What You'll Be Doing

• Develop and execute a marketing strategy across channels, serving as strategic leader, analyst, and program manager
• Plan monthly and quarterly full-funnel campaigns that convert engagement into a high-quality sales pipeline
• Own and drive marketing programs development from start to finish, from budgeting, planning, and execution to measurement and optimization.
• Execute all digital marketing activities with the assistance of agency partners (when available), including search, email, social media, and display advertising campaigns
• Track the effectiveness of campaigns through overall engagement, opportunity progression, and pipeline generated
• Collaborate with the inside sales team on outbound marketing strategies and activities
• Collaborate with the broader marketing team and agency partners on SEO strategy and tactics
• Identify digital marketing trends, new technologies, evolving best practices, competitor activity and testing opportunities that help drive the business forward
• Oversee relationships with all digital marketing agencies and vendors

What You'll Bring

• BA/BS in marketing, communications, business management, or other related field
• 7+ years digital marketing experience focused on B2B buyers
• Achieved the HubSpot Marketing Software certification
• Firm understanding of Google Analytics, Google Ads, and LinkedIn
• Proven track record of planning and executing integrated marketing campaigns
• Deep expertise and success with inbound marketing and account-based marketing approaches
• Bias towards action to achieve goals and advance the success of our digital marketing activities
• Track record of translating qualitative data into recommendations and plans for revising social media, content marketing, and social advertising campaigns
• Strong project management skills, including production schedules, budgets, stakeholder coordination, and agency/vendor oversight
• Strong collaboration and communication skills to work effectively across various teams, including marketing, communications, creative, and sales

Would Love For You To Have

• Experience in your career as an early marketing hire
• Enough social media marketing knowledge to be dangerous

What You'll Get

• Experience building and leading a growth marketing strategy from the ground up
• Be a part of a mission driven company that is transforming the healthcare industry by changing the way patients receive care
• A flexible, remote friendly company with personality and heart
• Employee driven programs and initiatives for personal and professional development
• Be a member of the Arcadian and Barkadian Community

About Arcadia
Arcadia.io helps innovative healthcare systems and health plans around the country transform healthcare to reduce cost while improving patient health. We do this by aggregating massive amounts of clinical and claims data, applying algorithms to identify opportunities to provide better patient care, and making those opportunities actionable by physicians at the point of care in near-real time. We are passionate about helping our customers drive meaningful outcomes. We are growing fast and have emerged as the market leader in the highly competitive population health management software and value-based care services markets, and we have been recognized by industry analysts KLAS, IDC, Forrester and Chilmark for our leadership. For a better sense of our brand and products, please explore our website , our online resources , and our interactive Data Gallery .
This position is responsible for following all Security policies and procedures in order to protect all PHI under Arcadia's custodianship as well as Arcadia Intellectual Properties. For any security-specific roles, the responsibilities would be further defined by the hiring manager.