Sr Marketing Automation Manager (Remote Optional)

| Chicago
WHO WE ARE 

Centro delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands including Priceline, Sprint, RVA Media Group, and The Basement agency. 

Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place. 

We are deeply committed to building software that will change the ad tech industry for the better and are equally dedicated to building an inclusive culture of highly motivated individuals who create a positive and supportive environment together. We invest in our culture and support our employees so they can do their best work. 

Centro is headquartered in Chicago, with beautiful offices also in Toronto, Dallas, Denver, and New York to name a few. Post-COVID, many of us will be returning to one of our offices (by choice, not requirement -- we believe results matter more than where they are produced). This position and all of our employees have the flexibility to work in one of our office locations, completely remote, or a hybrid of the two.

ABOUT THE TEAM

This team of highly motivated and innovative thinkers develops internal and external messaging for Centro’s brand and product, Basis. Beyond speaking to specific functionalities, they understand the value of implementing Basis within the ad tech industry and are responsible for communicating those messages throughout the marketplace. Powered by cross-functional collaboration, they go above and beyond by demonstrating how Centro and Basis improve the lives of those working in our industry.

WAYS YOU’LL CONTRIBUTE

Reporting to the Vice President, Growth Marketing, you will be responsible for developing and maintaining B2B marketing automation campaigns in Pardot, testing and launching new marketing automation and demand generation marketing programs via multi-channels, such as email, display, paid social and search engine marketing, analyzing the performance of programs, developing/optimizing landing pages and email/nurture campaigns, and data maintenance. You will apply a deep understanding of Centro’s products and services, the competitive industry and company posture in the marketplace to marketing programs. You will contribute by:

  • Managing the daily set-up of one-time and automated email campaigns
  • Collaborating with go-to-market teams to develop optimized content and messaging, email template creation & editing (HTML), and landing pages via Pardot and Wordpress
  • Leveraging our Account Based Marketing platform to automate nurture campaigns based on different data sets such as intent signals, funnel stage, keyword research, etc.
  • Managing and deploying various product focused newsletters monthly, as well as additional communication both external and internal
  • Managing the backend of different webinar series via Zoom/Pardot integration; handle all invitations/follow-up communications
  • Measuring, monitoring, and tracking campaign performance against benchmarks and drive corrective actions that deliver continuous improvements.
  • Conducting ongoing A/B testing related to subject lines, email copy, layouts and CTAs that drives conversion improvements.
  • Communicate campaign results, both written and verbal, to marketing teams and stakeholders on an ongoing basis.
  • Maintaining and optimizing lead scoring strategy combining marketing automation tool and Account Based Marketing tool data sets. Work closely with Analytics team members to optimize Attribution strategy
  • Maintaining proper tracking for advertising campaigns, working closely with internal digital media buying and ad operations teams
  • Building salesforce queues directing qualified leads to inbound and outbound SDR team via marketing automation for appropriate follow-up
  • Creating reports and performing analyses from outreach/response tracking vehicles including email, website response/inquiries, social media and direct messaging

WHAT YOU BRING TO THE TABLE

  • 5-7 Years of professional, relevant experience
  • Working knowledge of multiple MAM platforms and CRM's ideally Pardot/Hubspot and Salesforce.
  • Working knowledge of Pardot and Salesforce.com
  • Working experience managing and onboarding new MarTech tools and integrations
  • Working knowledge with HTML, CSS, Photoshop, and Indesign.
  • Experience leading a project from inception to completion and analysis
  • Experience with lead scoring and attribution modeling
  • Proven effectiveness with communicating campaigns to sales and marketing teams
  • Ability to develop strategies, write nurture emails, and develop landing pages for engagement and conversion
  • Ability to formulate analyses independently -- to transform data into actionable information
  • Roll up your sleeves and get work done attitude
  • Positive attitude and great team-player
  • Proficient in MS-Office

BONUS POINTS

  • Previous experience with Account Based Marketing platform (preferably 6Sense)
  • Experience with Javascript
  • Bachelors degree or higher

ANYTHING ELSE? 

Don't think you have all the skills required for this role? That's okay, we recognize that experience can be built in many ways. If you have relevant skills that are not reflected in your resume, we welcome your candidacy and encourage you to share more in an optional cover letter, even if your experience doesn’t match our exact requirements.

LIFE WITH CENTRO 

We take care of our people and believe that Centro’s success depends on the growth and well-being of each one of our team members.

We provide a thoughtful perks and benefits package including competitive 401k/RRSP matching, mental health support, a funded health savings account, paid sabbatical, generous parental leave, a work from home stipend for employees in closed offices, and more. 

We are proud to be an equal opportunity employer are committed to building teams of Centrons that are diverse in thought, perspective, and culture. We celebrate all team members regardless of gender identity, sexual orientation, race or cultural background, religion, disability, and age. Our employee-led communities enrich our culture of uniqueness, inclusivity, and empowerment. 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • MariaDBDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • MixpanelAnalytics
    • PixelmatorDesign
    • SketchDesign
    • Aha!Management
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • Oracle EloquaLead Gen

Location

The Chicago Loop is a great place to work, located in a central area of Chicago accessible to major public transportation, dining and shopping.

An Insider's view of Centro

How would you describe the company’s work-life balance?

Instead of balancing work and life, it’s about blending the two. As a parent, I may need to leave for part of the day or before 5. Everyone here understands and I don’t feel guilty. Even if I’m not sitting at my desk from 9-5, my work and my teams work will still be done on time. Centro is giving me the opportunity to live the best life I can.

Matt Klaers

Manager, Financial Reporting

How do you empower your team to be more creative?

There’s an incredible balance of freedom, drive, and fun that I’ve only experienced at Centro. On an engineering team retreat this summer, the plan was to code from 10 AM – 2 PM on a fun team-based competition and then go outside to enjoy the day. The team would not stop coding until 10 PM! Of course, this was followed by 6 hours of karaoke.

Mike

VP, software engineering

What are Centro Perks + Benefits

Centro Benefits Overview

While our people work to change an industry, we reward them with industry-leading perks. It’s not just about the free snacks and onsite yoga (although they help)—it’s about making sure Centrons feel happy, healthy and fulfilled when they come to work.

Culture
Volunteer in local community
Centro offers each employee one day per calendar year to use for community work or volunteering opportunities. Local offices regularly organizes group volunteer activities for employees.
Partners with Nonprofits
Centro partners with local non-profit organizations to support various causes and to organize group volunteer events for employees.
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Highly diverse management team
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Promote from within
Online course subscriptions available
Customized development tracks
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