Vice President Customer Acquisition at Everspring

| Chicago
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Description
As the Vice President of Customer Acquisition for Everspring, you and your team will lead strategic marketing initiatives to generate leads for our partner accounts. You will own the digital strategy, media buying, and channel selection to attract qualified students to our partners' programs online. Distillation is one of your core competencies, as you will need to brief our external agency succinctly and effectively. You are a people leader, managing a team of 5 to 8 comprised of SEO managers, media buyers, and coordinators. Finally, you are a team player with significant experience managing through influence and collaborating with key stakeholders and creative partners.
Responsibilities
  • Oversee and own the creation and execution of digital advertising efforts, managing and directing internal and agency resources.
  • Provide strategic oversight and management of paid performance marketing activities, including SEM, retargeting, video, and display.
  • Responsibility for lead creation and overall lead quality delivered via paid media channels and SEO efforts.
  • Understand performance objectives and company goals, develop paid media strategies to meet or exceed, them.
  • Partner with agencies and internal resources to plan, execute, and optimize marketing budgets.
  • Collaborate with the Analytics team to integrate data intelligence/business signals into campaigns and ensure clear ROI performance of marketing activities.
  • Proactively communicate results to management on a bi-weekly basis and conduct frequent analyses to identify optimization opportunities, partnering with Analytics to ensure robust and consistent reporting of marketing results.
  • Build and implement an iterative testing roadmap to drive continuous improvement that is scalable across the business•
  • Stay current on technical and competitive trends and changes in the Higher Education industry to leverage new opportunities and best practices in driving growth for Everspring, sharing knowledge and insights across the organization.
  • Construct testing plan and execute ongoing tests within advertising channels to assess targeting, bidding & content strategies.
  • Work cross-functionally within the organization to ensure user experience throughout the purchase funnel is aiding conversion.
  • Work with client engagement to understand goals, address partner needs, and communicate results and insights.

Requirements
  • You have 10-12 years of digital marketing experience in a customer acquisition capacity.
  • You hold a bachelor's degree (BS/BA) in marketing, advertising, or a related field required; MBA preferred
  • You have deep experience with performance marketing campaign and optimization techniques, tactics, and best practices, including experience with SEM, display media, affiliates, feeds, mobile, social marketing, and models.
  • You have experience managing a large paid media budget.
  • You are knowledgeable of the holistic digital landscape: video, audio, programmatic, paid search and marketing analytics.
  • You understand the performance marketing industry, including expertise in key market players, technologies, and vendors
  • You are conversant in digital advertising tools & platforms (Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager, Google Search Console, Google Analytics, etc.
  • You're a seasoned people leader with prior experience motivating, attracting, retaining, and growing top talent.
  • You're a proven doer with a track record of building, optimizing, and delivering multi-channel marketing programs that drive results; full funnel is a must (awareness, consideration, decision, conversion).
  • You have strong analytical skills, incredible attention to detail, and an ability to translate data into actionable recommendations. You tell stories through data, with experience incorporating data to help tell the partner's success story.
  • You have prior experience leading cross-functional teams and delivering results in a complex, matrixed environment
  • You have a collaborative, solutions-oriented mindset that drives toward focused, cohesive campaign
  • You're highly organized with solid expertise in timeline development and managing against those timelines
  • You create and deliver compelling presentations to an executive-level audience.

About Everspring
Everspring is a leading provider of education technology and services solutions for higher education. Our advanced technology, proven marketing approach, and robust faculty support and instructional design services deliver outstanding outcomes for our university partners, powering their success online. Everspring offers a range of full-service turnkey solutions, as well as standalone fee-for-service offerings, and innovative self-service products that enable universities to establish themselves as leaders in the digital delivery of higher education. Based in Chicago and recently named one of the "Best Places to Work," Everspring serves a growing number of colleges and universities, nationwide.
Visit www.everspringpartners.com for more information. Don't just go digital. BE DIGITAL.™
Covid-19 Note:
In the spirit of caring for one another and our community, please note that upon accepting an offer of employment from Everspring, you will be required to share proof of a Covid-19 vaccination.
EEO:
Everspring is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Everspring makes hiring decisions based solely on qualifications, merit, and business needs at the time.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Ember.jsFrameworks
    • SpringFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • TableauAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • XDDesign
    • InDesignDesign
    • PremiereDesign
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • SalesforceCRM
    • MarketoEmail
    • MarketoLead Gen

Location

Experts at staying connected in person or virtually, our office is located in the Loop, steps from the river, public transit and the best food in the West Loop and River North. We've adopted to a hybrid work environment, empowering our teams to decide when it makes sense to be onsite.
Everspring: Acting Boldly and Sharing Authentically
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An Insider's view of Everspring

What’s the vibe like in the office?

