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Sr. ABM Marketing Manager

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Company Description

ServiceNow is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®
 
We're looking for people who are ready to roll up their sleeves and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.
 
Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Job Description

    The Sr. ABM Marketing Manager position will be responsible for developing, managing and executing account-based marketing plans that supports sales objectives and drives pipeline in our most strategic customer and prospect accounts. This position can be remote and report into the Head of ABM for AMS.

    • Develop and implement a target account strategy to support growth initiatives across our Global customer and prospect base. 
    • Develop and implement jointly with sales and field marketing pipeline generation and acceleration programs for specific, targeted accounts and contacts
    • Interface with sales to create annual and quarterly sales and marketing plans, aligned to the local field plans, that focus on new logos and accelerate existing opportunities.
    • Design & execute 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments
    • Deploy ready-to-carry-out marketing tactics and provide sales enablement on an account and industry basis using various channels including digital, direct, events, and social media
    • Proactively engage with the direct and indirect sales and field marketing teams to coordinate, communicate, and optimize the impact of marketing activities
    • Evaluate, select and manage vendors and agencies to help translate goals into deliverables
    • Communicate and educate the field sales and marketing team regarding new and planned marketing activities including global, regional and local programs
    • Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner.
    • Develop data and insight strategy to build and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals
    • Collaborate with the global Account-based Marketing Program Director to create and gain consensus for cross-portfolio GTM plans and marketing plays in alignment with strategic product mandates and sales directives
    • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes


    Qualifications

    • Program Skills: The ability to build and manage program key dependencies to drive the desired outcomes
    • Content/Market Skills: market and domain knowledge helpful
    • Relationship building: Must be able to quickly establish senior executive level relationship and trust
    • Writing Skills: Ability to review/edit content with opinion and writing skills
    • Leadership and influence: Ability to help lead, guide and influence across the company to develop and deliver to plan and common objectives
    • Best in class marketing, demand generation or field marketing experience with a high-tech company, with 5+ years of experience. Key account marketing experience would be a bonus.
    • Commercially savvy marketer who can interface with sales to develop annual and quarterly account plans. You should be able to demonstrate the impact of ABM on goals such as pipeline, acquisition of new logos, revenue and reputation etc. by account.
    • Proven track record of planning, executing and delivering commercial goals through integrated marketing campaigns.
    • Solid understanding of business management and operations, including finance/revenue principles.
    • Excellent project, analytical and budget management skills.
    • Attention to detail and discipline to follow established policies and processes.
    • Strategic thinker / problem solver.
    • Familiarity aligning integrated marketing campaigns to a sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth.
    • Experience working in fast paced work environments, managing multiple projects simultaneously.
    • The ideal candidate will have a curious mind, with an appetite to learn new things.
    • Candidate should have 12+ years of marketing experience in high technology.
    • Ideal candidate has 2+ years specifically running account based marketing efforts.
    • Hands-on data and analytics experience using CRM and/or marketing automation software required.
    • Experience managing direct mail, events, telemarketing, web content and online campaigns.
    • Experience working with sales, partners and customers.
    • Experience with defining, acquiring, targeting and segmentation to build prospect lists for marketing activities.
    • Experience managing budgets and respect for company spending processes.
    • Knowledge of IT Buyer types (ITSM domain knowledge helpful).
    • Bachelors degree in relevant field or similar work exp needed



    Additional Information

    ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

    If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at +1 (408) 501-8550, or [email protected] for assistance.

    For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.


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    Technology we use

    • Engineering
      • JavaLanguages
      • JavascriptLanguages
      • ReactLibraries
      • Node.jsFrameworks
      • MariaDBDatabases
      • MongoDBDatabases
      • MySQLDatabases
      • PostgreSQLDatabases

    Location

    176 N Racine Ave, Chicago, IL 60607

    An Insider's view of ServiceNow

    What’s the vibe like in the office?

    The culture at this company is to take people's uniqueness, their superpowers — who they are at their core — and figure out how to raise them up for their benefit and the company's benefit.

    Christine

    Vice President of AMS Solution Consulting

    What does your typical day look like?

    If I could clarify one thing about being an engineer, we're a lot more collaborative than people think. Engineers can be seen as always sitting by themselves in front of a computer in a dark room and code just streaming down it. However, we work closely with project managers and designers to create the best product for customers.

    Viviana

    Senior Machine Learning Engineer

    How does the company support your career growth?

    My experience with Launchpad was humbling and eye-opening. I connected with many other early career individuals and discussed imposter syndrome. Being able to voice that and not feel alone in that feeling, I was like, "Wow. I don't have to know everything." There's still room for me to grow, and there's grace there.

    Alexander

    Diversity and Inclusion Analyst

    How do your team's ideas influence the company's direction?

    In this expanding hybrid world, people conduct millions of transactions on a regular basis, creating more data and processes to manage. So, continuing to offer new solutions, while scaling to the expectations of the modern world, is a challenge we are excited to take on. We are driving new levels of productivity, automation, and innovation.

    Pat

    Chief Technology Officer

    What does career growth look like on your team?

    Since joining ServiceNow, I've built out my leadership team, and 60% are women. My goal for my team is to create opportunities and a platform to showcase the incredible impact that they're having on the business, whether that's having them lead a critical initiative with cross-functional visibility or present during a C-suite meeting.

    Vanessa

    President, ServiceNow.org

    What are ServiceNow Perks + Benefits

    ServiceNow Benefits Overview

    We make work better for people—including our own. From work environments that help us do our best work, to benefits and a culture that encourage employees to stay healthy, happy, engaged, and growing, we keep our people at the center of everything we do.

    Culture
    Volunteer in local community
    Open door policy
    Open office floor plan
    Flexible work schedule
    Remote work program
    Diversity
    Documented equal pay policy
    Dedicated diversity and inclusion staff
    Mandated unconscious bias training
    Diversity manifesto
    Mean gender pay gap below 10%
    Diversity employee resource groups
    Hiring practices that promote diversity
    Health Insurance & Wellness Benefits
    Flexible Spending Account (FSA)
    Disability insurance
    Dental insurance
    Vision insurance
    Health insurance
    Life insurance
    Wellness programs
    Financial & Retirement
    401(K)
    401(K) matching
    Company equity
    Employee stock purchase plan
    Performance bonus
    Charitable contribution matching
    Child Care & Parental Leave Benefits
    Childcare benefits
    Generous parental leave
    Family medical leave
    Adoption Assistance
    Vacation & Time Off Benefits
    Unlimited vacation policy
    Generous PTO
    Paid volunteer time
    Paid holidays
    Paid sick days
    Office Perks
    Commuter benefits
    Company-sponsored outings
    Free snacks and drinks
    Company-sponsored happy hours
    Onsite office parking
    Onsite gym
    Professional Development Benefits
    Tuition reimbursement
    Lunch and learns
    Promote from within
    Mentorship program
    Online course subscriptions available

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