Technical CRM Marketing Manager

| Chicago
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Upwork ($UPWK) is the leading tech solution for companies looking to hire the best talent, maintain flexibility, and get more done. We’re passionate about our mission to create economic opportunities so people have better lives. Every year, more than $2 billion of work is done through Upwork by skilled professionals who want the freedom of working anytime, anywhere. Top companies connecting with extraordinary talent around the globe? Upwork is how.

The Upwork CRM & Growth Marketing team is focused on developing innovative programs to drive growth of our customer base. As a CRM Data Manager, you will own the data segmentation and ETL processes across our marketing and analytics systems to exploit the potential of our platform. You’ll have numerous marketing, product and operational levers to work with and should be comfortable getting very deep in the weeds technically. This position reports to the Senior Growth Marketing Engineer and works closely with our internal marketing, creative, analytics and data science teams.

The Upwork CRM & Growth Marketing team is focused on developing innovative programs to drive growth of our customer base. As a CRM Data Manager, you will own the data segmentation and ETL processes across our marketing and analytics systems to exploit the potential of our platform. You’ll have numerous marketing, product and operational levers to work with and should be comfortable getting very deep in the weeds technically. This position reports to the Senior Growth Marketing Engineer and works closely with our internal marketing, creative, analytics and data science teams.

Your Responsibilities:

  • Implement ETL processes for customer segmentation, targeting, and A/B test analyses. You need to be able to demonstrate skills in SQL and basic programming in at least one language such as Java, Python, C/C++
  • Build highly personalized emails: you will work with a front-end developer, but must be familiar with basic HTML and CSS to collaborate and lead projects
  • Tie it all together to build end to end CRM flows: start with ETL, build data pipelines upon identifying the right segmentation, and implement email personalization with your coding skills
  • Automate data integration processes between 3rd party and internal systems
  • Build tools, infrastructure, frameworks and services to automate currently manual tasks
  • Work with the analyst to report on web and email metrics and make forecasts to identify highest impact opportunities. You need to be able to write SQL and set up A/B tests to accomplish this successfully
  • Continuously run and evaluate results to iteratively increase growth
  • Collaborate with creative, marketing and analytics teams to implement growth initiatives
  • Identify and fix bugs, hold post-mortems to avoid them in the future

What it takes to catch our eye:

  • Software development, ETL, and database skills - Experience with Python/Java, SQL, HTML/CSS, RESTful APIs, Linux environments
  • Comfortable with data formats: CSV files, JSON, XML

How to really knock our socks off:

  • Knowledge of various ETL techniques and frameworks
  • Familiarity with basic statistics and experimental design
  • Bias towards execution of programs to drive user growth and user engagement
  • A can-do attitude
  • Extremely organized, yet flexible working style

Come change how the world works.

 At Upwork, you’ll shape talent solutions for how the world works today. Whether you are working from our offices in San Francisco, Santa Clara, and Chicago or are part of our globally distributed team, we are all in this together creating exciting remote work opportunities for a world of professionals. Our vibrant culture is built on a common mission and shared values. As we create economic opportunities so that people have better lives, our employees inspire a boundless future of work, build amazing teams, put our community first and have a bias towards action. We encourage team Upwork to bring their whole selves to work through learning and development opportunities, mentorship, and employee resource groups. All that and amazing benefits too? We’ve got you covered including the favorite Work online Wednesdays. Check out our Life at Upwork page to learn more about the employee experience.

 Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

 
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Location

Our office is located in Chicago's West Loop. We are close to public transportation and restaurants galore.

An Insider's view of Upwork

What's something quirky about your company?

The best part of our company culture is our Work Online Wednesdays, it gives me a better understanding of the experiences many clients and freelancers have using Upwork to grow their business. It's also important to me that Upwork values championing the future of work by empowering its employees to work flexibly each week.

Maggie

Mid Market Account Executive

What's the biggest problem your team is solving?

The Enterprise team is solving for how organizations engage talent and how talent finds opportunity. In an "on-demand" economy, technology has changed the way we commute, lodge, and shop. The workforce is rapidly evolving and technology is fundamentally changing work now, too.

Mandela

Enterprise Account Executive

How has your career grown since starting at the company?

