer Support team to oversee the management of the social community.
Detailed Responsibilities:
- Lead Social Calendar:
- Develop a comprehensive social media strategy and editorial calendar in collaboration with broader marketing/business calendar
- Proactive leader of social media content
- Develop growth strategy to increase social engagement and audiences
- Execute day-to-day activities of posting thoughtful content that drives audience engagement across social channels
- Work closely with Influencer Marketing manager to amplify paid influencer content
- Lead development of organic social content in collaboration with rest of Brand Marketing team
- Identify and test innovative concepts across social platforms
- Stay in tune with larger social conversations and be proactive to develop content that is timely and relevant for our audiences
- Monitor performance on social channels, providing insights to broader marketing team and using it to enhance future content
- Partner with Social Community Associate on strategy and approach for nurturing and engaging the Home Chef social community
- Co-create and activate development plan for Social Community Associate
- Partner with Home Chef Customer Support team on approach to social support needs
Develop Creative:
Monitor and Analyze Campaigns:
Manage Social Community Associate:
Qualifications: The requirements listed below are representative of the knowledge, skill, and/or ability needed for this role. Reasonable accommodations may be made to enable individuals with disabilities.
- Strategic and Analytical
- Develop organic social media strategies, plans and objectives
- Use insights and data to inform social content
- Knowledge of how to measure channel-specific metrics
- Develop social media calendar with clear timelines and deliverables
- Strong organizational skills
- Collaborative
- Proven track record of working closely with other teammates and functions to optimize the social channels
- Highly creative and imaginative, able to produce innovative and original ideas on your own and in partnership with others
- Skilled in photo/video creation
- Hands-on experience with MS Suite and WordPress
- Basic technical knowledge of HTML and web publishing
- Bachelor's degree from a four-year college
- 3+ years of work experience with demonstrated experience in social media marketing for a brand or consumer-facing company
- Food industry experience a plus
Project Management Skills
Creative
Technical
Experience
Perks and Benefits:- Candidates can experience Home Chef as a customer - enter promo code PEOPLE30 for $30 off your first order!- Direct access to senior management – our leadership team works alongside our team members every day- Comprehensive medical, dental, and vision insurance- Generous paid time off (PTO) policy- 401k program - Flexible spending accounts for qualified medical, dependent care, parking, or transit expenses- Free water taxi, discounted gym membership, and daily bike storage for Wrigley building employees- Cold brew coffee on tap at no charge- Employee discounts for Home Chef meal kits- Free lunch every Friday and snacks and beverages on hand every day- Casual dress Home Chef is an equal employment opportunity employer