Sr Manager, Performance Marketing at Equilibria

| Remote
Sorry, this job was removed at 6:30 a.m. (CST) on Tuesday, December 22, 2020
Find out who's hiring in Chicago.
See all Marketing jobs in Chicago
Interested? Email Coco at [exec at] with your cover letter, resume, and anything else pertinent we should know!
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

About the company

Equilibria (“EQ”) is a high-growth, omni-channel premium CBD platform for women. We are dedicated to restoring balance to our community — physically and mentally — through our high-quality CBD products, personalized dosage support, and digital journey accompaniment. We are the ONLY CBD company with a dedicated team for 1-on-1 consults and education, and we are deeply mission-oriented. Thousands of women… and their sisters, mothers, grandmothers, and daughters … trust us to provide consistent, medical-grade products, month after month.

Corporate Headquarters: River North, Chicago; Bioscience + Farm Operations: Longmont, CO.  This is a remote job if the candidate lives outside of Chicago; if they are local, post-pandemic (whenever that is! some day!) we anticipate being back in the office a few days a week.

[Click here to read more about our origin story]


As EQ diversifies its marketing channels - including substantial monthly investment in paid media and other programmatic acquisition channels - it is imperative that we welcome a conversion-obsessed, funnel-oriented marketer to our passionate team who will lead key Acquisition & Retention initiatives. This individual will report directly to our CEO, and will have an outsize impact on company unit economics as the organization scales.  The Senior Manager of Performance Marketing should have 7+ years of experience leading high-growth digital marketing initiatives and will be able to demonstrate deep experience optimizing new customer acquisition and delivering return on ad spend.  Leading candidates will be obsessed with data-driven decision making, with a flair for creativity and seeing marketing campaigns from inception to execution to analysis with cross-functional partners.



Acquisition Marketing Leadership Required:

  • Prudently deploy paid media budget in excess of $2M/ year in collaboration with contractor and agency partners to maximize return on ad spend, acquiring high LTV customers for the least amount of spend
  • Expertise optimizing performance marketing tactics across a  range of channels including SEM, SEO, display, social, radio, direct mail, and more.
  • Partner with Content Marketing & Product/Engineering leaders to design ad creative & landing page strategies to maximize conversion across all ad campaigns
  • Analyze funnel conversion across all channels to improve efficiency at every step of the acquisition funnel; Collaborate closely with Product Marketing partners to effect swift UX changes designed to improve conversion
  • Design targeted promotional and merchandising email marketing campaigns - in collaboration with Content Marketing partners - to nurture email audience into new, profitable customers

Retention Marketing Leadership Required:

  • Work directly with CEO and other Growth leaders throughout the company to drive adoption of Equilibria’s subscription offering and maximize purchase frequency for non-subscription members through smart programmatic marketing (email, re-targeting, direct mail)
  • Analyze assortment and merchandising offerings to drive incremental sales & upsell opportunities among engaged members; collaborate closely with Product & Operations team members to implement improvements
  • Work with Product Marketing to ensure email and life cycle (SMS, survey, etc) communications are delivering the right educational content and promotional offers at the right time.



  • 7+ years of digital marketing experience across various disciplines including leadership roles in:
  • Paid media (social, display, retargeting)
  • Email marketing
  • Merchandising and promotions
  • E-Commerce experience a must; Subscription experience a plus
  • Data-obsession and Google Analytics prowess required, other conversion tracking tools a plus
  • At-scale media budget/ P&L accountability required 
  • Cognizant of - and ideally experience with - evolving  CBD and hemp advertising protocol

We are growing our team with proven, passionate, positive leaders and look forward to hearing from qualified candidates. Compensation and title will be commensurate with experience. Equilibria will contribute toward medical insurance, for which we offer multiple options of coverage and premium. We also give every employee a monthly CBD allowance, along with other perks.


Equilibria strives for a diverse workplace. Candidates are evaluated without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

Read Full Job Description
Interested? Email Coco at [exec at] with your cover letter, resume, and anything else pertinent we should know!
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PHPLanguages
    • SqlLanguages
    • HTMLLanguages
    • CSSLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • MySQLDatabases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • MetorikAnalytics
    • HotjarAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • MiroDesign
    • AsanaManagement
    • WordpressCMS
    • IntercomCRM
    • SalesforceCRM
    • KlaviyoEmail


River North, right off the Chicago brownline stop!

What are Equilibria Perks + Benefits

Friends outside of work
Eat lunch together
Daily sync
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Company Outings
Equilibria believes in balance. It's our product, and our culture. We take the time to get to know one another outside of work through fun activities all around the city.
Some Meals Provided
Happy Hours
Professional Development Benefits
Lunch and learns
Cross functional training encouraged
Promote from within

Additional Perks + Benefits

Monthly CBD allowance!

More Jobs at Equilibria6 open jobs
All Jobs
Design + UX
Interested? Email Coco at [exec at] with your cover letter, resume, and anything else pertinent we should know!
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Equilibria's full profileSee more Equilibria jobs