I started my professional life in HR and due to the shifting labor market, I saw an opportunity to be part of something special with Upwork. I took a leap into the unknown as the second sales rep in the Chicago office. Fast forward a year and a half later, I’ve been able to grow my career from sales rep to leading the first Mid-Market sales team.

Angela

Sales Manager

How do you make yourself accessible to the rest of the team?

Making myself available before and after working hours demonstrates commitment to seeing them grow and succeed. Casual sit downs over coffee outside the office to get to know individual contributors and managers on a more personal level allow me to further understand what drives and motivates them inside and outside of work.

Natalie

VP, Enterprise Solutions

What is your vision for the company?

Our vision is to connect businesses with great talent to work without limits. Companies have struggled for far too long to find the talent required to propel their businesses forward. Traditional talent resources do not have the capabilities to meet the demands of the future of work. Upwork solves these problems.

Robert

VP, Sales

What are Upwork Perks + Benefits

Upwork Benefits Overview

Upwork proudly offers a comprehensive set of benefits to ensure employees are able to bring their whole selves to work. To allow for that, we aim to deliver world-class offerings and perks that cover your medical, dental, vision, emotional and family well-being. If you are an active, regular, full-time employee working a minimum of 20 hours per week you are eligible for all lines of coverage.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Upwork provides an annual HSA contribution. You may also contribute pre-tax dollars to a Health Care FSA and Dependent Care FSA account.
Disability Insurance
Upwork offers both short term disability (STD) and long term disability(LTD) insurance.
Dental Benefits
Upwork provides your dental coverage through MetLife with a PPO plan offering.
Vision Benefits
VSP Vision offers a broad array of services for employees at Upwork.
Health Insurance Benefits
We offer Anthem Blue Cross PPO and HSA plans and you may choose the best plan for you and your family.
Life Insurance
Life Insurance coverage of 2X up to $300,000. Employees can also purchase coverage for a Spouse/DP and child(ren).
Pet Insurance
Nationwide Pet Insurance now provides coverage to all pets within your life!
Wellness Programs
Upwork offers an on demand mental health platform, Ginger.IO, along with a parenting support tool, Cleo.
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Upwork offers a traditional pre-tax 401(K) along with an after-tax Roth IRA option.
401(K) Matching
Upwork matches 50% of every dollar contributed by employees into their 401(k) up to $5,000 per year. Employers match is fully vested after 1 year of service.
Company Equity
Upwork offers equity as part of our standard compensation package.
Employee Stock Purchase Plan
We allow qualified employees to purchase company shares at a discounted price.
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Upwork offers dependent care flexible spending accounts. In addition, we offer a $100 monthly credit from Trusted for backup and emergency child care services.
Generous Parental Leave
Upwork provides employees time to bond with their newborn and family. We offer up to 12 weeks of fully Paid Parental Leave.
Remote Work Program
Upwork encourages a healthy work-life balance. For your convenience we allow you to work from home on Wednesdays.
Adoption Assistance
Upwork will reimburse up to $3,000 for eligible fertility or adoption related expenses per plan year.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Upwork provides an Unlimited Time Off policy to further enhance our culture of trust and empowerment.
Generous PTO
Paid Volunteer Time
The Upwork Foundation has asked that 1% of employees time be used for giving back to the community and volunteering.
Paid Holidays
Upwork offers all employees paid time off to observe all major holidays.
Paid Sick Days
Perks & Discounts
Beer on Tap
We offer a variety of Beer and Wine.
Casual Dress
Commuter Benefits
You can elect up to max of $260 pre-tax for transit and parking. Upwork will match 50% of your pretax contributions each month.
Company Outings
Free Daily Meals
Upwork provides lunch on a daily basis from local Chicago restaurants.
Game Room
Stocked Kitchen
Upwork has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the flavored LaCroix you can handle.
Happy Hours
Pet Friendly
Fitness Subsidies
We reimburse employees up to $50 per month for fitness related expenses. We have a corporate partnership with 24 Hour Fitness, but you can apply to your preferred gym or approved wellness expense.
Professional Development Benefits
Job Training & Conferences
Diversity Program
Diversity, Inclusion and Belonging is critical to the success of our business and our ability to further our mission of creating economic opportunities so people have better lives.
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