We are looking for a Manager, Communications and Media Relations to develop and own external communications initiatives for Root. This is a job for someone that loves to bring ideas to the table, and make those ideas come to life through collaboration and execution utilizing the full range of external communication tools. 

In this role, you’ll be responsible for establishing, promoting and protecting Root’s reputation, and be given the keys to some of our most compelling communications initiatives from across the organization. You’ll need a deep understanding of the modern earned media environment while having a willingness to try new approaches to corporate and consumer communications. This role will help evolve Root’s approach to PR to create a function that benefits every aspect of the organization and drives measurable results. 

A successful candidate will pride themselves on developing new ideas and inspiring the organization to believe in them. You’ll work with an incredible team of creatives, marketers, product designers, data scientists, engineers and leaders as you create and execute impactful, market-leading campaigns. 

This role will report to the Director of Communications.

This role will report to the Director of Communications.

This role will have no direct reports.

What you’ll do:

• External Messaging and Storytelling 

  Media Relations 

  Public Affairs 

  • Communications Counsel
  • Build media and corporate-focused campaigns to support business objectives.
  • Evolve Root’s earned media benchmarking and reporting capabilities.
  •  Proactively identify and plan for external brand-building opportunities and risks that will naturally arise as the company continues to grow and evolve.
  • Develop and shape messaging that reinforces the Root brand and culture and protects our brand reputation Build strong, positive relationships throughout the organization.
  • Collaborate with extended Brand, Marketing and Design teams to extend Root’s reputation and visibility across all platforms.
  • Manage agency relationships and priorities as required to execute a communications strategy.
  • Leverage mainstream and evolving communications channels to reach current and potential stakeholders to cut through the noise and reach each priority audience with impactful messaging.
  • Create high quality, persuasive, and strategic presentations as needed for executives.
  • Conceive and execute meaningful PR campaigns that are innovative, engaging and creative that align to a media and corporate communications strategy that supports both brand awareness and demand generation.
  • Keep Root connected to stakeholders with a comprehensive understanding of the evolving communications landscape.
  • Establish strong relationships with relevant journalists and media organizations.
  • Collaborate with internal stakeholders to further Root’s public affairs agenda.

What you have:

• 7+ years managing complex communications programs for a fast-paced, consumer-focused organization.
• A proven track record of developing and executing innovative PR and corporate communication strategy.Agency or in-house experience. with strong existing media relationships and an ability to build new ones.
• A self-starting mentality that thrives under pressure and enjoys a challenge.
• A deep understanding and appreciation of business goals; analytical skill and the ability to use data analysis to find actionable insights and support recommendations.
• Clear organizational skills to build and maintain measurement tools to assess campaign success.
•  Exceptional writing abilities and oral communication skills with the ability to maintain a clear and consistent brand voice.
• A collaborative nature with finesse in developing relationships cross-functionally.
• An ability to develop and lead a team from scratch. 

Who we are.

Root Insurance is the nation’s first licensed insurance carrier powered entirely by mobile. We were founded on the belief that the services you need for everyday life should serve you better. That’s why we base insurance coverage on you, not your demographic. It’s the way insurance should be. And it’s all conveniently in an app.

What draws people to Root.

Our early success is in large part due to our unwavering standards in hiring. We recognize that our product is only as good as the people building and promoting it. We look for individuals who find solutions by going through the cycle of ideation to implementation with curiosity, rigor, and a highly analytical lens. Ask anyone who works here, and you’ll hear similar reasons for why they joined:

Autonomy. For assertive self-starters, the opportunities to contribute are limitless.

Impact. By challenging the way it’s always been done, we solve problems that have a big impact on our business.

Collaboration. We encourage rich discussion and civil debate at every turn.

People. We are inspired by the collection of crazy-smart people around us.