GoHealth
We're disrupting the health insurance industry with our digital platform.
Chicago, IL
Remote

Sr. Manager, Brand Marketing at GoHealth

| Chicago | Remote
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GoHealth’s mission is to improve access to healthcare in America. Increasingly, consumers age 60+ need information and our purpose is to support and educate them as they navigate the complexities of Medicare coverage.

To support our bold ambitions, GoHealth is searching for a Senior Manager, Brand Marketing to help define and execute a fresh brand strategy that builds consumer awareness, trust and engagement. This is an exciting opportunity with a longstanding healthcare marketplace that maintains a start-up spirit and mission-driven heart. The Sr. Brand Manager will be a foundational member of our growing Brand team and vital to GoHealth’s brand strategy and growth.

This position reports to the VP of Brand & Acquisition and will play a significant role in helping to shape our brand house, from brand position and personality to key messages, RTBs and visual identity, born from core consumer insights and data. The Sr. Brand Manager will help form, execute, and evangelize a new brand strategy both internally and externally, creating briefs, selecting and managing a brand agency, extracting compelling consumer and competitive insights to leverage in messaging, developing brand architecture, managing creative production and testing, shaping and overseeing a brand media plan, and tracking KPIs. The Sr. Brand Manager will also evangelize and guard our brand, maintaining our brand guidelines and ensuring consistent, on-brand execution throughout every corner of the organization.

This role can be based in AZ, CO, FL, GA, IA, IL, IN, NC, OH, SC, TX, UT or WI.

Frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications. GoHealth encourages you to break that statistic and to apply. No one ever meets 100% of the qualifications. We look forward to your application.

Responsibilities:

  • Champion of the brand internally and externally, ensuring implementation of any refreshed branding across all areas of the organization and beyond and evangelization of our mission, purpose, personality and RTBs
  • Day-to-day point for brand agency, maintaining project timelines and ensuring milestones met
  • Own and maintain the Brand guide, playbook and calendar
  • Craft creative briefs and manage brand creative production, leading the creation of brand assets and deliverables from agency, vendors and internal teams
  • Collaborate closely with Research & Insights to develop a Brand Tracker, personas, segmentation and consumer journey map and applying this research and corresponding insights into powerful brand initiatives. Test key messages, claims and value propositions.
  • Create and maintain an ever-evolving catalog of brand value statements and claims, and key messages by audience
  • Lead and oversee brand performance indicators and measurement framework
  • Develop integrated brand media campaigns--with our media agency and in collaboration with Growth Marketing--that significantly build awareness and cultivate trust and consideration among target audience
  • Shepherd key brand campaigns, initiatives and moments end-to-end, from goal-setting to stakeholder approvals through launch, measurement and optimization
  • Monitor Brand Health Metrics and KPIs in both brand messaging and media
  • Maintain a finger on the pulse of competitors, sharing regular briefings on competitive creative, messaging, partnerships, etc. Articulate competitive positioning and our brand differentiation
  • Partner with Social Media, Content, Growth Marketing and Communications teams to develop impactful communications and campaigns in owned, earned and paid media that engage existing members, cultivate brand ambassadors, and/or connect with prospects. Review and help develop messaging for each channel.
  • Identify new tactics, channels and potential sponsorships and affiliations to efficiently drive consumer awareness and consideration at scale
  • Impassion employees and partners about the GoHealth mission, purpose and RTBs

Required Skills and Experience:

  • Minimum 6-10 years of Brand Marketing, Integrated Marketing, Marketing Communications or other related experience
  • At least 3-5 years of brand/advertising agency oversight and/or vendor management
  • Firsthand experience driving direct-to-consumer brand positioning work
  • Excellent storytelling, communication and presentation skills
  • Exceptional organizational skills with ability to manage multiple complex projects simultaneously
  • A belief in the power of brand and a passion for proving its impact
  • Strong familiarity with offline and online media measurement

 Preferred Skills and Experience

  • Bachelor’s Degree in a relevant field, or on the job work experience equivalent
  • Experience in a high-volume, direct response lead gen marketing environment or healthcare organization
  • People management experience, of 1-2 marketers and/or creative developers, a plus

Benefits and Perks:

  • Open vacation policy
  • 401k program with company match
  • Medical, dental, vision, and life insurance benefits
  • Flexible spending accounts
  • Commuter and transit benefits
  • Professional growth opportunities
  • Flexible remote work arrangements
  • Casual dress code
  • Generous employee referral bonuses
  • Charitable events
  • Monthly Event Calendar
  • GoHealth is an Equal Opportunity Employer

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Where we are

Our headquarters are located in the River North area of Chicago. Located steps from the Chicago Brown Line stop on the CTA.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • BashLanguages
    • ReactLibraries
    • PandasLibraries
    • Scikit-LearnLibraries
    • NumpyLibraries
    • DockerLibraries
    • JenkinsLibraries
    • SpringFrameworks
    • TensorFlowFrameworks
    • SpringbootFrameworks
    • AWSFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • TableauAnalytics
    • IllustratorDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • BlueshiftCRM
    • MarketoLead Gen
    • AmplitudeLead Gen
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What are GoHealth Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Unconscious bias training is completed by all employees and key leaders.
Diversity manifesto
Diversity Employee Resource Groups
At GoHealth you will find a very interactive [email protected], WomeninSales, Black Lives Matter ERGs to name a few. We continue to empower employees to create employee resource groups within
Hiring Practices that Promote Diversity
From our gender neutralized job descriptions that encourage women and underrepresented groups to apply,to our interview practices, GoHealth strives to promote diversity when hiring.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
GoHealth provides all employees access to our Employee Assistance Program (EAP) which provides well being and financial assistance. Our open PTO policy is also available for mental health days.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
We have recently become public and will allow employees to purchase stock during certain times.
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide 6 weeks of paid recovery time for new mom's and two weeks of bonding time to all new parents.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Pre-COVID 19, GoHealth sponsored children's day by celebrating GoHealth families.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Our employees are encouraged to use our open PTO policy towards volunteering.
Paid Holidays
Paid Sick Days
Employees can use our open PTO policy towards sick leave.
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Pre-COVID-19 Our game room includes Ping Pong, Video Games.
Stocked Kitchen
Happy Hours
Pet Friendly
Recreational Clubs
We have runners groups, volleyball groups and other
Fitness Subsidies
Home Office Stipend for Remote Employees
All GoHealth employees receive a work from home stipend to improve their WFH environment.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Access to LinkedIn Learning has been provided to all employees as part of their professional and personal growth.
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

In addition to virtual company wide sponsored Health & Wellness Initiatives, employee referral bonuses, open vacation policy, we offer a work from home stipend to all new employees. We know that this pandemic has been difficult and working from home is a change. Every new employee receives access to a Work From Hope stipend to purchase items that will make your work from home experience much more comfortable.

An Insider's view of GoHealth

How would you describe the company’s work-life balance?

On the Technology team, we're actively encouraged to use our PTO and to leave work at the office. People are understanding that sometimes life doesn't follow a set schedule, and perks like massages and discounted gym memberships also help with prioritizing your well-being.

Joyce

Software Engineer II

What makes someone successful on your team?

To be successful on Operational Analytics, you have to create solid relationships with your business stakeholders. Those relationships are immensely helpful when it comes to completing urgent requests, furthering your business context, and gaining new responsibilities. They can also be what makes the next step of your career come to fruition.

Jaime

Senior Data Analyst

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