Everspringers are extraordinary: whip-smart, super friendly, and hard workers. Even in our hybrid structure, we have a strong corporate culture—we're committed to each other and our community. You can approach anyone for advice, help, or just to chat.

Cathy Goodman

SVP, Operations

What does your typical day look like?

What excites me about working in Admissions is that you never know what you're getting yourself into each day. I live for the challenging questions thrown at me and overcoming their obstacles or objections. At the end of the day, I'm honored to be a part of their journey...my goal is to leave them with an impression they'll never forget.

Jeffrey

Team Lead - Admissions Advisor

How has your career grown since starting at the company?

I have been given the opportunity to go from managing a few projects on a handful of technologies to managing the product strategy for over three dozen products with multiple projects running concurrently. Everspring has given me the opportunity to gain my stride by providing me the freedom to exercise my creativity and technology domain knowledge.

Abuzar

Director of Product Development

How do you collaborate with other teams in the company?

Growing up, my father always used to sit me down and talk to me about life. My biggest takeaway from those talks is that I should always surround myself with good people.
Good people are the most important asset an organization can have, and Everspring definitely has this asset. Our culture promotes creativity, collaboration and personal growth.

Michael

Client Engagement Manager

What are Everspring Perks + Benefits

Everspring Benefits Overview

We understand that our employees are our success. We are dynamic, curious, passionate and collaborative problem solvers who push the boundaries of innovation on a daily basis. Our growth is a direct result of their investment in us. That’s why we offer a competitive and comprehensive benefits package that includes health coverage, a 401K plan with a match, company-paid life insurance, work-life balance benefits and much more. We also know that our employees understand the spirit of Everspring better than anyone. We offer a generous referral bonus when employees help us identify the mix of talent, drive and personality that results in a successful hire.

Because our employees invest their talents and efforts in us, we strive to invest in them and their needs. We understand that time off is important, so we provide both paid company holidays and a generous PTO accrual policy, allowing our employees to take time off and recharge based on their unique, individual needs.

Wellness is an important part of our company culture, so we cover the majority of the cost for our in-building gym, allowing our employees easy access to fitness, wellness and peace of mind. We also participate in the annual Chase Corporate Challenge, allowing our employee community an opportunity to take part in collective fitness, fun and celebration.

In our downtown location on the Chicago River, our offices occupy the 22nd floor, offering our employees an expansive view of our beautiful city and a daily display of the beating heart of the Loop. And in our spacious, luxurious 30th floor coffee lounge, employees can take a midday beverage break, lead collaborative sessions at communal work tables or just get some heads down time on the regular.

Because we work hard, we play hard as well. Everspring offers a wealth of unique socialization outlets for its employees, ensuring that our dynamic, innovative culture is upheld through connection and camaraderie. Explore a few of the ways we stay connected:

- Culture committee dedicated to cross-company collaboration, education and community engagement
- Regular social events including game nights, happy hours, team and company outings, corporate races,
summer and holiday parties, and potlucks
- Endless coffee, soft drinks and sparkling water to suit anyone’s taste bud needs
- Casual and open office environment with the flexibility to work from home

Culture
Volunteer in local community
Everspring participates in virtual food and coat drives, as a team for the Chase Corporate Challenge and we're always looking at new opportunities to give back.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Our management team is as diverse as our staff, and our Talent Acquisition Team and Senior VP Human Resources are focused on continuous improvement of our D&I initiatives.
Unconscious bias training
We are excited to roll out a new unconscious bias training session for all of our employees in 2022.
Hiring Practices that Promote Diversity
At Everspring, we promote open positions on diversity job boards and associations to attract diverse talent. The team has also been trained on how to reduce bias within the interviewing process
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
The confidential Employee Assistance Program can help you with things like stress, anxiety, depression, chemical dependency, relationship or legal issues. This is a free service to employees.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Starting in the 1st quarter of 2021, Everspring will provide employees with a 401(k) employer match. As a company, we'll be matching dollar-per-dollar up to 4% of an employee’s deferral into the 401
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Our remote work program includes work from home one day per week after 6 months of employment.
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
We offer between 15 and 30 days of paid time off per year based on years of service.
Paid Volunteer Time
Sabbatical
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Everspring offers a variety of coffee, tea, soda and those delightful flavored seltzer waters.
Happy Hours
Parking
Parking discount avaialable to employees.
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Online course subscriptions available

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